Wondering what is a pitch deck? A pitch deck is an essential tool for securing investors. Pitch decks are presentations to potential investors that summarize what your company does, what your business plan is, and how you want your company to develop with new investment.
Like any pivotal business tool, your pitch deck should not be generic. It needs to shine. It should also be catered to its intended audience. Because of this, pitch decks can take several forms and have different purposes.
In this article, I’m going to outline exactly what it is, what forms it can take, along with some pointers in making one that is truly effective.
The Ultimate Guide To Pitch Decks
What is a Pitch Deck?
A pitch deck is a tool of persuasion in the form of a slide presentation. For you, the startup founder or entrepreneur, you will create and use your pitch decks to persuade investors to take specific actions. This is often to secure their investment, but some pitch decks are aimed towards securing a face to face meeting or further in-depth pitch.
The important take away here is to understand the purpose of your pitch deck. Your pitch deck design will flow from this. Most pitch decks consist of slide presentations, between 10 – 20 slides in length as opposed to the old school model of startup business plan.
Using the wrong pitch deck design can be catastrophic.
For example, if you are trying to persuade a business to give you access to its business networks, but instead you use a pitch deck designed to secure angel investors, then you will not be persuasive. Instead, you will be out of step with what you are trying to achieve.
Keep your intended audience in mind when creating your pitch deck. If you are wondering how to create a pitch deck you may find interesting the video below where I cover this topic in detail.
Digital Vs Physical Pitch Decks
If you are wondering what is a pitch deck it is important to remember that any pitch deck be tailored to either a digital or physical presentation. Your pitch deck won’t just change depending on who your audience is; it will also change depending on how you deliver it.
Digital slides are those you will send via email or social media. Most of the time, these decks are to be perused by investors at their leisure.
Physical slides are presented either face to face or over video conferencing. There is a live aspect to these pitches.
Digital slides tend to be more text-based in nature and physical pitch decks tend to be more visual. The essential difference is that a digital pitch deck is often read; a physical pitch deck is watched.
The Structure of a Pitch Deck
Like a good play, it can be broken down into three acts or stages. First, you must present your observations of a problem. Second, you must outline how that problem could be fixed. And third, you must outline the profitability of this solution and how your company will develop over time by providing an in-demand product and/or service in that area.
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