Neil Patel

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How long should your business plan be? A business plan is a document that describes in detail the strategies and tactics of how to achieve your goals. Many entrepreneurs make the mistake that they don’t need to write a business plan. However, writing a business plan can be very beneficial as it will improve your chances of financial success and may also help you receive financing from banks and investors.

Surprisingly, there is no hard and fast rule for how long a business plan should be. It largely depends on your situation and what you have to say. Much like the question “how long is a piece of string?” Of course, that’s not very helpful for business owners who need to understand the optimal length of their business plan.

So, in this article, we will discuss exactly that, but before we dive in, it’s imperative to know what to include in your business plan.

Let’s get to it…

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What to Include in Your Business Plan

A good business plan should answer the following questions:

  • What product or service will you sell?
  • Who is your target market?
  • How will you reach them?
  • What are your startup costs?
  • How will you generate revenue?
  • How will you make a profit?

However, simply having the answers to these questions is not enough. Your business plan must also be realistic and achievable.

Having a big vision is good, but there is no point in setting goals you cannot reasonably achieve. Furthermore, your business plan should be flexible enough to allow for changes and adapt to new circumstances.

In other words, it cannot simply be a static document; it should be a living document that evolves as your business grows and changes.
Finally, by taking the time to create a well-crafted business plan, you can increase your chances of success. Also, you can ensure that your business has a solid foundation to grow. Figuring out what to include is a great step in estimating how long should your business plan be.

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How to Make your Business Plan Stand Out

Before you can convince investors to give you their hard-earned cash, you need to have a solid business plan. But what makes a business plan stand out from the rest? Here are a few tips:

  • First, make sure your business plan is clear and concise. No one wants to read through a 50-page document; get to the point and make your case in as few words as possible.
  • Second, focus on the numbers. Investors want to see that your business is financially viable, so make sure your financial projections are realistic and backed up by data.
  • Third, show that you understand your target market. Knowing your customer base inside and out will give investors confidence that you know how to reach them and grow your business.

Finally, don’t be afraid to be different. If your business plan is truly unique, it will stand out from the rest and give you a better chance of getting funded. So go ahead and be bold.

The Benefits of Having a Business Plan

Having a business plan is similar to having a map. It gives you a sense of direction and helps you reach your destination. But unlike a map, a business plan is not static. It’s more like a GPS that can help you reroute as necessary.

Similarly, it should be constantly updated as your business changes and grows.

Furthermore, it shows that you have thought carefully about your business, its goals, and its potential for success. It demonstrates your commitment to making your business thrive.

Below are a few vital advantages of having a business plan by your side.

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It tells your investors that you are serious

Anyone who has tried to pitch a business idea to an investor knows that the first step is to have a solid plan. After all, no one will take you seriously if you can’t articulate what it is you’re trying to do.

A well-written business plan can also be invaluable for keeping your business on track. Likewise, by clearly laying out your goals and objectives, a business plan forces you to think critically about your business and what it needs to succeed.

Likewise, it provides a roadmap for growth, making it easier to spot opportunities and avoid pitfalls.

Helps you understand your competitors

To write a successful business plan, it’s essential to understand your competition. By studying your competitors, you can gain valuable insights into their strengths and weaknesses, as well as their strategies and objectives.

Also, this knowledge can help you tailor your business plan to better meet the needs of your target market.

Likewise, by understanding your competition, you can develop strategies to differentiate your business and make it more appealing to consumers.

So, a winning business plan gives you the extra advantage of understanding your competitors in the market and showing where you fit in. When evaluating how long should your business plan be, make sure to include information about the competition.

Understanding your customer

Why do people often hesitate when purchasing something? Why don’t they just do it? In-depth research of clientele is necessary to develop a successful business plan.

Not only will having a better understanding of your clients enable you to provide better goods and services to them, but it will also make it possible for you to advertise and promote to them in a manner that is more financially efficient.

A good business plan helps you understand your customers in a more useful way.

It helps you understand your financial needs

Does your company require further financial backing? How much? One of the things that a business plan can do for you is to assist you in pinpointing exactly how much financial support you will require and what you intend to do with it.

Moreover, this process is necessary for properly employing capital raised for the company.

In addition, you will also be able to plan ahead and show the returns on additional investments, which is very helpful if you anticipate the need for additional cash shortly.

It attracts Investors

Any good business starts with a solid plan. This plan serves as a roadmap for the company, delineating its goals, strategies, and how it will achieve them.

A well-crafted business plan can distinguish between attracting investors and having your company fail before it even gets off the ground.

Also, investors look for certain key elements when reviewing a business plan. First and foremost, they want to see that the company clearly understands its target market.

They also want to see evidence that the company has a viable product or service and a sound strategy for marketing and selling it.

In addition, investors will pay close attention to the financial projections included in the business plan.

Ultimately, a good business plan is essential for attracting investment and ensuring the long-term success of your business.

It attracts your potential business partners

A business plan is something that partners want to see to decide whether it is worthwhile for them to work with your company.

It often takes a lot of effort and money to establish partnerships. Likewise, businesses will be more inclined to partner with your enterprise if they can read an in-depth explanation of what your firm does and how it operates.

This can also apply to bringing in advisors and key hires. So, when working out how long should your business plan be, make sure it is compelling enough with adequate information.

It helps you document your marketing strategies

How do you plan to get in touch with your existing and potential customers? What strategies do you have in place to retain them? What is your spending limit for advertising? At what cost will your services be provided?

A comprehensive marketing strategy that is fully documented is necessary for a company’s expansion. This is because the marketing methods and tactics you employ will change from year to year.

Lastly, it is essential to examine your marketing plan every year.

It helps you uncover new business opportunities

You will gain a fresh perspective on your company after engaging in creative interviewing, whiteboarding, and brainstorming activities.

Because of this, you will frequently think of innovative ways to sell your product or service and conduct the day-to-day operations of your company.

Similarly, the ability to generate new concepts and follow through with implementing those concepts is frequently the factor determining whether a company will fail, merely survive, or flourish.

Tips for Creating a Successful Business Plan

Anyone who has ever tried to write a business plan knows that it is not always an easy task. There are many things to consider, from the executive summary to the financial projections. When working out how long should your business plan be, factor in all that information.

As a general rule, if you’re just looking to get a small business off the ground, a short and simple plan can do the trick. Try writing a simple short one-page business plan that includes these five things:

  • Mission statement
  • Vision
  • Goals and objectives
  • Financial information (including income projections)
  • A SWOT analysis

If you want to raise funding or attract investors, and really create a strong foundation for success, you may need something a little longer and more comprehensive.

A comprehensive business plan should include (but is not limited to):

  • General Information
  • Company Description
  • Management Team and Ownership
  • Market Analysis
  • Marketing Plan and Strategy
  • Operations Plan
  • Financial Plan

When considering the optimal length for your business plan, you should follow the tips below.

Be clear about your goals

First of all, it is important to be clear about your goals.

What are you attempting to accomplish with your company? Once you understand your objectives well, you can start to put together a plan of action.

Be realistic

Another important tip is to make sure that your plan is realistic. Cast the biggest vision you can imagine, but know there is no point in setting unrealistic targets you will never be able to reach. Instead, focus on creating achievable milestones to help move your business forward.

Craft a killer company description

A simple summary of your business in a sentence or two. Like a slogan or elevator pitch.

Invest in a great marketing plan

Whether expanding your business or launching a new startup, it’s critical to have a solid marketing plan that you can communicate to all your stakeholders and employees. You should explain how you expect to attract new consumers and keep your current ones.

Also, include a plan and budget for interacting with customers through various channels.

Possibly have a SWOT analysis of your strengths, weaknesses, opportunities, and threats. Finally, look at what your competitors are doing and how your target audience responds to these communications.

You may need to hire outside help to craft a great marketing plan for this step.

Develop your business model

It is essential to have a business model because it provides investors with the information they need to understand the firm’s commercial viability.

Also, it gives them a better understanding of how the company operates.

Be ready to explain your financial statements

The financial statements show the company’s financial health at a specific time. It also sheds light on the following aspects of your business. Be sure to include:

  • Company’s performance
  • Operations
  • Cash flow
  • Break-even point
  • General conditions
  • Growth forecast

Shareholders can’t make educated decisions about their equity investments without access to the company’s financial documents. Especially when it comes time to vote on issues about the corporation.

Are you ready for more information on how to write a business plan? Check out this video I have created with more in-depth details that you’re to sure to find helpful.

How Long Should Your Business Plan Be?

The answer to this question is not simple and it differs from business to business. When asking this question, most people will have already written their business plan and are wondering if it’s too long or too short. There are no hard and fast rules for the length of a business plan. You should avoid making your business plan any longer than is required and consider the purpose of developing the plan in the first place.

There are a few things to keep in mind when determining the optimal length of your business plan:

The length should be flexible

The content is key here. If you’ve created a 10-page business plan that covers all the details about your business but is confusing to read then yes, your plan will be long-winded. If 5 pages of that 10-page document contain content with no clear structure or misaligned concepts, then you will have a poorly put-together plan. You should be flexible and concentrate on the content.

A short business plan can be more effective than a long business plan

A short business plan can be more powerful and persuasive than a long one. Sure, the more pages your business plan has, the more comprehensive it will seem. But that doesn’t mean you should go overkill and make it 50 pages.

There are occasions when a long business plan is needed

Long business plans are needed when the company is large or when it intends to expand very quickly. You may also need a long business plan if you have a complex startup or a complex project to discuss. Sometimes the only way you can do this is by providing a lot of information in your business plan.


How long should your business plan be? As long as you need it to be. What goes into a business plan? Everything you need to get your business off the ground and running smoothly.

How can you make sure your business plan stands out from the rest? By being clear, concise, and memorable.

There are many benefits of having a strong business plan? Increased chances of getting funding, increased chances of success, and a roadmap for your company’s future.

You may find interesting as well our free library of business templates. There you will find every single template you will need when building and scaling your business completely for free. See it here.


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Neil Patel

I hope you enjoy reading this blog post.

If you want help with your fundraising or acquisition, just book a call

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