Let’s take a look at some of the reasons not to email an excel sheet during startup fundraising.
Thinking of emailing an Excel spreadsheet attachment to investors during your fundraising efforts? Have you done it already? There are some pretty strong reasons not to. Check them out, and some of the smarter and more profitable alternatives.
This may seem to be a small factor in the midst of everything you are working on in a fundraising campaign. Yet, emailing attachments like this can be one of the most counterproductive mistakes you can make as an entrepreneur.
There are a variety of valuable reasons not to simply attach your fundraising materials to emails.
Even more so when it comes to Excel spreadsheets. Check them out below, and better practices for optimizing your campaigns at every step.
Why You Shouldn’t Send Email Attachments When Fundraising For Your Startup
These are some of the top reasons not to email attachments like Excel sheets and pitch decks when you are raising capital for your startup.
Controlling Your Message
If you send attachments they become static content out there in the world. There is a good chance you’ll be constantly changing and updating your spreadsheets and slides and other materials.
Yet, if investors have old copies in their inboxes, downloaded on their devices, or stored in the cloud, it can get messy.
They may be looking at the wrong data, projections, milestones, and much more. It can cause a lot of confusion and additional friction which may make funding much more complicated than it needs to be.
It is much better to be in full control of your content. You want to be able to edit in real-time on the fly, and dynamically edit as things evolve.
You don’t want to be trying to explain multiple versions of these materials. That’s a real challenge once attachments are out there forever. And that’s one of the reasons not to email an excel sheet during startup fundraising.
Keep in mind that in fundraising storytelling is everything. In this regard for a winning pitch deck to help you here, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
Once you hit send on an attachment you have let it loose in the world. It is out there forever.
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