Founder Eran Kirzner has raised tens of millions of dollars for his latest venture. Kirzner is a true pioneer in the communications, computing, and data storage space. He has worked at the highest levels of the industry and has gone at it himself with his own adventures.
He joined me for an episode of the DealMakers Podcast. We talked about building proprietary technology, curating the best teams, going to market with your product, and strategically choosing investors to fund your enterprise.
Eran Kirzner was born and raised in ‘Startup Nation’. Specifically, in a small vacation city in southern Israel.
Being very close to the Red Sea he grew up surfing, diving and enjoying the water. It’s a good thing he did, as we all know that once you become an entrepreneur, often the closest you get to a vacation is a workation.
Like many countries, Israel has mandatory military service. Eran went into the army and navy where we got to spend more time on the water, while also learning electronics.
Afterward, he took some time to travel the world and explore new cultures. Especially in the far east.
Then it was on to studying for his MS.c. and learning semiconductors. He got to work for Motorola and was even on the architectural team for PowerQUICC, the first communication processor.
These experiences have uniquely equipped Eran as an entrepreneur. The military gives you a level of grit and integrity that many don’t learn anywhere else. When you are on your own out at sea, you learn to improvise and solve things. You have to. Problems will pop up. You analyze it, figure out how it works and how to debug it, or even glue it. Whatever it takes to make it work. Lives are dependent on you. Even your own.
Engineering in the corporate world and working for Motorola Semiconductor teaches you principles, methods and deep thinking. You learn how to take really big problems, break them down, and solve one at a time, and for commercial applications.
Launching, Exits & Integration
With Motorola, this entrepreneur gained the advantage of working with all of the major players in the communications space at the time. Nokia, Cisco and so on.
He learned how to design with them, their methods, how to serve them as customers and listen. As well as to swiftly solve their needs.
He learned the advantages of all the open doors and the benefits of a large salesforce from being a sizable company. The speed that can offer. The opportunity is offered if you bring the right technology product.
Then Eran spun out a team of top engineers to launch their own startup, Wintegra. They built the first network processor.
He quickly discovered some of the major differences between big corporate giants and being a startup. It took years to get into Cisco, Ericsson, Alcatel Lucent, NEC, Nortel and others. Yet, he says “if you do it right, eventually, you can succeed.” He has proven that if you have the right product, and you are persistent, eventually, you’re going to win. Just don’t believe in the fairytale of overnight success and that you are going to sell a million units tomorrow. Not even if you have a fantastic product.
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