Stefan Lederer has built a tech startup that has been used to create the future of streaming online video by some pretty well respected international brands.
During our time on the Dealmakers Show Stefan Lederer shared his journey to becoming a startup founder. Including the power of spreading your ideas openly versus hiding in ‘stealth mode’ and behind NDAs. Plus, the power of building your global startup in the US first, asking good questions, the Y Combinator experience and achieving product market fit. As well as transitioning from Europe to the US and back again.
Seeing The Possibilities
Stefan Lederer was born and grew up in south Austria. An idyllic place where you spend most of your time skiing and enjoying the mountains.
Stefan told our audience that he has always loved engineering and technology. As far back as he can remember he was taking his toys apart to see how they worked.
He also became inspired by the intersection of business and technology, and seeing the tech companies of Silicon Valley build immense value from software. It showed him what was possible.
That passion and curiosity led him on a path of study through several degrees and disciplines. He began with engineering school. Then studied computer science, software engineering and business.
Continually desiring to be stimulated by learning, Lederer went on to pursue his Ph.D.
Consulting work helped him further polish his problem solving skills. Though he recommends other inspiring entrepreneurs spend more time working for others and learning from the inside how other corporations work, before launching their own companies.
Spreading Your Ideas
Many entrepreneurs and startups try working in ‘stealth mode’ or hiding behind NDAs. Many die from a lack of visibility and credibility before they really have a chance to make it. They are starved of capital and customers.
Stefan took the opposite approach. His startup idea for Bitmovin came out of the work he was doing in his Ph.D. with his co-founder, Christopher Müller.
They were working on streaming video standards, and in particular MPEG-DASH. They began publishing their work on open sourced channels and creating benchmarks. They benchmarked their streaming video systems to existing options, and began optimizing on top of that. They wanted it to spread, and for others to be able to build on top of it.
The research got a lot of attention. It was downloaded thousands of times and the website got hundreds of thousands of hits.
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them