What makes a killer pitch deck presentation stand out and convert the capital your startup needs to flourish?
You can’t afford to blow any opportunities of showing your pitch deck to potential investors. Whether it is sending it out to prospective investors or preparing for a live presentation or virtual pitch meeting with investors, you’ve got to nail it.
Investors see hundreds of decks before picking one to invest in. Your deck must stand out. It has to be better than at least 99% of all of the other pitch decks they will see.
So, how do you create a killer pitch deck presentation that will really crush it and bring in the funding your startup craves?
It’s Clear & Simple
Investors see an enormous amount of pitches. Beyond that, they are engaged in many pitch meetings and working on the portfolio of startups they are already invested in. And that’s just a part of their jobs.
Let’s just say they are super busy. They don’t have time to read lots of text or try, decipher a convoluted message, and make sense of your technology before flagging you to move onto the next step or permanently banishing you to the spam box.
So, your pitch deck must be extremely clear. And, you absolutely must figure out the critical elements of what makes a killer pitch deck presentation.
They are spending a second or less on most of your slides. You have to get across your message that fast and be sure they are getting the most important and valuable points.
Keep plenty of white space and use at least a 30 point font size. This will keep you disciplined in keeping it super simple.
Your Pitch Deck Is No Longer Than It Must Be
Not only does each slide need to be clean and simple, but you also need to be extremely conservative on the number of slides you use too.
Early-stage startups really need no more than 10 slides in a killer pitch deck.
You are losing points for every additional slide you include. Look at it as you are actually devaluing and taking away from the effectiveness of your deck with each slide. Less is definitely more. Keep that in mind when understanding what makes a killer pitch deck presentation.
Series B and C fundraising rounds may be a little different as you should have much more actual data and progress to report on by that time. In these later-stage funding rounds, you are also negotiating with investors who are making decisions much more based on the financials and data, versus the idea, team, and vision. In these cases, you may go 12 to 20 slides long.
It Balances Looks & Facts Well
A winning pitch deck should be both visually appealing and delivers on the expected data points.
There are certain information and questions every investor is going to have about your startup and funding ask. Be sure you have these bases covered or they may just skip over you.
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