INVESTOR & SERIAL ENTREPRENEUR
COFOUNDER AT PANTHERA ADVISORS
Alejandro Cremades is the founding partner at Panthera Advisors which is a premier investment banking and financial consulting firm. The firm specializes in the following areas:
-Capital Raising (Fundraising)
-Financial & Growth Strategy
-Financial Modeling & Pitch Decks
As a serial entrepreneur, Alejandro most recently cofounded Onevest, which became one of the largest online communities of entrepreneurs. At the time of its acquisition, Onevest had close to 450,000 registered active members.
Prior to Onevest, Alejandro was an attorney at King & Spalding (yes, a recovering lawyer…) where I was involved in one of the largest investment arbitration cases in history with $113 billion at stake (Chevron vs. Ecuador).
Alejandro loves giving back and helping out founders. As a result of this Alejandro has guest lectured at NYU Stern School of Business and The Wharton Business School. Alejandro was honored to be included in the Top 30 Under 30 lists of Vanity Fair, Entrepreneur Magazine, and GQ Magazine. Moreover, TechCrunch recently featured Alejandro as one of the expats that is shaping New York’s tech. Alejandro also gives keynote speeches around the world.
Since the early days Alejandro was involved with the JOBS Act to help figure out how investing in private companies online worked. As a result Alejandro was invited to the White House and the US House of Representatives to provide his stands on the new regulatory changes.
Alejandro Cremades Story:
Born to Bernardo Cremades and Leticia Roman, Cremades was born and raised in Madrid (Spain) where he attended primary school and high school at Colegio Retamar. At a young age, Cremades was drafted to play soccer for Real Madrid but his mother never told him so that he would study instead. Cremades only found out about this 15 years later…
At the age of 22, he moved to the United States after obtaining his law degree at Universidad San Pablo CEU. In 2009 he obtained a master’s degree in International Business and Trade Law at Fordham Law School in New York City.
In 2010, Cremades founded Rock the Post with the goal to help entrepreneurs, including those without strong business connections, raise funds and gain exposure. The site was launched in November 2011. Initially the platform offered projects that could receive funding or in-kind contributions (e.g., time and/or materials), but switched to equity and debt based funding only.
On June 6, 2013, Cremades testified at the U.S. House Committee on Small Business to voice his stance on the challenges the company was facing as a changing industry and the future of equity crowdfunding.
On July 16, 2014, RockThePost announced the acquisition of CoFoundersLab, an online and in person matchmaking network that claims to build startup teams scientifically, creating a platform with over 70,000 startup founders and 30,000 investors registered. The new combined entity is operating as Onevest.
Later in 2014 Cremades becomes a member of the Advisory Committee of the Spain U.S. Start-Up initiative of the Spain-U.S. Chamber of Commerce
On April 2016, Cremades authors The Art of Startup Fundraising, published by John Wiley & Sons. In addition to having a foreword by Shark Tank‘s Barbara Corcoran, in the book Cremades tries to distill everything he has learned in the past years down into an actionable guidebook for angel investors and startup founders. The book provides guidance on how startup funding works. Cremades also covers how the JOBS Act impacts the fundraising model, insights on startups from early stage to growth stage, crafting presentations and optimizing the strategy, building momentum, identifying the right investors, and avoiding the common mistakes. The magazine Inc., named it one of the best books for entrepreneurs.
On July 27, 2016, Cremades announced that Onevest was acquiring its major direct competitor, FounderDating, in order to merge that platform with its very own CoFoundersLab. According to the announcement the result of the acquisition would increase the number of registered entrepreneurs to over 300,000 on the platform and now providing services to entrepreneurs that would range from idea to funding and beyond.
On April 11, 2018, Onevest/CoFoundersLab was acquired by a media company based out of California. At this point the company had over 450,000 active registered members. The deal was worth millions according to a post published by Cremades on Forbes where he describes the 10 biggest lessons during the journey of building the company.
On June 2018 Cremades partnered with M&A superstar Mike Seversen to launch Panthera Advisors to provide M&A and fundraising advisory to financings or acquisitions with a transactional value of under $200M. On financings the sweet spot is Series A or Series B financings while on acquisitions it can range from as low as $2M in value to $200M.
On November 2018, Cremades announced the launch of the DealMakers podcast. In less than 24 hours it received over 20,000 views. The podcast features entrepreneurs that have been very successful with fundraising efforts or with getting their company acquired for millions. Some of the recent guests include Adeo Ressi (sold two companies for $1B before age 30), Fabrice Grinda (most active angel investor with 400+ investments), or Kevin Ryan (sold Doubleclick, Gilt, Business Insider, etc for billions), amongst others.
As seen on the picture below, Cremades currently lives in New York City with his wife, three daughters, and two little dogs.
Cremades is the author of the bestselling book The Art of Startup Fundraising. The book is published by John Wiley & Sons and includes a foreword by Barbara Corcoran. The book recently was selected by Book Authority as one of the best fundraising books of all time.