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The Ultimate Guide To Pitch Decks
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Hacking Wall Street
Brandon Krieg was originally born in NYC before ending up growing up in South Florida. His parents hit some financial struggles while he was a teenager, and he ended up going to high school and culinary school in Florida. He wasnât finding it fulfilling, and inspired by Wall Street, yearned to move back to New York and get involved in the financial services area. Brandon made the move and ran into two others who had just started a new company, Edge Trade. Ultimately, they made him a partner in that business. They were at the forefront of the transition to electronic trading. When he came on the scene it was still very much the iconic NYC Exchange floor with guys shouting and running around with paper. It was crazy. Edge Trade began facilitating computerized orders trading. It grew, and Knight Capital came along and acquired them for $60M in 2007. It grew so big that Knight was responsible for trading over a quarter of the US stock market on a daily basis. He was certainly responsible for helping to change an entire industry and a massive one.Managing Integration
Merging and integrating two companies is a beast at the best of times. More often than not it just doesnât work out. It took time, but it did work out for Knight Capital and Edge Trade. Brandon recalls it taking a good 18 months to fully integrate the two companies. They were careful not to break the fast-moving startup culture that Edge Trade had. Because when you break cultures customers suffer, employees suffer, and things can go downhill fast.Donât Create A Problem, Solve One
One of the biggest takeaways Krieg says he gleaned from this experience was to put away ego and preconceived ideas about what customers need and to listen and learn from them instead. He says to be sure âthat youâre solving a real problem, not making one up, then you could ultimately build a really great business.â Be the pain killer, not the problem maker.
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Hitting Product Market Fit
Brandon and his co-founder quit their jobs, pooled their money with family and friends, and set about creating an investment solution for these consumers. They realized that one of the big hurdles was to educate customers. They looked at different industries, as different as weight loss, and found models for engaging these consumers. Stash started hiring teachers and building a financial education platform. They pulled down the perceived barriers to investing by removing the minimum investment amounts that kept many on the sidelines. They slashed that to $5, and now just one penny to begin investing.ÂScaling & Product Roadmaps
Stash launched in 2015. They opened a thousand accounts on the first day. Then things got quiet. Apple featured them as the best app in the app store and they got a huge wave of new signups. Then it cooled off again for weeks and months. They got the whole team calling customers and got back to listening. He says theyâve probably iterated over 100 times to hone the product. 50 new accounts a day grew to 1,000, then 3,000. Now it can be much more than that. Even during COVID-19 Stash was able to raise more capital to grow. Theyâve now amassed at least $302M through their most recent Series F fundraising round. Brandon says the convincing investors to participate wasnât a problem. The challenges were much more around getting all the players on Google Hangouts or Zoom and operating in this new environment. Storytelling is everything which is something that Brandon was able to master. Being able to capture the essence of what you are doing in 15 to 20 slides is the key. For a winning deck, take a look at the pitch deck template created by Silicon Valley legend, Peter Thiel (see it here) where the most critical slides are highlighted. Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.- The process of giving up a successful corporate career for a startup
- How big Stash is today
- The key ingredients Brandon says it takes to connect with fintech consumers
- How to get free stock in the shops you shop at

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