Why a pitch deck?
Pitch decks almost seem an obvious first step in launching a startup today. Still, it’s worth pausing and considering what it is really for. What are the various uses of a pitch deck? What should be included?
What Is A Pitch Deck?
As the name suggests, the most common use of this asset today is to pitch others your idea and opportunity.
A pitch deck is really a collection of slides, often formatted in Microsoft PowerPoint or Google Slides. They have images and text. Some are also now creating video pitch decks.
Less is more when it comes to the length of a pitch deck and the number of words you use. You do need to get in enough meat and data to satisfy those you are showing it to and to give you credibility.
Though, fewer slides are typically better. You may end up between 5 and 20 slides. You can opt for two deck lengths for different purposes and stages of pitching. One very short and one longer and more detailed presentation.
You can also view samples and templates of proven pitch decks in this fundraising training.
These materials can then be shown on your laptop, phone or projector for live meetings and pitches. They can be emailed. Or upload and share them online and host them in the cloud.
Why Create & Use A Pitch Deck?
There are actually a variety of purposes and uses for pitch decks.
Develop Your Idea
The first and most important is to develop and get clarity on your business idea. The process of creating the deck and filling in a proven template will help you be sure you’ve answered all the critical questions and understand all your needs.
It is probably the most efficient way to get from that lightbulb moment to a viable business concept and then being equipped to put all the pieces of the puzzle in place you need to succeed.
Your pitch deck isn’t just for showing to others. It can be one of the most valuable and effective documents you can create for yourself too.
Hefty types out business plans are rarely referred back to. A napkin probably isn’t robust enough. A pitch deck will help keep all the most important things front and center.
It gives you an easy roadmap to focus on. It will keep you on track to bringing in the right people, making the right daily actions, pinpointing the ideal investors, and delivering on the milestones you’ve promised.
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them