What are the most important items to include in a pitch deck?
Your pitch deck won’t just make or break your chances of getting capital during your startup fundraising efforts. It can make all the difference in whether your startup gets the chance to launch and survive.
Everything else hinges on your deck. You can introduce yourself and talk a good game, only to completely lose credibility and interest when you unveil your deck. Or you can have a fantastic spiel, but never get the chance to speak and show your product if your deck isn’t up to scratch.
It’s not about how smart you are, how technically fabulous your product is, or sometimes even how beautiful your presentation is. You’ve got to have the most important information front and center in your slides if you want to win the money.
In terms of content, you may want to watch the video below where I cover in detail how to create a pitch deck.
Your Contact Information
It may sound inconsequential, but just do it. Right on the first slide and pon the back cover slide should be your company name, and contact information.
A branded email address is smart. Your mobile phone number should be a must. You may also want to include your most active social handles.
You don’t want to win over an investor, and then have it all be for nothing because they can’t get in touch to wire you the money. It should be super simple for them to find and contact you. At least if you really want to get funded.
Especially for early-stage startups, funding is all about the team. The idea comes in a distant second. All of your ideas for marketing, exiting, and expanding and diversifying can almost be irrelevant at this stage.
It’s all about whether prospective investors like and believe in you enough to trust you with their money. Achieve this and they’ll throw money at you. Fail and none of the rest of your deck matters.
When you are wondering about what are the most important items to include in a pitch deck, remember to show how you’ve got buy-in from a world-class team who is the best in this space.
If you don’t have the cofounders to cover all of the facets of this business, round it out with key hires and advisors.
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them