What is the best order of slides in a pitch deck?
The correct order for a pitch deck can be broken down into 10 stages. They are Problem, Solution, Market, Product, Traction, Team, Financials, Investment Amount, and Appendix. This order ensures that each slide leads logically into the next and builds a persuasive case for investment.
In this article, I’m going to explore why this order is important and how you can use this structure to make sure you have the right order on the slides of your pitch deck. You can also watch the video below where I cover in detail how to create a pitch deck.
The Correct Order For a Pitch deck
To understand why there is a pitch deck order that works as opposed to others which don’t, you should familiarize yourself with the gold standard for pitch deck structure. You can read about how to create a pitch deck to learn this structure, but let’s summarize quickly.
Your pitch deck has 10 stages – 9 slide stages within your pitch and an appendix stage at the end for answering investor questions.
The first stage is the Problem. Here, you describe a problem that potential customers face. The next stage is the Solution stage where you outline how to solve the problem. The third stage involves your Market slide so you can outline the market niche where your product/service will compete.
After this, you move to your Product slide where you show your product/service and how it works. This ensures that potential investors understand what you are developing. The fifth slide shows any Traction your business is getting: sales, growth, etc.
The next stage is your Team slide. This is where you show the talents and accomplishments of you and your team so that investors know you are a safe bet. The seventh stage is your Financials, which is the perfect place to show growth projections for the next 3 – 5 years.
Your final slide during the initial presentation is your Investment Amount slide where you clearly show how much investment you are looking for and how much investors will get in terms of equity etc.
Your Appendix slides are only used when potential investors ask questions about your pitch. Your appendix slides include information that expands upon points made during your pitch, as well as supportive data and points you left out of the main presentation for brevity.
Is this the Only Order for a Pitch Deck?
Technically, no. When thinking about what is the best order of slides in a pitch deck, you could go in with any structure or order, but your chances of success would be significantly impacted. Investors are acclimatized to a specific order and so if you don’t adhere to this, they could conclude that you haven’t done your research on how to conduct a pitch.
In some instances, some sections may be dropped completely from your pitch deck. This is common with the Traction stage as sometimes newer companies don’t have sales to show just yet.
I highly recommend sticking to this established structure to maximize your chances of investment. But don’t just take my word for it, let’s explore why this pitch deck order really matters and works best.
Why You Should Use This Pitch Deck Order
Keep in mind that when thinking what is the best order of slides in a pitch deck the primary goal of a pitch deck is to bring in investors. Your deck is absolutely essential in order to fund your business idea and take your product/service/brand to the next level. To do this, your pitch deck has to be as effective as possible.
If you speak to anyone with a sales background, they’ll tell you that persuasion is essential, this is clearly true for any business pitch as well.
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