Are you wondering what your pitch deck must answer?
If the survival and ability to grow your startup depends on getting funds in, know that getting funded can all ride on your pitch deck.
So, aside from the slide titles and the slides you need to include in your pitch deck, what do you need to answer for potential investors to get from that first connection to money in the bank? You can bet investors have a lot of questions. If you leave the most important ones unanswered in your deck and presentation, you are already giving them a reason to move onto the next pitch. At a minimum, it puts the ball in their court and is going to make it a lot harder to convince them and come back from.
Make sure you are answering these pressing concerns, and fill up your round fast.
Who You Are
One of the top questions investors have is who you are. Who are your co-founders, key team players, and advisors? This is even more important in the early stages of fundraising. Often the decision to fund you or not will rest almost exclusively on who you are as founders. Even far more than your business idea.
What is your expertise in this space? What are your relevant accomplishments?
Why are you the one team to bet on? Why are you the best choice for taking care of their capital and winning this space? Very often Seed stage ideas completely change, are thrown out or fail. That’s fine as long as you protect their capital and spin it into something even better. They want to know you won’t just burn their money and quit.
How Big Is The Market?
How big is the market for your product, service, and business? This is a critical factor. Something that I cover extensively on the video below, where we go in detail on how to create a pitch deck.
This is one of the most pressing questions investors will have and one of the critical things to keep in mind when wondering what your pitch deck must answer. It’s one of the few data points and statistics you really must-have.
It’s also worth demonstrating the potential growth of the market for the future and being sure it is not a declining market. How big could it be in 10 years? How big is it beyond the US? What is your real potential share of the market?
If it isn’t in the billions, you aren’t thinking big enough. Find a bigger idea.
You Are Solving A Hair On Fire Problem
When wondering what your pitch deck must answer, remember that ideas and even technology are relatively cheap today. Execution can make a big difference. Yet, it is vital to understand how markets work.
While it is investors’ prerogative to put their money to work, and get it out of their accounts and to work in businesses, serial entrepreneur Murli Thirumale says it is also customers’ mission to save money and keep it in their accounts.
Unless you have a burning and urgent problem that consumers really need, and it really offers them enough value to take the risk with you, then you may not make nearly as many sales as you expect.
This is becoming harder and harder for startups as consumers get burned out on scams and companies they can’t trust. We are also busier than ever, taking the time to make a purchase or research one even more costly and risky.
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