Wondering what to include in the traction slide of a pitch deck? The traction slide of a pitch deck should present information about how your product or service is already showing its value. This can include current sales, growth, valuable partnerships, endorsements, pre-orders, or data from a pilot study outlining current consumer interest.
In this article, for those that are wondering how to start a business and more importantly how to pitch it, I’m going to unpack these aspects of the traction slide of a pitch deck. I’ll take you through each of these elements, how to present them, and why you should spend some time considering exactly what to include in your traction slide.
What to Include in a Traction Slide
By the time you present the traction slide of your pitch deck during your presentation, you will already have shown potential investors what problem you are trying to solve for consumers, how you will solve it, the market you will be competing within, and the product/service you will be offering.
All of this has laid the foundation for your traction slide. The proof is in the pudding, and that’s exactly what your traction slide should offer. It’s a way for you to show that your concept is more than just a dream.
With the traction slide of your pitch deck, you can show that your business idea works in the real world. This is done by showing key performance indicators for your product/service. This data will entice investors with persuasive facts.
Performance Indicators of a Traction Slide
So, when thinking what to include in the traction slide of a pitch deck remember that the first order of business is to ask yourself what are these performance indicators?
The truth is, different businesses will have different indicators at their disposal. It all depends on how far along your business is in terms of development. The more mature the business, the more persuasive performance indicators will be available.
Let’s start with the most powerful performance indicator of all – growth.
Now, you might think that profit would be the most important indicator. While profit is extremely important, many businesses that are pitching for subsequent investment might not be making a profit just yet. After all, it costs money to build infrastructure or launch a product/service.
Investors love profit, but they understand that growth is the best indicator of a great return on investment. Your business might be losing money each month, but if your growth stats show that soon you’ll be in the black and then making a substantial profit, that will be enticing.
On your traction slide, you can show growth in terms of years, quarters, or months. I highly recommend showing month on month growth, as this is the best indicator of how your business is performing right now. The simplest way to show this data is with an easy to read graph.
There are many ways to showcase the traction slide. On the video below where I cover how to create a pitch deck you will be able to find a good visual perspective on the traction slide.
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