The ideal pitch deck is the one catered to your audience. You need your pitch deck to convey why you are a great option for investment in a concise, powerful way that resonates with potential investors.
But there’s much more to it than that!
Today, I’m going to explore the elements that go into the ideal pitch deck. This will help you secure the investment your startup deserves. Also, I recommend you watch the video below where I go in detail on how to create a pitch deck.
Catch Investors’ Attention
The ideal pitch should captivate its audience. You need to understand what the best angel investors are looking for in a pitch so you can give it to them. A great way to do this is to study legendary pitches that helped products and brands get off the ground.
When Facebook started out, it was a small website providing an online community to a single campus. With investor pitches, this all changed. The reason? They had a killer pitch that conveyed the power of their product easily, capturing the attention of investors with ease.
This Facebook pitch opened with a quote from a local newspaper about the effect it was having on students: “Classes are being skipped. Work is ignored. Students are spending hours in front of the computer in utter fascination. The Facebook.com craze has swept through campus.”
This opening statement set the tone for the entire pitch, making investors sit up and take notice, helping them to understand how Facebook’s product was a must-have experience for students. Investors want to know that a product is desired by people, captivate them with this.
Don’t Bore Investors
In a study of 200 leading pitches, the average time spent by investors on a pitch was just 3 minutes and 44 seconds. This shows how the window of opportunity for engaging with investors is so small.
Investors, especially partners from Venture Capital firms, read and listen to pitches on a constant basis. It can be difficult to stay engaged with so many projects flying by. The last thing you want your pitch deck to do is bore them.
The ideal pitch deck must engage investors. Facts and figures are necessary to bolster your points and show your marketing data and financials, but if they are long-winded and crammed onto a single slide, investors will switch off.
The takeaway here is to present your financials and other data in a readable, accessible way. This presentation by Sickweather, an app that predicts where you are likely to catch a cold, presents its stats in an eye-catching, simple way. The ideal pitch incorporates this type of powerful presentation of information.
Two Types of Ideal Pitch
I always advise entrepreneurs to have two pitch decks on standby: One to be read, the other to be seen. A key way to captivate and engage investors is to understand the difference between the way investors will interact with your pitch. This is usually by email or in person.
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