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The Ultimate Guide To Pitch Decks
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A Passion For Travel, Entrepreneurship & The Human Story
Born in Minnesota and growing up in Colorado, Alderson enjoyed both the authenticity of the Midwest and the outdoor adventures of the mountains. She credits her parents for her adventurous spirit, including the experience of just up and moving to Colorado after falling in love with it on a family vacation. Her father was also an entrepreneur, and it quickly showed up in her own DNA. By the time she was 19 years old, Lisa was already launching companies of her own. Even before that she was out there working and developing her art of storytelling. At just 16 years old she was working a teleprompter and operating the camera for the local cable station’s evening news. She told our audience that these skills certainly became valuable in business for:- Recruiting and hiring the best talent
- Sharing the mission and vision of the company
- Building company culture
Raising Money In Challenging Times
Lisa Alderson has experienced raising money in flush times like the run-up to the dotcom bust and after the crash of 2008. She has also managed to raise capital for her companies in some of the most challenging and lean times. Like right after the dotcom bubble and just recently in the midst of the COVID-19 mess. It seems that if you know how to convey the right story, have a great idea, and can show how your venture and the investors will benefit from the convergence of trends, you can raise funding, no matter what is happening out there. In turn, one of her investors, Kleiner Perkins, introduced her to an opportunity to join one of their early-stage portfolio companies, Genomic Health. They were at the forefront of creating novel molecular diagnostics at a time when the first human genome was being sequenced, back in 2000.Taking A Venture Full CycleÂ
Alderson then became one of the early members of the team at Invitae. She joined as the Chief Commercial Officer, overseeing the market launch and helping build market adoption through to taking the company public and driving revenue growth. Invitae focused on genetic testing and increasing access to genetics. It aimed to be a one-stop-shop for everything about genetics. They were successful, but there was still a gap. Lisa says “There are some complexities because in running and operating a lab, there are actually some regulatory barriers that prevent labs from practicing medicine. Part of that relates to self-referral issues.” So, the technology and backend were there, but to get that to impact physicians and patients on the frontlines was another step. They needed to know which patients would benefit, what tests to order, how to increase access to genomic specialists, and how to interpret the data in everyday clinical settings. So, with Invitae’s blessing Lisa Alderson, Dr. Randy Scott, and Dr. Robert Green cofounded her next venture Genome Medical.What’s Next In MedicineÂ
Genome Medical is a medical practice, providing national virtual telehealth services for all things genomics. Using their services, patients are able to get more personalized care plans utilizing genetic insights, and their other physicians are better equipped to help them. So far, Genome Medical has already raised $60M, including a $14M round in the middle of 2020. Storytelling is everything which is something that Lisa was able to master. Being able to capture the essence of what you are doing in 15 to 20 slides is the key. For a winning deck, take a look at the pitch deck template created by Silicon Valley legend, Peter Thiel (see it here) where the most critical slides are highlighted. Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.- The future of medicine
- Why keeping up momentum is so important in a startup
- Lisa’s two keys to making it as an entrepreneur

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