Are you looking for a press release template?
Press releases can play a hugely valuable role in launching, funding, and scaling a startup. Here’s how to create a great one.
Some people watch the news and get frustrated when they see their less qualified competitors getting all of the attention in the headlines.
Others choose to wield the media as a tool for their own benefit and control the narrative and opinions. This is actually much easier than you might think. It all starts with knowing how to craft a great press release that will get picked up and circulated.
The Benefits Of Using Press Releases
Using a press release template to issue one can be one of the highest ROI pieces of content you can produce and publish. It can be one of the best marketing and fundraising tools that are affordable at your disposal.
They can be a part of your launch and testing from day one. They can be used to gain and sustain traction as you go. They solve two of the top challenges every business faces, achieving credibility and visibility.
As you grow they help develop brand recognition, positioning, and keep you at the top of everyone’s mind.
This is particularly beneficial when it comes to fundraising for startups. It enables you to demonstrate your ability to get noticed, can be used to show traction in a funding round, and to create the FOMO that gets investors to take action.
Press releases can also be a great way to reward investors and team members. Feature them in the news and highlight their achievements.
Press Release Template
What are the elements of a press release template?
Your Press Release Title
Make sure your title is interesting, spurs readers to click and keep reading, includes your company name, and announces what this news release is about.
You’re not going to get it published unless it is considered newsworthy. That means it can’t just be a sales pitch, personal showing off party, or general industry article.
Fortunately, there are plenty of topics you can write around for newsworthy releases, including:
- New company launch
- New product launch
- New website or app launch
- Announcing reaching a new milestone or statistic
- Launching a crowdfunding campaign
- Completing a fundraising round
- New hires, advisors, and board members
- Receiving awards
- Expansion into new areas
- New business partnerships
The Sub Title
In a press release, the subtitle also acts as a summary or excerpt. This is just a sentence that expands on the title, fits in keywords, and continues to compel readers to read the body of your release.
Location & Timeline
This is a critical piece of the press release template. The body of your release starts with the location and date of your release. Both deserve a little thought. Where do you want the news to be broadcast the most? What city might carry more credibility and benefits?
The date and time you publish are important too. Just as with any content you put out there. Be sure you aren’t publishing on a day when people are too distracted with other topics or holidays and won’t notice you.
Shorter is often actually better when it comes to press releases. Due to the publishing requirements of many different news outlets and new websites you’ll get more coverage with shorter releases. Just under 400 words are usually optimal.
Be sure to roll right into the what of your news in the first couple of sentences. What are you announcing? Who is it about? Why is it important?
Throughout the body, you want to work in keywords and active links to your own online assets.
Include paragraphs on your company and the different parties who are involved. The more credit you give to others, the more parties who will be motivated to share it for you.
Use a quote which can also be pulled out as a block quote to break up the body and catch attention. Be sure to credit this to a qualified spokesperson of the company and list their job title.
Be sure to end it with a call to action. What do you want them to do after reading this content? Drive them to a targeted web asset that is crafted for conversions.
Your Contact Information
Be sure to include your contact information for leads, angel investors, and journalists for follow up pieces. Include phone, email, address, and social media.
Since we mentioned investors here, keep in mind that in fundraising storytelling is everything. In this regard for a winning pitch deck to help you here, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
Include logos, headshots, product pictures. Be sure they are sized right to maximize the benefits for your brand.
Hopefully, this post provided you with some guidance as you are looking into taking a press release template to the next level.
You may also find interesting the video below on how to create a marketing plan where I cover this topic in detail.