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Check out this one-page business plan template.
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The One Page Business Plan
The Ultimate Guide To Pitch Decks
There are good reasons to generate a fully comprehensive and detailed business plan. These voluminous traditional business plans force you to think through many questions and factors you may otherwise overlook. They give you structure and make sure you are doing your due diligence and math on the fine details. It ensures you’ve really designed a viable business and profitable model, and the roadmap to get there.
However, there are a couple of downsides to plans of that length. The most dangerous is new entrepreneurs getting lost in months or years of planning. It can mean throwing away the timing and advantage you had. It often becomes an excuse never to actually do anything. For some, it can be expensive as well. Time and money that could be used actually creating, executing, and doing the business.
As seasoned investors and repeat entrepreneurs know, things change fast. Especially for early-stage startups. Your whole plan can change in a couple of days. Many things invariably will. All that planning for many months can be changed in an instant.
Of course, most financiers and others simply don’t have the time to read all those pages either. It’s good to know that you did the work and really worked to understand all of the dynamics of your industry and business, but if even you never look at it again, then it may have little tangible value.
Many entrepreneurs and companies have proven that you don’t need a huge business plan to be successful. Airbnb is famous for rising on a simple pitch based on a one-page business template. A startup that has close to $3B in annual revenues and has raised billions of dollars from the most notable investors.
A one-page business plan template helps you focus on what is most important, keeps it simple, allows for flexibility, and is actionable. It is easy for others, including potential investors to digest and act on as well.
Even if you create a full plan, 99 times out of 100 you will only be referring to and sharing something based out of a one-page business plan template.
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It can be used for a variety of licensing and leasing needs, loan applications, to accompany your pitch deck when fundraising, and more. Investors typically are more used to pitch decks. Especially if they are sophisticated startup investors.
When you are fundraising keep in mind that storytelling is everything. In this regard for a winning pitch deck to help you here, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
One Page Business Plan Template
Here’s what to include in your one-page business plan template. This is typically created in a Word or Google Drive file and shared in the cloud or as an attachment via email.
Lead in with your company name. You may also want to include your logo and website URL here. Don’t forget your contact information. You want those who are convinced to easily be able to connect with you.
It’s also worth including your tagline or slogan and the date or version of this plan to help differentiate as you progress and iterate.
Enter a one-line mission statement. The fewer the words the better. What is it that you are trying to do with this company?
Enter 1-2 sentences on what the future looks like when your company vision is fully realized.
Experienced startup founders and investors have realized that success really stems from the core values of the company. This is the foundation for everything else. The values will guide all other decisions and moves. Get these right and use them, and the rest will take care of itself as things evolve.
Add just a few bullet points on your core values. Make them authentic.
Long Term Goals
What does it look like when your mission statement is fully realized? What metrics are you targeting? Share them in bullet point format. Perhaps how many units and customers you’ll have, the funding you’ve amassed, and your brand position.
How will you get to your long term goals? List 3-5 strategies you’ll use to get there.
Short Term Plans
What 1-5 immediate tasks are you focused on? It may be a fundraising round, prototype, customer or revenue metric, regulatory approvals, or hires to make. Keep it very simple in bullet points. This section shows investors where their money will be spent and how they can help. It gives your team direction and focused on what they should be doing and achieving right now.
Hopefully, this one-page business plan template was able to provide some perspective as you are looking to polish your pitch. You may be interested as well in the video below where I cover in detail how to write a business plan.