In the dynamic world of entrepreneurship, few stories captivate the imagination, like that of Rob Imbeault, a seasoned founder who has successfully built and exited multiple ventures. In this exclusive interview, Rob shares insights into his remarkable journey, offering a glimpse into the highs, lows, and invaluable lessons learned along the way.
Heartee Foods has attracted funding from top-tier investors like Congruent Ventures and Rob Imbeault himself.
In this episode, you will learn:
- Rob’s journey underscores the importance of turning challenges into opportunities, as seen in coding through a major blackout and building a business in a struggling telecom software company.
- Networking played a pivotal role in Rob’s success, emphasizing the significance of building connections in unexpected places.
- Assent Compliance’s success emerged from a friend’s supply chain software idea and the power of ideation and focus.
- Rob’s mentorship from a seasoned VC proved invaluable in raising capital, emphasizing the importance of tailored pitches, timing, and understanding individual investor theses.
- Navigating the delicate balance between cash flow positivity and embracing a VC growth mindset is crucial in the current macro environment, requiring strategic decision-making.
- Rob’s journey showcases the importance of lifelong learning, engagement in angel investing, and the multifaceted nature of an entrepreneur’s life, even during periods of partial retirement.
- Getting governance right from the start, aligning board members with company goals, and understanding the dynamics of a high-growth, cash-flow-negative business model are key elements in building a successful venture.
For a winning deck, see the commentary on a pitch deck from an Uber competitor that has raised over $400M (see it here).
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About Rob Imbeault:
Rob Imbeault is the Co-Founder and Chief Product Officer of Heartee Foods, which is building the largest mushroom-focused vertical farming network in the world.
As a leader, Rob’s philosophy takes a managers-serve-their-team approach and that if he can help his staff achieve their goals, they will assist in achieving the company’s goals.
He believes that organizations should have a “just cause,” a la Simon Sinek, with which everyone aligns.
Coming from a background in software engineering, Rob’s career background includes co-founding the now-unicorn Assent Compliance Inc., where he was involved in multiple key components of the SaaS company.
These duties included product UX/UI design, AI initiative, and people management. He retired from tech in 2017 to travel the world with his wife and two daughters before starting with Forage.
In addition to his career, Rob is the author of 2 books, the first of which is a critically acclaimed bestseller (Before I Leave You), and the second was evidently read by only his friends (I Can’t Believe How Well It’s Going).
Rob is a mental health advocate and also making an impact on society by helping reduce food insecurity.
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Read the Full Transcription of the Interview:
Alejandro Cremades: Already hello everyone and welcome to the deal maker show. So today. We have a really incredible founder joining us. You know it’s a founder that has done it multiple times you know a founder that has been able to accomplish you know building what ended up becoming a unicorn in Canada I mean think about that you know, really incredible. And he’s doing really tremendous stuff now you know with 2 of his say most recent companies so we’re going to be thinking about you know and talking about narratives. You know how to approach narratives with different vcs how he was able to really grow and build. You know that kind of a company and also how he was able to exit you know, partially. You know that chapter to be a secondary as well as to you know the way to think about governance. How to think about board seats board members so that you’re not making you know the typical mistakes that you would see because then you know once you’ve complicated things then it’s hard to really turn it around and then as well. The balance between being a cash flow positive company and dealing with a Bc growth mindset which is something that is very much top of mind today with a macro environment with that the profit profit versus growth that we’re dealing with so without farther ado let’s welcome our guest today. Rob Ibo welcome to the show. So originally born in Montreal so give us a walk through memory lane. How was life growing up. Ah.
Rob Imbeault: Um, ah thanks Alejandro. Glad to be here.
Rob Imbeault: Cold. Um, maybe that’s just top of maybe that’s just top of mind. Um, yeah, no born and somewhat raised in Montreal I did spend a few years in Hamilton Ontario which is a blue collar steel type tiberia. Um, yeah, i. Lived there high school back in Montreal um, did seia which za equivalent but to college and did a year of university that didn’t work out I sort of floated around trying to figure things out um, was more of a computer engineer just tinkering and hacking my way through it.
Alejandro Cremades: Yeah, and and and and Rob before before you continue here I just want to double click on that because people are probably wondering when listening here what happened in college why why didn’t it work out, especially after the first year
Rob Imbeault: Ah, stumble a car across this sorry yeah.
Rob Imbeault: I think that I just too young I Really didn’t appreciate um academia and and sitting still is definitely not my strong point. Um, as we’ll get into. Ah yes.
Alejandro Cremades: So So so okay I mean and and obviously you know like for for the creators and for for founders you know it’s a repeated pattern by the way now in your case, it sounds like you know you came across a technical college. You know where you ended up into the whole engineering you know thing. And that seemed to be clicking for you. Okay.
Rob Imbeault: Yeah I just I really fell in love with coding um right it just it just it just made sense to me so I was able to kind of kind of play and yeah I had the technical college that worked out quite well I was able to focus. Um, and yeah, hired rate out of college to teach and then become ah an engineer at a small firm here in Ottawa.
Alejandro Cremades: So where where do you think that problem solving mentality came from because obviously you got into the whole engineering and coding and putting pieces together. So where do you think that that came from.
Rob Imbeault: Um, there’s a probably a lot of personal stuff that we could Psychoanalyze. That’s that section. But I think really I I always had a love affair with math was on the math team I really geeked out in there and I I’d loved I loved equations and I loved like they. The ability to make complex formulas be a bit more elegant and simple.
Alejandro Cremades: Now for you The um as they say entrepreneurs are either born or they’re made but it sounds like a you had it in the family. Do.
Rob Imbeault: I did yeah my grandfather had one of the original 6 canadian tires. That’s that’s a big hardware store chain in Canada and then he built out his own chain of hardware stores and he was very. You know, wealthy barber type person save around 10% of your gross every single paycheck. Um, don’t borrow cash flow positive create a lifestyle business very very much a mentor for sure.
Alejandro Cremades: So then I guess hey at what point do you know or did you say to yourself. Maybe one day I’ll start something on my own.
Rob Imbeault: I I think I always knew maybe not consciously but I always knew um I I wanted to do something to make a difference to make an impact. Um I didn’t know what but with with my grandfather. He just said you know what? like a.
Rob Imbeault: You create your own luck. He really instilled that early in my teens is like forget the luck. It’s like you work your ass off luck will find you I promise sorry I took that to heart and no matter what I work but even for my teenage years I’m working at footlocker if I’m working at a restaurant like I just I did the work. Um, and I saw the success and I was at one point I Loved working a foot locker I Thought that was going to be my life. Um, but then you taste a little bit of success and I want to go up the ranks and then you go up the ranks you’re like why? Why am I making these guys so much money I can make my own difference.
Alejandro Cremades: And and obviously you know as say as your grandfather was saying you know luck will follow us. They say lack ultimately is preparation meets opportunity now in your case, you really creating that luck for you was when you started to build software and then you know eventually you know you started connecting with.
Rob Imbeault: Um, yeah.
Alejandro Cremades: Some friends and 1 thing let’s do the next and you ended up you know here with your first company. So how did that happen.
Rob Imbeault: So I used to box I boxed for 14 years I was part owner in a boxing club. 1 of the guys I boxed with which far far better than me I wasn’t very good. Um, but we became you know fast friends and he was working for a telecom company. And he said you know what? like I have this project manager I have this small project. Can you help me build a little piece of software and it was like a call tracking software or whatever. Um, and and so I I was working for that that smaller company went to my boss and he’s like no, we’re not going to do any free work but you can do it on your own like okay so I did it. And that worked out and and his bosses liked it and they asked for more and so I went back and at the same time that company I was working for wasn’t doing very well and so I decided. Um, that I could run it better I don’t I had no idea why. But I yeah I offered to buy them out so went into credit card debt took some loans and took a chance and hired. You know, bought up the assets on the staff. And started building the company from scratch there.
Alejandro Cremades: So you guys were doing their ah B Two B Software for telecom companies. You know amongst the other stuff but this was ultimately what they ended up being the segue to one of your biggest success if not the biggest success to date and that ended up being asset compliance.
Rob Imbeault: Um, yeah.
Alejandro Cremades: Now in this case, you know like with a company you know it. It ended up originating because you had a friend that had an idea around supply chain software. So walk us through you know what were those sequence of events that allow you to bring asset to life.
Rob Imbeault: Um, it’s I guess friends of friends. The network knew that you know I was experiencing some some success and and I was good at what I did and he pitched the idea like that this this industry is ripe for for software and for systems. Um, and when he pitched it and he showed me his ideas like I thought I thought it was brilliant. Um, he showed me the challenges and I I said okay well I’ll build it. Um and you can become sales for the organization. Um, he was still at another company. Um I I built the first version in twelve days in my basement I wasn’t really coding as much. Then but because I so I really relished it I really loved how I had fun building it with him. Um, and after two weeks he sold the first version to an enterprise company. Um, and that which is unheard of and so I’m just. Scrambling with myself and my my very small team trying to keep up with these demands of this enterprise customer. Um, and you continue to sell it and all of the the requirements from that first company company company really translated into um, a roadmap essentially for what we were to build. And earlier on I really I was really I had the idea of ai being a part of it and we really really tinkered with how we can automate supply chain management and transparency using some of the early tools in Ai.
Alejandro Cremades: So you you ended up incubating this as part of the tank count you know company that you had initially they purchase and that you were building so how did that a thought process work out of hey you know let’s keep building this within the umbrella of 10 count or maybe let’s.
Rob Imbeault: But.
Rob Imbeault: Um, yeah.
Alejandro Cremades: Do I roll out and let’s have asset compliance become a company of its own.
Rob Imbeault: Right? It really was about focus which is something incredibly important. It was clear that this was going to outgrow 10 count 10 count was doing 2 other arms with with backups with with our own software and and and the telecom stuff. Um, and we wanted to build something individual so that broke up there was 3 founders at that that broke that out in in 2010? Yeah it it was really about creating an organization around the 1 product because focus is ah so incredibly important.
Alejandro Cremades: So then what ended up being the business model of asset compliance for the people that are listening to get it. How are you guys making money.
Rob Imbeault: Um, so we would go to a large manufacture. Good hard good manufacturer. So think you know ge or or rolls Royce or or ca and they have to attest and prove all of the the chemicals and goods and and. Anything that would be harmful to the environment that will end up in a landful 20 years from now really have to um so how we did is we charged nut prep consulting fee and implementation fee like a big analysis section. And then it was it was a saas company really above and beyond that so they every time and what the beauty of it was these regulations. They’re always looking for substances of high concern and these substances constantly changed so in in. Most of them are in the eu but if you think California California has prop 65 which started out with you know four or 500 substances and like every quarter they would release new so we would have new work every quarter where we have to go. You know? re. Um, reengage with a supply chain to see you know? Okay, how do these substances exist in your parts and and in your assemblies. Um, so it really was a saas company or really is a saas company.
Alejandro Cremades: So so so so in this case, you know for you guys. You know how also was the um you know the idea of eventually raising money because I mean the first thing I would say eighteen eighteen months there you know you you guys were like doing this like for the most part like Bootstrapped. No like without really like vcs pumping money into this. So so how did you go through those eighteen months to really build such a an incredibly demanding company like this you know because obviously you need capital to build this and then at what point were you guys you know, thinking like hey maybe make sense to ah.
Rob Imbeault: Truly.
Alejandro Cremades: Open up you know here the doors to external money to we sees.
Rob Imbeault: Um, a few things happened. So yeah, early stage was very much bootstrap. My um, my sales guy my sales partner the the initial founder really um, he was living off of lines of credit. You know when he quit his job to do this full time. Um, we we my other partner and I like we we had 10 count to pay our our salaries earlier on. Um but it was becoming clear that it was going to need a lot more heads and um, so yeah, we. We we went as far as we could every time we got a new client. We hired a couple new staff and we did it. You know, slow growth style there and we were at about 25 people so we we managed to get quite far but we through my my third founder and boxing again. Um. He met 1 of the one of the most successful veteranetra capitals in Canadian history and he was fighting on this charity boxing event and he was just leaving another company called pythian pythian um that he took from I think. Like 40000000 to 400000000 and he was leaving that and he was pretty much looking for a place to work so he came to work out of our offices and for three months just sat meetings and took notes and he eventually became our Ceo um and with his.
Rob Imbeault: Um, extensive experience as a Vc. He knew the game right? So he was definitely our our biggest mentor in the the raising capital game um game and so he initiated that series a um and and he yeah he came on very you know. Modestly came on and then just sort of led the way with that series a and really taught us about timing about really tailoring your pitches and pitch decks to the types of vcs and and what the narratives are for their specific funds because they have their own investment thesis. Um. I think that and timing really I mean he ended up. Um, he well he definitely led the way and we ended up with 5 term sheets in two weeks time so we were able to pick and choose the best partner. Um and you know those those pitches especially at the third and second stage of engagement. It’s really a 2 way straight right? You don’t want to take just anybody’s money you really want the fecs to bring value. Um, and yeah, we landed on volition and they were they were they were great
Alejandro Cremades: And in total for the company. How how much has the company raised to date and then when you were talking about the narrative and tweaking the narrative depending on who you’re speaking with how do you go about that so that you don’t like overcomplicate yourself and also so that you make it.
Rob Imbeault: Ah, 660000000 us
Alejandro Cremades: You know, effective as a process.
Rob Imbeault: Yeah, you, you always have your basic tenants. You have your origin story. Um, the numbers are the numbers. Um, in in the case so fast forward to where I am now. Um, really like with climate tech. You need sustainability numbers. You want you or impact and they ask a lot of impact. Um I think in in preparation I think things like pitchbook I mean there’s a reason why it’s so expensive because you can go into pitchbeck pitchbook and look at a file of a Vc and you can see their win loss. You can see their allocat location by industry. You can see their investment thesis. You see the the people how many board seats they want. Um, and you can you can lead you can tailor those pitches right? You can go into a Vc and be like listen like your your last 2 wins were in in climate tech. But your allocation is only 5%. Maybe we should double that and and invest in us and here’s where we match and. We really demonstrate that we understand the power law. Um, and honestly, that’s another way even though university didn’t work out for me I’m a big lifelong learner I I read everything I get a hold of or watch or consume by the way I share all of that. On my socials I have like this is what I consumed this week um and and I followed you know the bill girlies of the world and like the all in podcast I quite enjoy and ah temper that with with with other finance. Um, so I think going in with it.
Rob Imbeault: With ah a knowledge of really understanding the power log game from this Side. You can really appreciate the ah the other side. Um, and I’m I’m a big fan of of bat not range of like like if you read getting to yess I think pure listeners would probably Know. Um I I’m not. Like a strong armed guy I go in with the best. The best alternatives I want to understand I want with wins on both sides and being an asshole nowadays you know just doesn’t work and and yeah with with with the macro environment right now.
Alejandro Cremades: My hip.
Rob Imbeault: We We don’t have those chances anyway. But as long as you have like your your knowledge your your numbers are solid. Then yeah, you’re good.
Alejandro Cremades: So then eventually you know it. It comes to terms. You know there’s a private equity firm that comes in and that opens up the opportunity for you know, doing a secondary you know we’re ultimately existing shareholders are able to share to sell their shares and this got you into retirement. So. Walk us through what you were thinking you know obviously after having spent you know quite a bit of time I mean you were in it. You know for close to 10 years but why did you say to yourself. Maybe it’s time for me to take this now. Do a secondary transaction. And going to retirement at the age of 40 5.
Rob Imbeault: Um, well 10 count I mean so ascent was only 10 years but I was an entrepreneur since twenty two thousand three um I think there’s ah, a lot of factors and this is very much personal more than anything. Um I took a little secondary in in 2017
Alejandro Cremades: Um, yeah.
Rob Imbeault: Um, um, and I sold everything and I wanted to leave but my my biggest thing was my daughter. My first daughter was born and I wanted to see her grow up by dig just didn’t like start up life is what it is. There is no balance if if you want to be great and that’s okay I think right? it’s Peaks and valleys.
Rob Imbeault: But but that there’s very a little balance if if you really want to to pursue greatness. Um, that’s that’s a fun negotiation right now with 2 daughters. Um, but you know I I took it because it was yeah I was 15 years of of slugery. Um it wasn’t that much. It wasn’t something that could keep me going. Ah, forever I just had enough to to not be in debt and and live comfortably with my wife and we went to Southeast Asia for ten months just with our with our eighteen month old and just traveled. We’re pretty much homeless.
Alejandro Cremades: That’s amazing. That’s amazing. So so you did their retirement thing for about I mean close to 5 years I mean that’s a that’s incredible I mean you were always able to raise your daughter and be there you know and and experience those first years which is incredible now once an entrepreneur entrepreneur as they say always an entrepreneur so at what point. You know you you didn’t go out it just like again, you went at it like double like double the trouble you know with with 2 companies with farm anywhere and then also hardy food. So so walk us through how the whole incubation you know of of these ideas came about and. And why did you fail at that point you know in 2022 that it was the right time to get back into it again.
Rob Imbeault: Um, I mean if you use the word retirement around my wife. She’d probably laugh. Um as we traveled I wrote 2 books and so I was I was given you know two and a half hours every day to write every single day wherever we were um and i. I came in and I was also a little bit of an ah angel investors because I love meeting founders and entrepreneurs like they you know I think they’re going to change the world and they they continue to do so I don’t know if you just saw that speech by Mille and the world economic phone and yesterday ah entrepreneurs are heroes and. Incredibly inspiring I encourage all and entrepreneurs to to to go listen to it? Um, but I was doing some angeling I loved the entrepreneurs and then I met 1 through a friend and I just I loved his energy. He was living downtown toronto in a really high paying job with his wife and they sold everything and they wanted to start their own functional mushrooms company. It was just making tinctures and they moved to like northern kit back in the middle of winter to stay in a motel to learn how wilded harvesting works and I just love operators. Love true operators that just give it and and he was doing a raise for I think 750000 or something around that um and had breakfast with him and and he’s he just sort of expressed his worries like I’m taking other people’s money as I’m taking this very.
Rob Imbeault: Seriously and it’s giving me anxiety um like and I just said okay, well what if that was 10000000 actually what if it was 50000000. What would you do if you raised $50000000 right now and his eyes just lit up but it’s like as if he saw the matrix and and he just he had an extreme calm. He’s like yeah I guess that it’s the same amount of anxiety no matter how much you’re raising right? it’s’s it’s going to be a matter of impact and and pricing and all that. But I mean really what are you going to do with that and he thought very seriously about it. So I came in as ah as an investor and we looked into something else. But then. We we founded? Um, this vertical farming company based on mushrooms where we grow and sell mushrooms at its core. But we really delve deeply into into the technology and like I came on as a a volunteer so I pretty much just paid for the privileged privilege to work with them. Um, and. And then it was about a year into it was like you know what? I think this vertical farming has something really special and we can attack the food system in a special way and we are doing it and so yeah, our first. So yeah and this is our second year we just. Extra revenue and we’re looking for global growth and global growth. We did a seed round with congruent ventures one of the biggest climate tech venture firms out. Ah ah out of sf who have been incredible and we’re doing our series a series a now and very much in like.
Rob Imbeault: Like I like we discussed earlier the Vc mindset right? The growth mindset which is a funny thing in itself. So that is hardy foods and so our our model was to grow mushrooms in these shipping container farms.
Alejandro Cremades: And how did you combine that with a hearty foods as well. Yeah.
Rob Imbeault: And so we outsourced um growing ah the the building the manufacturing of of these farms and this company that built them for us was absolute shit. Um, and just did not build what they promised and overcharged and it didn’t work and so I I.
Rob Imbeault: Partnered with an engineer savant and said we’ll just build them ourselves and then I just personally invested in in farm anywhere in order to service hardy essentially but farm anywhere became its own thing as well. So that’s like an opportunity for revenue and yeah, but that’s. That’s why the 2 companies they’re they’re very much and interconnected.
Alejandro Cremades: So then let’s talk about the future because obviously there’s like a lot going on now especially around this space. So let’s say you were to go to sleep tonight Rob and you wake up in a world where the vision of this whole thing is fully realized. What does that world look like.
Rob Imbeault: Um, so we have farms across the globe we have thousands of farms. Each farms can you know produce between a quarter and a half million dollars each in revenue. Um, we’ve added new crops. We’ve changed the food systems. We’ve. Attracted the next generation of farmers something both the us and Canada sorely need because there’s no succession plan. Um I think we’ve really influenced the the food system in a hugely possible way and we and we do so we grow our food sustainably as well. I think. We we really share what we’ve learned um and other people could do it too. So I I mean it’s food right? I mean call competitors or competitors. But we’re all, we’re on the same game. You know we’re growing food. So I think I think of them as colleagues more than anything.
Alejandro Cremades: And how have you been thinking too about you know now let’s say getting into that future. You know, thinking about governance you know on board seats and and board members. How do you think that going through all these different experiences with different companies has shaped your your mindset around that right.
Rob Imbeault: Yeah, really learning the board game over the past decade um, early on I really didn’t understand I was on a board of of a big nonprofit didn’t really get it. You know they brought me on to bring entrepreneurial eyes on on an old system. Um, but I couldn’t really make an impact. Um but e with respect to these companies. So important to get it right at the beginning. Um and it may be controversial but there is impermanent Bard Seats it could be a term. You know to your term including the founders right? If you’re willing to put your money where your mouth is um and really outlining the game if some board members are acting in their own interests. You know versus the fiduciary duty of the company I think that could be a challenge and and. People are people. Um right I think and really getting board members that understand the game in which you’re about to embark on like if we’re in a high growth. We’re not going to be cash flow positive right? We’re going to spend as if no money as if more money’s coming um and that’s okay, that’s. That’s high growth doesn’t mean profit. Um, and that also means dilution right? So like if you’re your board member generally you’re probably an investor or founder you’re going to get diluted. That’s and I think that’s okay, if you’re if you’re 20 xing your value but you’re taking a 20% dilution hit.
Rob Imbeault: You’re still pretty pretty much cash happy right? So like really understanding those numbers. Um and like and you’re building value. Um I think think that’s the goal and getting that ironed out early is such a big, a big deal.
Alejandro Cremades: So I was worth thinking about lessons here learn you know I want to put you into a time machine and I brought one I want to bring you back in time Rob and I like let’s say let’s say I’m taking you back I’m taking you back. You know I’m taking you back. You know maybe to? um.
Rob Imbeault: Man I’m going back and forth. Ah.
Alejandro Cremades: And don’t let’s say like to the early two thousand s now let’s say or maybe like to that? yeah 2003 you know, right? before you were about to pull your credit card and get into massive depth. You know to buy you know what ended up becoming 10 count your first baby. But let’s say you were able to stop yourself on the tracks. Right? there and let’s say you’re able to give that younger Rob one piece of advice before launching a business. What would that be and why given what you know now.
Rob Imbeault: Um I I don’t know and I know this is something you ask, but um, you know I I I would say stop worrying. Um, really just enjoy those moments like earlier on like we. 1 of the first the first big project. We got it was 3 of us and you may not remember but in 2003 there was a um, big major blackout across the Eastern Seaboard and including York City it was crazy um and the company we’re working for. We had like. Four months to like finish this project. It was based on their backup software and that event had them come back. So can you build a bare bones version in six days and so the 3 of us we got a bunch of cots and we coded. Six days and the morning we coded at the afternoon we troubleshoot we deploy troubleshoot and then we code and then and we just did that like solid. We didn’t sleep. Um and it was so stressful but like it’s so farmed in hindsight like. Just to enjoy those moments like now I look back on it just like oh my god that was amazing I love that and maybe a little bit of that is what’s translated here right? We’re just in a fun little startup office here with 35 people. it’s you know It’s it’s somewhat it’s pretty much tiny right now like and and.
Rob Imbeault: Knowing everybody and like this stage you know it’s okay to call the company family I don’t buy into all this nonsense on social media. It’s like don’t call your staff your family.. It’s like no I mean my my the early stage 10 counters were my family the early stage as centers Probably the first fifty of them. My family and and these guys are I know it turns into something else over time but like you know I think it turns into a professional sports team. But ah, but yeah, so I would really say like enjoy those savor those moments. Um, and yeah.
Alejandro Cremades: I love it. So Rob for the people that are listening that will love to reach out and say hi. What is the best way for them to do so.
Rob Imbeault: Um, I’m most active on Linkedin. Um, and and x but yeah I post everything on on Linkedin I’m I’m quite thoughtful of of what I put up and every week I post what? yeah like what I consume my entire reading list I keep on good reads. Just to share as much as I possibly can um and then yeah I have a book called before I leave you. It’s it’s not really about startups or anything it’s moreed about a past trauma but it’s in the mental health space very much an advocate in the mental mental health space especially for founders.
Alejandro Cremades: I Watch they watch the name of the book before I leave you on work and people I’ll find the book.
Rob Imbeault: It’s called before I leave you? Um Amazon all the big retailers and I’ve I’ve never not responded to someone reaching out I think yeah so that that book just hit 10000 so I’m actually extremely proud. And I donate 100% of proceeds from that book to men’s mental health here. So yeah.
Alejandro Cremades: There you go? Well obviously you know entrepreneurship involves a depression unfortunately and they you know I think that mental Health is a really big thing. You know in the venture world that I don’t think that I think that people are more conscious around it you know? Ah, but then.
Rob Imbeault: Um, yes.
Alejandro Cremades: Definitely very very relevant topic. So definitely encourage everyone to take a look at it. So Rob I just want to thank you. You know, really for taking the time and it has been a tremendous honor to have you on the show today. So thank you so much.
Rob Imbeault: Nice likewise. Thank you and thank you for your podcasts. It’s inspiring. Love it.
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