by Alejandro Cremades | Oct 21, 2019 | Blog, Fundraising, Marketing, Operations, PR, Sales
You’re not going to get far in business or stay in business for long without a good marketing plan template to start building your own pln. So, what should be in yours? Even if you never write a full business plan or put together a pitch deck, you need a marketing...
by Alejandro Cremades | Jul 27, 2025 | Blog
Super-voting shares are the ultimate strategy startup founders use to secure their ownership from dilution. More than just dilution in the value of their stock, they need to ensure their control over the company’s decision-making. As the company grows, you’ll issue...
by Alejandro Cremades | Jul 26, 2025 | Blog
How to lead a successful company pivot? Planning and executing a pivot is an excellent strategy for overcoming setbacks and reinventing the business for relevance and stability. You can restructure various aspects of your company, such as the business model, product...
by Alejandro Cremades | Jul 23, 2025 | Blog
Surviving in a consistently evolving commercial sphere is challenging, and pivoting your company can be a powerful strategy. Redefining the company’s core structure is a more practical approach than closing down the business. It’s how you’ll remain relevant and...
by Alejandro Cremades | Jul 21, 2025 | Blog
Alex Hawkinson’s path as a founder reflects his incredible skills in problem-solving, curiosity, and knowing when to bootstrap and when to raise. With multiple exits under his belt, including a $200M acquisition by Samsung, he has learned to trust his instincts....