Peter Majeranowski: The Dyslexic Visionary Turning Waste Into Gold That Raised $70 Million For A Sustainable Clothing Revolution

Even with dyslexia, Peter Majeranowski has invested in building companies all over the world, worked with the Pentagon, and has gone on to raise tens of millions of dollars for his clothing tech startup. The venture, Circ, has acquired funding from top-tier investors including Breakthrough Energy Ventures, which was started by Bill Gates. 

In this episode, you will learn:

• Finding product market fit and scalability
• How Drip Capital’s financing products work
• Having co-founders in different countries

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For a winning deck, take a look at the pitch deck template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash. 

Moreover, I also provided a commentary on a pitch deck from an Uber competitor that has raised over $400 million (see it here).

Remember to unlock for free the pitch deck template that is being used by founders around the world to raise millions below.

About Peter Majeranowski:

Peter Majeranowski is the CEO at Circ. Prior to that, they were a Partner at Windmill International Limited from January 2004 to May 2010, where they helped execute private investments in early-stage companies and projects throughout Southeast Europe and the United States.

Prior to that, they served in the United States Navy from June 1998 to October 2003 as a Naval Officer in the Surface Warfare Community.

Some of their notable assignments during that time included Surface Warfare Officer School, Newport, RI (1998); Damage Control Assistant, USS OLDENDORF, San Diego, CA (1999-2001); Fire Control Officer, USS PRINCETON, San Diego, CA (2001-02), EA to the Special Assistant to the Secretary of the Navy, Pentagon (2002-03), and Military Liaison for DEPSECDEF Special Mission to Iraq for Arabization (2003).

Peter Majeranowski graduated with a Bachelor of Science in Applied Economics from Cornell University. Peter then went on to earn their Master of Business Administration with honors from Duke University’s Fuqua School of Business.

Connect with Peter Majeranowski:

• Crunchbase
• LinkedIn
• ZoomInfo
• TheOrg

Read the Full Transcription of the Interview:

Alejandro Cremades: Alrighty hello everyone and welcome to the deal maker show. So super excited about the guest that we have today I mean he is building this rocket ship is unbelievable. You know talking about timing too. I think we’re gonna be talking about all of that stuff crazy stories cutting the honeymoon. Short because you know one of the investors you know, ended up not coming through runway you know the good stuff and the crazy stuff that we like to hear building scaling financing and all of the above so without further ado. Let’s welcome our guest today Peter Ma Jeron no ski welcome to the show. So.

Peter Majeranowski: Thanks so much. It’s great to be here. Thank you.

Alejandro Cremades: Originally I mean obviously you’re you’re a first generation american born to 2 polish immigrants and they were 5000 people in the town that you were born so you know I’m sure that that felt a little bit different. You know to certain degrees. So. Give us allur of our walkthrough memory lane. How was life growing up.

Peter Majeranowski: And yeah I mean I’ve had ah a great childhood.. Really wonderful town. Unbelievable emphasis on education but I did feel a little bit like an outsider and and and so that that posed some challenges and on top of that I had. Slight this learning disability of Dyslexia and so you put that all together and I think I had some some early challenges I had to deal with. But fortunately I was able to overcome those. So.

Alejandro Cremades: Well hey you know you were able to overcome those challenges and and Dyslexia you know, ended up you know propelling you you know when you really you know, learn how to deal with it. So what would you say that that this taught you you know when you really learn how to ah attack things from a different angle.

Peter Majeranowski: So never give up. That’s the key. You just never give up and surround yourself with good people that’s key.

Alejandro Cremades: Now in in your case, you know obviously you you learn how to deal with it and you ended up going to cornell you know I mean who would have thought you know going to cornell. So what? So in this case, you know what you did is you studied applied Economics Why applied economics.

Peter Majeranowski: Wrap.

Peter Majeranowski: Yeah, because I wasn’t cut out to be an engineer. That’s the really answer. You know everyone tells you Oh you’re good at math and Science. You should go study engineering and it just wasn’t a good fit for my my interests or my personality. And I started talking to my friends that were doing applied economics and it just seemed more strategic. Maybe as the right word and and less detail oriented but definitely more visionary and so I love that aspect of it. Um, and a lot of the the hard skills you learn from doing math and science applied very well to finance and and economics. So It was ah it was a good fit for me.

Alejandro Cremades: So the navy obviously you know helped with with covering the bills when it comes to studies but but how how do you come across the idea of you know, maybe the Navy you know being as as as a good option for you. So.

Peter Majeranowski: Yeah, my my father was ah an army veteran. He was a lot older than my mother he escaped Poland during the war joined the polish army in France and then France was occupied. He joined the british army and so he. Used to really always emphasize that the military was a great learning experience for him and that you thought it would it would be for me and so he encouraged me to look at the service academies as well as the rotc scholarships I really wanted to go to. Ah. A regular civilian university so r otc seemed like ah a great fit. Certainly it made a lot of sense economically. But also it taught me a lot and you know people probably yeah who work with me are sick of all my navy isms and and and all my lessons learned from the navy but I think it really made me.

Alejandro Cremades: Now for you I Guess Dyslexia you know was say you know a key ingredient um of learning to not give up and I think that that comes in very handy. You know when you’re an entrepreneur and and we’ll talk about the entrepreneur journey that you’re in now. Ah, but then the other thing is your parents do I mean.

Peter Majeranowski: Who I am today.

Peter Majeranowski: I.

Alejandro Cremades: Immigrants coming to the Us seeing them. You know the grinding you know and hustling you know to be able to make a better living you know for for their family I’m sure that that was quite inspiring for you as well. First.

Peter Majeranowski: And yeah, and and I’m an only child and so I think you you throw that in the mix as well and you become a very tight unit and you really lean on each other and support each other and I had unconditional love of my parents and tremendous support and they would give me everything first ahead of them and so. That was a big big plus for me.

Alejandro Cremades: So the navy also working for the pentagon. You know you served in the pentagon you went to Iraq. Ah there you were working on the reconstruction and that is where you got kind of like the the bug for for business. Why is that.

Peter Majeranowski: Absolutely it was just fascinating for me to see in real time. How business can be a force of good and how the invisible hands of supply and demand can can align well with policy and and try to propel and rebuild a society. Um, and being over there in that role I got to see all kinds of businesses and all kinds of entrepreneurs and and some trading families that had been trading in that region even before Iraq was Iraq when it was still an ottoman empire and so. It was just fascinating to me and and I really got excited about the potential of business and and yeah as you said it was the bug and I got hooked and.

Alejandro Cremades: So then so then after all of that stuff. You know you actually really got into it. Ah, you joined Windmill international and there you were investing you know in all types of countries in the eastern european you know region and and there you combine you know a few different things like real estate infrastructure. So.

Peter Majeranowski: Yeah, yeah.

Alejandro Cremades: I Mean those are like quite some really interesting sectors I mean what? what were some of the aspects that you got from being on the investment side and doing this kind of deals. So.

Peter Majeranowski: And yeah, it was a little bit like the wild west we spent a lot of time in particular in Romania and you know at those days they had just joined Nato they were soon going to join the eu there was not a lot of outside investors and so our thesis was that. We were going to manage a perceived risk that wasn’t quite there because they were on their way to join the eu and and were putting in place the right laws and so we we had all kinds of opportunities that country was in rapid growth mode and so. And there was not a lot of specialists either and so for me as ah as a young man. It was a wonderful way to learn all aspects of business and wear multiple hats and oftentimes in some of our investments I was in the c-suite taking you know preactive jobs rolling up my sleeves and getting into the business and so.

Alejandro Cremades: So the nba why why? I mean it sounds like you were already like really into the weeds you were doing good deals you were in it. So the Nba at what point you know came knocking and and and and why was that a good time to to kind of like put the pause on on the professional side and and.

Peter Majeranowski: I Learned a lot. So.

Peter Majeranowski: Yeah.

Alejandro Cremades: And and learn a little bit more.

Peter Majeranowski: Yeah, well I was really intrigued by a program at at Fuqua Duke University that was a globally focused and Mba and since I was doing a lot of global business in Eastern Europe but with often foreign partners. It just seemed like ah a great fit and the next the right next step.

Peter Majeranowski: And also just expand my my toolset and expand my network and because it was a globally focused and Mba tended to have ah a cohort of of older students so they were a little bit more advanced in their career and I still lean on that network all the time and so I’m very glad I did it for.

Alejandro Cremades: Now talking about network. You know one 1 person that you ended up getting an introduction via your family is the person that invented the polio box in and there was a conversation there that you had that changed everything for you.

Peter Majeranowski: Yeah I was having dinner at his name is Dr. Hilary Karosky and just outside Philadelphia and at that time he had a plant sciences foundation that was making vaccines and plants and he said you know we got. Kind of frustrated with how long it was taking the the medical world to get comfortable with that so we started looking at industrial applications and he developed a non-smoking tobacco plant that could be used for biofuels and he just had his patent. Granted he was starting to get some press and. And he he needed help on the business side. He wanted to commercialize it and that time it was right on the peels of the great recession I wasn’t doing much in Eastern Europe at all and and I needed something new to do and I love the challenge of building something and especially building something that I thought would be good for the planet. So.

Alejandro Cremades: So then what happened next.

Peter Majeranowski: So speaking of networks again I reached out to a few of my classmates from my business school class that had experience working in in Biotech and had a ph d or a good science background. And really only 1 person answered my email and that’s my cofounder Julian bobe and so we started talking with Hillary and and before we knew it Hillary said. Let’s start a company and and let’s do it.

Alejandro Cremades: So then why did you think that they were the right cofounders for this. Okay.

Peter Majeranowski: Ah, Julian had a ph d in chemical engineering. He worked in a biotech startup I think his employee number 4 in Japan all the way to ipo so he had that background hiary koovsky had. Scientific chops and the resources and the network and so we put those things together in one of the worst times possible to raise early stage hard tech capital. And and we were able to somehow find a way to put some capital together to to get the company off the ground. So.

Alejandro Cremades: Now for the people that are listening. You know to really get it. What is the business model. How do you guys make money.

Peter Majeranowski: Well back then we were going to be making sugars and oils that could go into the biofuel industry what we found out though was that as we were scaling a clean tech 1.0 reached its end. And we could see the end of the earth for our company and we really had to quickly find a new application. We tried a lot of different things and it was by chance that someone asked us to see if we could get anything of value from running a t-shirt through our process and sure enough we work. And so today we’re now rebranded and I joke that we’re not a startup but a restart and we’re called circ and that’s short for circular because we’re very embedded in a circular economy for fashion and for textiles and so our business model is a waste of value model. We take old end of views textiles. Um, the ones that nobody really has a use for mixed color polycotton blends which is over sixty percent of what’s produced today. We break it down in our process separate and purify them so that the polyester can be remade back into polyester and the cotton can be remade back into fiber and so we sell those fibers. Back into the very beginning of the supply chain so they can be made into new clothing.

Alejandro Cremades: So also you know to really because I mean doing all this type of stuff. Obviously it requires to raise some money is Capital Capital intensive and so how much capital have you guys raised to date.

Peter Majeranowski: Yeah, yeah, as a ah we’ve raised over 60,000,000 of at-risk capital and then we have probably another 10,000,000 on top of that from non diluted sources. So.

Alejandro Cremades: Okay, got it now now in this case I know that you have some crazy stories one that involved you being in the honeymoon you know so I know I mean this is a crazy story and and you know there’s nothing like like having a very supportive and loving you know partner. That really supports you you know on on on taking the leap of faith and and being on a entrepreneur because I mean people think that this is like being on the magazines and you know is glamorous, but but there’s none of that Stuff. You know it’s It’s a tough Journey. So I Guess how what what happened there on the on the honeymoon right.

Peter Majeranowski: That day and okay. Yeah, you know I have all the scars that I think a lot of entrepreneurs do and you’re right? It’s not all the gland that you see especially in the early days and our honeymoon was right around the transition from biofuels to textiles and we had we we were we were low in capital. Um, we had an investor that was ready to invest I had a board meeting a few days before the wedding and one of our observers basically spooked the investor and and we had no money we had maxed out the credit card I was the personal guarantee tour on that. And my wedding was July thirtieth that was also payroll. So I I ended up wiring the company a lot of money for me just so we could cover payroll and I didn’t want to tell my wife immediately because I didn’t want to ruin the wedding for her or for me and so I had to really compartmentalize. Fortunately I was able to loan the company some money. So I think it’s also important for entrepreneurs to to to save and be eyes wide open in terms of what it means to to start a company and so fast. Forward. You know I cut the.

Peter Majeranowski: The the honeymoon short. So I think three days and we’re floating in the waters of key west and I explained to my wife the situation that we know we’re really in the hole for the company and she had total faith in me and I think having a supportive spouse when you’re an entrepreneur is a superpower and. You know I think that that’s not emphasized enough when you you read the books but I think it’s something that everybody should think about long and hard before they start a company.

Alejandro Cremades: Ah, hundred percent and they obviously you know one thing that you mentioned they’re a board observer I mean typically the board observers are those that are able to attend meetings but they’re not able to vote or or any of that stuff. But you know people don’t know this but they have just as much influence because they can actually talk. And be part of the conversation. So what happened with that board observer. What? what? the hell did that bor server say or do to spook that investor that was coming in.

Peter Majeranowski: Yeah, you know I think ah from a psychological point of view I blocked out a La to be honest from what I remember there was something that the board observer had to sign or agree to or maybe just objected and it. And it it spooked the investor thinking that there could be some legal liability or something like that and so that that you know turned it off and that’s normally wouldn’t be that big a deal if it weren’t for the fact that we we had no runway and so that that’s what really turned on the.

Alejandro Cremades: Now. Fast forward to now I mean you’ve been able to make a killing I mean you guys are like writing this rocket ship. It’s tremendous What you guys are doing and you’ve been able to attract money from the likes of bill gates.

Peter Majeranowski: Pressure cooker.

Alejandro Cremades: Or a man zerorotega. You know be ah the vehicles that their companies and the vehicles that they use for this type of investments. How how have you guys been able to do that I mean we’re talking about some of the most powerful people on the planet getting behind this company.

Peter Majeranowski: Um, yeah, ah sometimes I have to pinch myself a lot. You know a lot of hard work I mean a lot a lot of hard work and for us as a company. We really had to do a little bit of a reset in terms of our culture and it was.

Peter Majeranowski: My C O O Connor who who said look you know? Ah, we have some toxicity here. We don’t talk about our values. We don’t we don’t articulate. What are our values. We don’t talk about our mission enough and we use the very little dollars we had to bring in some outside help and really. Reset our culture and reset the way we did business and I attribute that as really the turning point for our company. It’s it’s when we really started to come together as a team and I can’t explain it. There’s something intangible. But. We started knocking down all the milestones we needed in order to to convince investors and it wasn’t overnight. It was step by step 1 of our early investors was was patagonia tin shed ventures and that helped us a lot. And then we were able to scale the technology and and do what we said we were going to do and that helped us build credibility and those wins keep building wins and so that’s another important thing of our journey and something I say all the time to our team is that we have to just keep winning.

Alejandro Cremades: Now 1 thing that is very interesting here that that that you really recommend or get behind is being able to take every call and email sometimes you know some of those emails. You know that look too good to be true are actually. Very good and they are true. So so tell us about this.

Peter Majeranowski: But yeah I hope Rand’s not going to kill me but he sent us a note on Linkedin and he was from a new new outfit called 8090 and we didn’t know I mean his resumes Linkedin almost almost look too good to be true and. Unfortunately, there’s a lot of noise out there on Linkedin, especially for entrepreneurs and so I wasn’t sure if it was real or not but our our Cfo at the time who’s now our cbo loop said no I think this is real I’m going to pursue this and he did and I’m so glad he did because. 8090 they’ve been a great investors. They’ve allowed us the the runway and the bridge capital in order to get breakthrough energy ventures. That’s the fun bill gate started as our lead for our series b and without 8090 we probably would not have been able to do that and so yeah, take those calls you you mentioned. Dorotega started company into tax and that investment also kind of came from ah ah, an email that looked more like somebody just trying to understand the landscape of circularity in the fashion business but it led to an amazing partnership and so yes, take those calls take those emails.

Alejandro Cremades: Now now that we’re talking about people because obviously investors you know there are there are people and this is all about surrounding yourself by the right you know individuals. What about what are your thoughts on spending you know more and more you know on culture whether it’s resources time. Whatever that is more on culture.

Peter Majeranowski: You never know.

Peter Majeranowski: Whatever you think you need to spend in terms of time or money or resources you provide to exit because it all comes down to people it all comes down the team and when you’re venture backed and you’re still relatively small and you’re trying to disrupt entrenched players.

Alejandro Cremades: Why.

Peter Majeranowski: Every person has to be a heck? Yeah, um, and and I heard that from another now very successful entrepreneur but it’s absolutely true and culture helps you see somebody as a right fit. Some people are outstanding. Performers. But in the right environment in the right scenario and and it might not be right for you and your culture and so I think it’s it’s It’s very important to spend time on that. So.

Alejandro Cremades: And toxicity. How do you? How do you identify that? How do you know if someone in that culture that you’re trying to embrace and to protect so much. How do you know when someone is not a fit and how do you act quickly.

Peter Majeranowski: Yeah I think honestly in the early days I didn’t act quickly enough with that and and and you just know it when people stop being open and honest in their communication. When people stop taking ownership for the decisions they made good or Bad. We’re all Human. We’re all going to make mistakes. But when when that stops happening those things stop happening that. Those are good early warning signs that you have some toxicity and and the best thing to do is to just jump in the fire and address it immediately and.

Alejandro Cremades: Now for the people that are listening to really you know, get it to how how big is the company today anything that you can share in terms of number of employees or anything that you feel comfortable sharing. Okay.

Peter Majeranowski: Yeah we’re almost 50 people now and that’s been a pretty rapid growth for us. We didn’t close our series b ah less than a year ago and at that time we were maybe 14 people and so when you onboard that many people. It’s really important that it’s not you know an exercise where people show up and and nobody’s prepared to receive them and they don’t know where their desk is or a computer or have an email. You know we’ve we’ve spent a lot of time again investing in culture making sure that they they feel welcome. But that we bring them up to speed because the sooner we can get people onboarded and up to speed the the sooner they can help the company on its mission and.

Alejandro Cremades: And talking about the mission I mean I think that the wind you know it was definitely. You know, blowing behind your guys’ back because you know back then I don’t think that the consciousness around protecting the planet you know was so um, you know. Clear and and and and now you know with climate change and you know all of this stuff happening at the same time. How do you think that that has benefited you guys because I mean you got started with the company a long time ago so way before that consciousness was there.

Peter Majeranowski: Yeah, yeah, our mission is to protect the planet from the cost of clothing and I I think ah, you know unfortunately, we’ve just had a lot of climate disaster especially the last four or five years whether it’s hurricanes fires flooding. Um. You know when when I’m talking to the traditional venture capitalists out in Silicon Valley and they can’t let their kids outside to play because the air quality is too low from fires I think that starts to really resonate with people and and that combined with with other factors as well. Um Gen Z. doing a great job of of voting with their pocketbooks and I think big business is is noticing that and additionally we’re also seeing a lot of regulatory changes particularly in in europe in certain parts of the United States like California and so when you put all those things together. Investment community sees a real opportunity here I think too many times people think protecting the the planet is ah is a cost instead of looking at it as an economic opportunity and it is for sure a major major opportunity.

Alejandro Cremades: So as we’re talking about opportunities here and and where things are heading imagine you were to go to sleep tonight and you wake up in a world where the vision of Circ is fully realized what does that world look like.

Peter Majeranowski: You think.

Peter Majeranowski: Yeah I think it’s gonna look ah a lot different than today right? So today we think a lot about our clothing as something you know you buy it you you put it in your closet. But the reality is most of the stuff and it sits in our closet unused. And so we like to talk about new models where you know clothing is is first of all designed for circularity is designed to be reused the the cradle to cradle philosophy is there that. The brands have a relationship with you but it’s not like you just sell. It’s almost like you’re leasing the molecules and we just keep recirculating them so you’re wearing the same molecules for life and the way to do that in a very practical way is is to have recycling hubs all over the place using technology like search. Having a robust collection system linking this all together and I think digital has a huge place to play here in tracking this stuff connecting consumers with all these ah these collection points digitally. And then getting into facilities like r so can be recycled over and over again. So.

Alejandro Cremades: So and back then too I mean as we’re thinking about you know where things are heading. Obviously we can’t forget you know the past and and and some of the great things that you guys were able to do and and some of them that were very nerveracking as well because you guys did a Rebrand and.

Peter Majeranowski: So that.

Alejandro Cremades: Rebranding is not easy is just is super challenging I mean we’ve seen many companies literally and going bust because they didn’t You know they mismanaged that rebranding process. So How did you guys go about doing it and doing it effectively. Um, so that you know. You were able to to continue pushing.

Peter Majeranowski: First yeah, very important part at the point because the rebranding was just as much for us internally as it was externally. We didn’t look at it as just something for a website we wanted it to really reflect those our our core values and and speak to our team. And speak to future hires and so we use professionals. We we created an ah rfq for various marketing and branding firms. We made a short list. We spent a lot of time with them and and one stood out to us Baldwin Ann and Raleigh North Carolina and we just knew it was a good fit. And we joke that it felt like group therapy for about eight months where they really got to know our space. The company. The people that make up the company but also the industry and what the challenges the industry was facing. They used.

Peter Majeranowski: Surveying data among fashion executives as well as regular consumers to just understand where their mentality was so it was a pretty exhaustive process but I’m very happy with the way it turned out. Well worth it.

Alejandro Cremades: So so imagine you know we’ve been talking about the future and and now we were talking about some of the things that happened in the past. But now let’s talk about the past and doing it with a lens of reflection. Let’s say I was to put you into a time machine and I’m able to bring you back in time.

Peter Majeranowski: Opens.

Alejandro Cremades: I’m bringing you back in time to that moment where all of a sudden you are doing your and Mba and thinking about maybe doing something of your own and let’s say you’re able to sit down that younger Peter and be able to give that younger Peter one piece of advice. Before launching a business. What would that be and why given what you know now.

Peter Majeranowski: And Wow No One’s ever asked me that before and that’s a tough question. Um, you know I think as starting with with culture I was maybe too practical and jumping into just trying to start solving problems and. You know as you know in the beginning. There’s just a ton of problems and you get into problem solving mode and and you start firefighting and when you’re Firefighting. You’re not being Thoughtful. You’re not reflecting. You’re in the business not on the business and so I think that would be the advice I would give is to be really thoughtful. And meaningful about the culture you’re building and the values because after you have that set and in place and well-communicated everything else starts to fall into into line.

Alejandro Cremades: So I guess just to double click on that what does culture and values. What do they look like at cerc today.

Peter Majeranowski: Yeah, so you know our mission is to protect the planet from the cost of Clothing. We like to say that we we’re only solving big Problems. We have sharp heads and soft parts. That’s a very important one Because. Ah, we we we want to ensure that we’re very thoughtful about what we’re doing both up here in your head but also in here in your heart. Um, and and so that’s that’s that’s a super super big one and we we don’t want to do any Harm. We.

Peter Majeranowski: Value our environment. We value our people we value our partners. Um, we we want to make sure that that all our partners feel that and it’s really rewarding for me when I talk to partners and partners is such a broad word but that could mean. Our our legal team. Our marketing team. It can mean some of the brands we work with some of the engineering vendors. We have very warm relationships with them and I think when you when you do that? What happens is they become your your allies and they they start going above and beyond to help you and that’s really. Key for entrepreneurs and where you really don’t always have all the resources you need and you have to stretch things and make 1 plus one equal 5.

Alejandro Cremades: I love that so Peter for the people that are listening that will love to reach out and say hi. What is the best way for them to do so.

Peter Majeranowski: You can find us at wwwww.circdot earth we’re also on Linkedin Instagram and Facebook and those those are the best ways to find us. So.

Alejandro Cremades: Amazing. Well hey Peter thank you so much for being on the deal maker show today. It has been an honor to have you with us.

Peter Majeranowski: Thank you! It’s been an honor to be here. Thank you.

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