Are you wondering what to include in a pitch deck?
Your pitch deck needs to include a specific structure that best sells your business to investors. This structure includes 9 specific stages. Each stage contains at least one slide.
The slides you need to include in your pitch deck are the problem, the solution, the market, growth projections, product descriptions, competitor breakdown, financial projections, and required investment.
The Ultimate Guide To Pitch Decks
Basic Pitch Deck Guidelines
Before I outline the 9 stages of a killer pitch deck, there are some general guidelines you should follow.
The first is to be concise. I recommend no more than 20 slides for a pitch deck. 10 is even better. Don’t cram too much information onto each slide, either. Keep them easy to read and understand. No more than 2 – 3 points on each slide. I cover this in detail on how to create a pitch deck in the video below.
Build your pitch deck with an audience and goal in mind. If you need to secure investment for a specific milestone, gear your pitch deck towards that. If you are pitching to get access to a later pitch meeting, keep your pitch deck even shorter, no more than 5 slides.
Do not use unrealistic figures. Always back up what you are saying with market research especially whenever you are looking to mention figures around your market size.
Make sure that you have a heading slide before your presentation that includes your relevant contact information such as phone number and email address. Most angel investors won’t make their minds up there and then, so they need to contact you later with a follow-up.
You’d be amazed at how many people forget to include this!
As well as your pitch deck, prepare an in-depth Excel handout with more detail on your business numbers. You can hand this to investors who want to evaluate your business after the pitch. This will keep the slides you need in your pitch deck too muddled.
Stage 1: The Problem
The first slide of your pitch deck should highlight the problem your business plan is trying to solve. This should be a concise statement of the issue at hand. What is the problem? How many people are affected by it? How many people would like a solution?
Don’t be tempted to include more than one thing your business is trying to solve. Stick to the most important problem your product/service fixes.
It’s important to emphasize the passion behind getting this problem solved but don’t be overly dramatic. Investors are more likely to invest in a business that is solving a real problem and has customers looking to it for a solution.
Stage 2: The Solution
Your second slide takes the problem and offers a solution. This doesn’t necessarily have to be an in-depth account of your product or service (you’ll do that in stage 4). However, you do need to concisely provide a broad solution.
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