With a lot of hard work and over $100 million in backing from Softbank and private equity firms in Brazil, Geraldo Thomaz is designing the future of e-commerce and the software that makes it possible.
During our interview on the DealMakers Podcast, Geraldo shared his story of becoming an entrepreneur, the journey to being a real CEO, the real work that goes into it, the hustle trap, and how amazing things can happen if you keep sticking it out.
What You Learn From Having Entrepreneurial Parents
Geraldo Thomaz was born and raised in Rio de Janeiro, Brazil. His parents are both entrepreneurs who started and run a school together in Uptown Rio.
Growing up like this gives you a unique insight into what it is really like to be an entrepreneur, and what it takes.
You learn from the mistakes and successes. You see the conflicts and traps. Geraldo says that his biggest takeaway was resilience.
The secret recipe is to stay consistent. It’s not like any other job you’ll ever have. You don’t get to celebrate the wins and then just sit back and relax. You can’t stay depressed and discouraged and freeze up when things don’t work. If things are great you keep moving forward. If things aren’t going well, you still just keep moving forward.
Still not being sure of exactly what he wanted to do in his professional life, Thomaz chose to go to university to study engineering. In the back of his mind he knew he wanted to start his own business. Yet, he saw education and engineering as a way to broaden his options for later in life.
While at school he had the opportunity to intern with a bank. Another way to expand his options and experience. He spent a year creating mathematical models for trading corporate and government debt. A month after beginning to trade, a financial crisis hit.
Just Keep Moving
Geraldo has this incredible mindset of just to keep moving forward. He says that as long as you are learning along the way, it doesn’t matter what’s happening out there. So, the bank internship came to an end, and it was time to explore creating a venture of his own.
He had gone through college and this internship with a friend who shared a love for spearfishing. He teamed up with Mariano as a co-founder, and they’ve been working on projects ever since.
They just jumped and went for it.
Over the years they tried many things. Seven or eight of them didn’t work out as expected. Though they always learned, and moved forward more prepared for the next adventure.
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