A pitch deck should be 10 – 20 slides in length. Each slide should have a purpose and be uncluttered. Only a handful of bullet points should be used at a time. A pitch deck should flow from one clear concept to another, taking the investor on a journey from why a product or service solves a problem for consumers, to why a business will provide a valuable return on investment.
Deciding what your pitch deck should look like is not easy. After all, so much depends on how effective your pitch is in telling the story of your business concept. Below is a video where I cover how to create a pitch deck that you may find interesting.
To help you, let’s take a closer look at the visual aspect of your pitch deck and how it should look to investors.
Your Pitch Deck Design Relies on its Audience
When deciding how your presentation would look like and the slides you need in your pitch deck, you have to think about perspective. The pitch deck is not designed for you or a friend. It’s designed for potential investors. To be successful, it has to be created in a way that is pleasing and captivating to that audience.
If you are physically presenting your pitch deck to angel investors, think about how it will look to the audience. Your slides will be a certain size and distance from the investors. Take that into consideration whenever you can. Make sure that any image or text used is large enough to be seen, but not so big that it overpowers and looks amateurish.
On the other hand, your pitch deck might be designed to be viewed on a laptop or tablet. Adjust the size accordingly.
If possible, find an empty room somewhere such as on a college campus where you can get permission to try out a slide presentation. Put your slides on and then take a seat. Look at them as they pass by and think about whether they could be better from the perspective of the investor.
Don’t Go Font Crazy
A sure-fire way to signal that your pitch deck has been created by an amateur is in the font choice. Whether it’s a pitch deck, a landing page, or a self-published novel, people often make the mistake of choosing unusual fonts.
They believe these text fonts are “eye-catching”, but what is most important is that a font is easy to read. Stick to classic fonts like Times New Roman, Arial, Garamond, Courier or similar, in order to keep things easy to read and not outlandish.
Lastly, don’t go into font overload by mixing or matching too many fonts. You might think this looks interesting, but it’s more than likely to be just distracting. Keep your fonts consistent as much as possible. Sometimes, you might be able to choose a different font for headings, but once you’ve used a font for one heading, do it for all of them.
Uniformity in font choice is essential. Remember, your pitch is about conveying information. You want to make design choices about your pitch deck that keep investors’ attention on your pitch and not on how pretty or outlandish your slides are.
A Pitch Deck Should Be Clean
By “clean”, I don’t mean that the language or images used need to be family-friendly (though they probably should be!). By “clean”, I mean that the design of each slide should be uncluttered.
Think about each slide as a painting. You want to draw the eye of the viewer to one object or subject, but if you include too many other “things” on a slide, the focus of your slide gets buried by the noise.
If possible, keep the number of items on any one slide to a minimum. Two or three bullet points will suffice. If you’re presenting images of your product, put them center stage, don’t bury them in descriptive text.
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