Why you should avoid attaching your pitch decks to emails, that’s a question many startup owners have.
This seemingly small factor in the fundraising process can actually prove to be one of the biggest mistakes and most costly blunders for startup founders.
Why shouldn’t you just send your pitch deck as an attachment when reaching out to potential investors and others? There are actually a variety of very important reasons not to share your deck and other fundraising materials this way.
Below are just a few of them, as well as the best practices that will streamline and increase the profitability of your fundraising efforts for this round and all others to come.
If not via email, what’s the best way to schedule meetings with investors?
Why Not to Send Your Pitch Deck as an Email Attachment
Of the many reasons not to fall into this trap, here are some of the most obvious.
Control Over Materials
Between initial floating of pitch decks and actually getting funded there can be many updates, adjustments, and new versions of a deck created.
If you send a static attachment, then some investors may be looking at very outdated and raw copies of your early draft deck.
That may raise many issues and questions when that document isn’t lining up with your current data and revised documents. You don’t need any extra friction in this already delicate process.
It is clearly far better to control your data and messaging in a dynamic way so that your prospective investors and due diligence teams are always looking at the most current and unified data.
You want the ability to update it on the fly in real-time. You just can’t do that once you’ve sent an attachment. That’s one of the key reasons why you should avoid attaching your pitch decks to emails.
Security Of Your Data
Of course, once you send out an attachment or printed copy of anything it is out of your control. You no longer know where it is, who has it, or what they are doing with it.
While initial intro pitch decks for cold outreach or even warm outbound pitches should be incredibly short and light on detail, many entrepreneurs struggle with this.
It is far better if you can always know who has access to your pitch decks and other business information. To know when they are viewing it, if they have tried downloading a copy, or have shared it with anyone else, and who.
Then of course to have the ability to take back that access to your pitch deck and other data when you desire and keep it secure.
Getting Your Message Through & Viewed
Messages are hard enough to get through today. Even without attachments. Even when the target recipients want and are looking forward to your messages and have signed up for updates.
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