Oli Cavanagh On Building A P2P Finance Marketplace And Now Patenting A New Way to Tip For Service Providers

Entrepreneurs like Oli Cavanagh seize opportunities to innovate and solve real-world problems in a world where technology constantly evolves. From his humble beginnings in Ireland, Oli’s journey has been marked by a series of ventures, each offering valuable lessons and insights into the world of startups and business.

In an exclusive interview, Oli Cavanagh shares the highlights of his entrepreneurial odyssey and his latest endeavor, Strikepay, which is poised to revolutionize the way we tip service providers. Strikepay has attracted funding from top-tier investors like Enterprise Ireland, Halo Business Angel Network, and Jay Simons.

In this episode, you will learn:

• Success often hinges on timing. Identifying market trends and technological advancements can dictate the success or failure of a venture.
• Successful businesses solve tangible problems. Entrepreneurs can carve out a niche and establish a strong foothold by addressing pressing market needs efficiently.
• Failure is not the end but a stepping stone to success. Learning from setbacks and adapting strategies are crucial for long-term growth.
• Demonstrating the viability of an idea through a proof of concept can instill investor confidence and pave the way for sustainable growth.
• Embracing innovation is vital to staying ahead in a dynamic marketplace. Continuously seeking new opportunities and adapting to changing consumer behaviors is essential for long-term success.
• Aim to make a meaningful impact with your ventures, like Strikepay’s revolutionizing of tipping practices.
• Despite challenges, maintain resilience and determination to pursue your vision relentlessly.

 

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About Oli Cavanagh:

Oli Cavanagh is currently a Making Cashless Payments Work for Everyone at Fintech, bringing experience from previous roles at Flender.

Oli Cavanagh holds a 1989 – 1993 Bachelor of Science in Computer Science at the University of Brighton. With a robust skill set that includes Management, Leadership, New Business Development, Marketing, Commercialization, and more,

Oli Cavanagh contributes valuable insights to the industry.

Connect with Oli Cavanagh:

• LinkedIn
• Crunchbase
• RocketReach
• F6S

Read the Full Transcription of the Interview:

Alejandro Cremades: Alrighty hello everyone and welcome to the dealmakerr show. So do we have ah actually a founder that has done it so many times. Oh my god that they I kind of like lost track but the incredible lessons learned along the way we’re gonna be talking about. You know what he got from timing you know with one of his startups. Also. Ah, fixing problems you know and really focusing as part of that you know the solution ah that you know when you’re bringing to market something where you’ve seen a really meaningful problem that makes sense to tackle also ah what they’re doing now as well. You know they’re looking at buying a competitors or some of the things that they that they’re looking for when it comes to m and a. And the buy you know which a lot of companies are using to be able to grow inorganically and then also what what he got you know from his first rodeo I mean he sold his company for 50000000 and then there were a bunch of events that unfolded after that you know which we’re going to go into detail but a lot of really good insights. And very much so an inspiring story that we have in front of us so without further ado. Let’s welcome our guests today Oli kavana welcome to the show. Thanks.

Oli Cavanagh: Thanks Aderhanu Great to be here. Thank you.

Alejandro Cremades: So urgently born in Ireland but raised in Malaysia you know, quite an exotic you know way of growing up. You also walk through memory lane Oli how was life growing up.

Oli Cavanagh: Good but actually was the other way around was born in Malaysia and raised in Ireland and so the Malaysia was a british colony and there was a transition period when they got gall independence and so the the ukcenter it all sorts of. Doctors nurses teachers and stuff as part of that transitions. My parents were there while I was born but I came home very early to Ireland when I was two and a half I think it wasn’t being mostly an island and since and apart from a few trips that I got from from acquisitions where I kind of got to travel to other companies for. Working for tech companies.

Alejandro Cremades: And know is it your your parents there were medical professionals. Ah you know one 1 thing that is interesting is rather than going into that healthcare you know type path you decided to study computer science. How so.

Oli Cavanagh: Yeah, well actually I’d say my parents certainly my dad kind of tough me out of going into medicine. Um, it changed so much during his lifetime. It became a very very stressful and more of a bureaucratic position than than what he really wanted to do which was healthy people and. So he kind of kind of turned me off the idea and I got interested in tech pretty early from my first computer which was a sinclair z x eighty one in the 80 s I don’t know if you have you ever heard of that it was in in this part of the world. The Uk and Ireland it was the ah the first. Home computer that people could realistically buy and um.

Alejandro Cremades: I mean it’s it’s it’s it’s it’s really incredible because obviously you know for you, you know it was ultimately what they needed to happen. You know for you to become ultimately an entrepreneur in the late 90 s but before you actually went at it and and did so you had to. Take a look at the at how they corporate you know the labor world. You know, look like and that’s when you actually started there in San Diego at a company that that ended up getting acquired by Hb. So. What was that experience like you know going through an acquisition like that and then for you to say you know what I’m going to go at it I’m going to start my own company.

Oli Cavanagh: Yeah, well actually the way that happened was so I was with a startup in London and we did phenomenally well during the y two k era we were doing it asset discovery which turned out to be extremely valuable for for for big banks when they’re trying to figure out whether they’re they’re they. Thousands of pcs we’re going to die on ytk. So we got acquired by a company in San Diego called Peregrine systems and what they did was they were only interested in the software. So and they basically dropped the whole service aside of the business which was you know, probably more than 50% of the business. And so I anyway I work for for them and mean and I was in the us and meanwhile ah my my cofounder in in that company was based in London and and most of the clients in Europe were so were saying hey what happened to services division we we really need the services division so we could see. You know, quite a few million dollars worth of business there that was just no one was picking up because Peregrin what weren’t interested so we started and and a company basically initially picking up all that services business hit the ground running with ah a lot of clients who’d ah who hadn’t. Ah, need. They’d lost actually their their services partner and that helped us acquired an encryption tech company and then fast forward a a company that was lining up for Ipo and acquired us then in 2000.

Oli Cavanagh: Ah, 4001 and ah so we wish was an almost entirely a paper acquisition but the lesson number 1 and you know try get get you know, try and get cash if you can. But so anyway we had a lot of with a lot of belief in this company and. What happened was and it was a $50000000 acquisition on on paper very small amount of cash and the ipo date was you know Ah yeah I think it was end 2001 or early 2002 in between Nine Eleven happened the world absolutely changed and it scboard.

Oli Cavanagh: Scupper the whole do and so that was yeah that was big less and number one it.

Alejandro Cremades: I Mean talking about the the risking you know deal. But I’m sure that that also gave you access into the full cycle of a business. You know what kind of visibility did that give you to into into that.

Oli Cavanagh: Yeah, oh no, it was it really was because prior to that I hadn’t I didn’t have any of that kind of visibility off of the yeah the um, the workings of m and a and of you know the kind of Dd that would be involved and our deal would be structured. Any kind of acquisition deal will be structured in terms of you know cash equity ipos. Ah so I learned a lot during that process stuff that went on to become quite valuable in later similar situations.

Alejandro Cremades: So Then after this, you know, ah once an entrepreneur entrepreneur. Always an entrepreneur entrepreneur So in your case that was all data Systems. So What were you guys doing at all data systems you know and and what was that the. That sequence of events that needed to happen to for for for you guys to get a deal done with Auto finder.

Oli Cavanagh: Well, so then yeah, so I moved back then to Europe and and I was ah I now had the ah I had the desire to to to be a founder again after that experience and I so I was I was actually looking for ideas and i. Ah, so in in Dublin so I kind of met with kind of tech founders in the in the the Dublin area and Dublin at that point it started becoming really hot in the tech space because all the big tech companies were um and were moving here for their european head offices. For a mixture reasons one is labor. Another is you know tax benefits and that so some of the big companies and leading the way at the time were paypal and people have that made Dublin the european head office since then of course it’s crazy. They’re all here you know Google Mad ah um like pretty much everyone. Who’s moved to Europe has made their base out of here. So. It’s great actually for the for the job pool. But so when I was looking for something I was actually particularly personally interested in cars and then I had seen um at at the time saas type models were were coming in and I had seen that and.

Oli Cavanagh: Ah, ah, there were a lot of different businesses whether it was insurance companies trying to sell car insurance. Um, you know publishing companies trying to sell you know marketing on vehicles and things of that insurance. Um insurance companies and car finance companies and the motoring websites. We’re all trying to do the same thing which was pay a team of people to maintain a database of all the latest cars. So every single car in the market and the the price of it. The options that are available the price of those options images for internal and external and it was overlapped every single one of these you know. All insurance companies had their own teams doing their research. You know the banks had their own teams doing it anyone who’s selling finance and and and also the motoring websites were all paying their own and I thought that didn’t make any sense at all. Um, why don’t I create a team and actually white label it as a saas model to all of these businesses. And so that’s we did. That’s what we did. We built the best and live database or a Saas feed and of everything automotive and went to went to the Banks insurance companies the motoring websites and they all said oh my God Thank you? This is the answer to our prayers. So They all paid a monthly fee and they let all the people go. Um, who they’d been paying to to to create the same database and maintain the same and then we ah we got pretty much the Monopoly in the country we had everyone every B Two B player who would take this information on board.

Oli Cavanagh: And then the next phase was okay, what do we do? we expand into Uk europe and other country countries and so whilst I was looking to do that at the main motoring website. Um autofinder came along and said we’d like to buy our company and it was a. Very easy decision because it was right at the point where I about to take a huge risk and raise a lot of money and go out into new territories where we had no presence no brand awareness nothing and start again and so was it quite an easy decision. At that point you to say? Yeah, okay, we’re happy to sell to you so I to find your protest then. Which then became part of was that it was acquired by independent news media. 1 of the biggest publishing groups here who since have been acquired by medias which is one of the biggest publishing groups in Europe.

Alejandro Cremades: So then so then obviously this is the second transaction that you do you know when it comes to a man a 2 I mean what? what have you learned when it comes to timing you know, knowing when it’s time to um to close the chapter.

Oli Cavanagh: And well in that case it was incredibly good timing. They made the approach as I was at an inflection point. What do I do I basically got the monopoly here I need to go to to take a big risk so timing. There was great but rewind the timing off the idea was great because. And that kind of white label you know software as a service feed this was in 2002 you know was kind of early days of that kind of thing today would be the automatic thing to do you know if I was working for a car insurance company and we needed that information we wouldn’t we. We would absolutely could just do our research. Okay, who’s. Who’s providing this who can we actually you know buy this information from rather than set up our own team so that was this was good timing that I’d come back from California where which is which is in some ways probably a little bit more advanced and I’d seen those kind of models so that was this was a little bit of luck in that. And then the other the learning experience out of that was in that exit and you can probably guess the percentage that was paper and in the transaction and it was 0.

Alejandro Cremades: So then so then for the next one you know around you know with Pleba it sounds like the timing you know was off you know because obviously the iphone you know would have fixed all the problems you know for you guys. But in this case, it sounds like you run out of Oxygen you run out of runway.

Oli Cavanagh: I.

Alejandro Cremades: And eventually you know things didn’t unfold the way that you’d have hope for for So what happened with Playvo were you guys doing there and and what happened there with the runway to yeah.

Oli Cavanagh: Yeah, now Plebus is is you know I love this story and it’s my biggest learning experience probably and we were way ahead of our time. Well I say way like 2 3 years and ahead of our time and we created the world’s first mobile booking. Platform and and know we really looked everywhere and we didn’t see anyone who was doing this and but brain in mind this was before the iphone so to get on the internet on your phone. A lot of people didn’t even know how to do it you know it was a Wap portal. How do you even get into it but I decided we decided myself and Frank Freeel actually and that people are going to start booking things on the phone they’re going to. They’re going to break a taxi. They’re going to pick a restaurant. They’re going to you know pick a massage. They’re going to make a haircut they’re going to be whatever and and we decided that you know before anyone was ah facilitating that. So we built a wa portal and we basically took feeds from you know some of the biggest um, booking platforms. So we went to the biggest hospital booking platform in the world hospitals.com and 100% of their hostile bookings were through desktop they didn’t they they didn’t have a mobile interface. And and we said to them and you know we think people you know some guy sitting in an elephant you know in India and hasn’t booked a hustle that night is going to use his phone and he’s going to boom book is hostile you know and that’s how easy it’s going to be and they didn’t believe us. But they said hey go ahead here’s an Xml feed.

Oli Cavanagh: And then you know so within you know a few days the first ever mobile hostile booking was made and it was through our platform pleba and and pleaba p l iba stood stood for please. Let it be available which she thought was kind of catchy and and then we did. There was first hotel booking then we did the world’s first restaurant booking or maybe not the worst first restaurant booking open table I think with launching around but the same time and ah, but the world’s first taxi booking and this was obviously before uber and all the big guys. So all of those um and we did and then it was. So we 52000 different services you could book. Um, which is one of the lessons learned from this um do one thing and do it well don’t try to do many many many different things. Um, but we couldn’t get people to use it because the ended up so as this is before 3 g. Was but whatever two g if even and it was expensive because data fee costs were huge then and it was really really slow and ah and and people didn’t know how to find the internet on and a lot of their phones. So we basically you know we we we were selffunding that where we were. Ran out of funding and we just thought um you know we we do think it’s a great idea, but it’s just ahead of its time and then the following year. The iphone came out of fixed all those problems and at the timing literally if we were ten months later um we would have had the first.

Oli Cavanagh: You know first apps on the app store doing things that are now like the biggest apps in the world. So timing is one lesson and another one is ah do 1 thing 1 thing and do really really really well. Don’t try to do and ah too many things.

Alejandro Cremades: So start.

Oli Cavanagh: Um, and then there’s another lesson in there as well actually ahandra which is we didn’t quit our day. Jobs. Yeah, we um and which is kind of a sign on hindsight that but we you know we made. We didn’t hundred percent believe you know that because we had those 3 obstacles. It’s going to be a real barrier to get people to use this. and and I think you know the fact that we didn’t quit our day. Jobs is kind of indicative of that we didn’t maybe 100 % believe the market was ready for this idea. Um, and and so since then you know one of the things that I really tell you know, well myself and entrepreneurs or whatever people like if you’re not going to quit your day job. You know, just don’t do it I’m not going to invest in you I’m not going to you know, recommend anything else because you you clearly don’t believe it in enough you’ve got to go full on hundred you know, hundred percent at whatever this project is that you believe in.

Alejandro Cremades: So then the next stop the next stop here. You know why say fliner now Obviously before flyer you do a few stints you know on the cell side of things we large your players but how about say flyner come about.

Oli Cavanagh: So I was doing and a lot of lending to businesses through and a platform a really good platform called link finance which is a peer-to-peer finance marketplace for business funding. And they were disrupting like very successfully disrupting traditional banking and because you could you know? let’s say a really good business who gets a huge order and I’ll give you a good example like a real-w world example that that we did a a manufacturer of food. Got a huge order from for Aldi. To to go in all their stores and all these stores so they had to really ramp up production and so they had to very very quickly. Um, you know so as not to lose this this this deal this order. They you know they had to hire a lot of people and your equipment and stuff like that and they needed like an instant 150 grand loan and which doesn’t sign it very much but it was part of a bigger than the facility that they were looking for but the initial one hundred and fifty grand and you know they went to the traditional banks and they said look here’s the order. This is what we need instantly. We need to ramp up quickly and all the banks said. Yeah no problem. But’ll give it give you the money you’re approved. And they said great. Can we have it and they said well well yeah yeah, I mean it’s got to go through the the steps and when am we going to get it. Well don’t know I mean could be. We don’t know. Could we we can’t give you your time could be eight weeks could be ten weeks and they said that’s crazy but you so they came to they they came to us preapproved.

Oli Cavanagh: And and we could see that and we were like a course are approved so we get in the facility within you know, 24 hours because we were able to disrupt them so and so that’s what link finance were doing those kind of deals really really instant like very very safe. In fact, much better and default rate than the traditional banks so they were I was doing a lot of that kind of landing. Ah, just with my my own money through them and earning you know 10 11 % return like really nice returns and they no competitors. So the the idea for flander was to compete with them and um and not to take the client base but just because the market was big enough the enough room for 2 so we went out and and we did that and we just as we we we created a single end-to-end platform where we were able to do what you know the biggest banks the traditional banks what it took them ten weeks to do. We were able to do in tenors. Ah.

Alejandro Cremades: So obviously you know sounds like flinder was going. You know nicely. You know you guys say the company raised there about five million bucks why why Why did you thought it would make sense. You know for you to to turn page and get going with strike pay.

Oli Cavanagh: And well strike may come came about because of a dramatic change in that. So like the best problems are are ones that you that you have yourself and that you want to that you think wow no one else is fixing this and so I saw um. I saw an opportunity when the world stopped carrying cash because I like during the first lockdowns. It’s four years ago ah you know this month I ah noticed that on a whole bunch of occasions I wanted to tip or pay someone and couldn’t.

Oli Cavanagh: And and so at the end of the first lockdown we got out of town myself. My wife and the kids and we went down. You know to the other side of the country just to get out of the city because we cabin fever and we were staying in a beautiful hotel 2 wo-story hotel. No elevator, no left and um I saw the concierge who was like a really nice. Dressed young guy with I can suit on and the lapel pin here and everything came over to get go for our bags and I said no no, no’s okay, it’s It’s okay, I’ll carry the bags carry the bags and my wife did the exactly the same same time said No no, no, please don’t for the same reason we both realize we don’t carry cash anymore. So We can’t tip the guy right. And we hadn’t talked about it at all. But we both instantly instinctively had the same reaction anyway, he insisted on carrying our bags up and whatever 4 flights of stairs and um, ah I said look I’m really really sorry I’m no cash I can’t tip in when he said. No one tips anymore I said no really yeah.

Alejandro Cremades: So then so then so then obviously you know that that thing gave birth to to the company to strike pay I Guess for the people that are listening to get it. What ended up being the business model of strike pay. How do you guys make money.

Oli Cavanagh: But yeah, but what we do is and so there’s a transaction and actually the way that transaction is triggered I’ll give you an example la concierge he had a lapel pin. There’s a reason I mentioned that is because. I was thinking about it that night and I I sat down and I listed 12 occasions where I wanted to either tip someone or pay them and and couldn’t and I just thought you see that lapel pin if it was something that I could just you could tap your phone on and it would tip him whatever five bucks or something ah that that was the kind of the dream that I had. And and and and I asked him the next day I said you know if if if I could tap that and would tip you five bucks and would you would you like that and he said god that’d be amazing. Of course I would love that and and so so I started then thinking how would there’s nothing in the world where that you can do that. There’s no personal portable payment terminal. Um, you know and every kind of concierge and bartender and server in the world isn’t going to go out and buy their own square terminal for instance and and and anyway it’s too big and clunky. So um, anyway I started thinking of ways of creating something small enough that you could just tap to tip. And and they’re small enough and low cost that and we could we could sell it for low costt. But also we would would survive on the transaction fees and that’s the model so we and so we we we have devices that we give you know thousands of employees of thousands of businesses where um, they can either.

Oli Cavanagh: Carry a physical thing which is so small and and it’s like the size of aellaane and people tap it to tip them or in in many cases. It’s just a qr code so we created you know scan to tip and that’s very successful and and that’s very scalable and we don’t have charge for that at all. So we’re actually able to give a free product so you can create your. Instant activation purer code. Um, so I can give you your own essential tipping terminal with our payment terminal that’ll be working within 30 seconds um ah so the world’s only instant activation and payment terminal and in that sense and that’s what our patent protection is around actually. That instance activation and so where we where we survived then is in a monthly saas fee to each active user who’s actively getting payments or tips plus a transaction fee and we’re doing pretty well I mean the transaction fee we’re making typically 6% you know, which for a payment company is insanely high. You know. Um, most famous companies be very lucky to make one percent so and the reason we’re doing. We’re able to make so much on is because people aren’t really price sensitive when it comes to this kind of transaction and also in you know, 95% of the time the person who’s actually making the payment is covering the fees. Which keeps it you know nearly free for the actual user for the for the employee let’s say in in ah and a salon or a hotel or you know wherever it is and the the guest or the customer is covering those transaction fees.

Oli Cavanagh: Um, either way if they don’t they can opt out of covering them and if they don’t either way we we still get the fees So that’s our business model.

Alejandro Cremades: So Now when we’re thinking about the ah vision here. You know imagine if you were because obviously you’ve raised a a little bit of Money. So I Guess the um you’ve raised a couple of million here for the company but always E vision is everything now and and and that’s what investors are betting on customers. You know your employees do. So if you were to go to sleep tonight and you wake up in a world where the vision of the company is fully realized what does that world look like division. So if the vision is fully realized and you wake up one day where that’s already there. What does that look like.

Oli Cavanagh: Where they what of companies fully it fully realize on the vision. Oh yeah, the vision is you know everyone? Yeah well what we’ve done I mean if we lean on or play to our strengths which is you know that that. That area that we the patent protection on is we we literally can give everyone and actually our target of an audience you know, initially 60000000 people in the you know Uk and the Usa who rely on tips and but all of those 60000000 people we can give them their own. Tipping terminal personal tipping terminal and we can have them all set up instantly so where I wake up is all of those 60000000 people. Um and are um are typical through strike pain I we can do that.

Alejandro Cremades: So then so then also you know as you’re thinking about.

Oli Cavanagh: But I just want to say aller Andrew we can do that at no cost. No setup cost for them and no cost to us either and because that’s scalable and solution that we have we could onboard the 60000000 people you know with at a very very low cost and so we we. Don’t believe there’s anyone else in the world who could do that.

Alejandro Cremades: So obviously you’ve now been creating company. It seems the late 90 s holy. So if I was to put you you know into um time machine and bring you back to the late 90 s and then right before you were making the switch you know from peregrine systems to start your first company. You know if you were to be able to go there and give that younger early one piece of a device for launching a business. What would that be and why given what you know now.

Oli Cavanagh: Okay, yeah, that’s interesting I I would do a couple of things 1 is you know I’m able to do it narrow which is nicer when I I actually would have been able to do it then actually, but it is to um. Build your proof of concept and have it revenue generating before going out to raise funds and because for the first few companies that that I on that path that I founded we did the opposite. We basically went I raising money on a brochure and and. And I think if you can self-fund it to proof of concept that actually is works as product market fits and is revenue generating then there’s lots and lots of benefits from that. It’s much easier to raise money you get better valuations. You get less dilution. You also have more belief in it. You know that you’re actually seeing it working. You’re truly truly passionate and to believe in it. And that’s what myself and my co-founder and strike pay charles did so we self-funded strike pay that initial product which actually looked very like that concierge tap to tip thing that I said yeah and so we we built that? um. File global patent protection on it and on day one we gave it to 200 delivery drivers for it’s kind of like a doordash type company but it’s it’s called just eat I don’t know if you’ve heard of them but there they yeah we give it to them say here guys try that and.

Oli Cavanagh: We get. We basically gave them a bucket of 200 of the these things here that I’m carrying my hand which you know your audience can’t hear but it’s a small like a really small and ah keep up where you can tap it and it it gives a tip to whoever the person is we we be basically given the box said give that to your guys. We don’t need to know who they are. And what they did was the drivers then when they started their shift were told hey if you want to get digital tips and because people don’t care cash and or take one of those guys tap it and activate it and so that’s what they did. The drivers took 1 each tapped it activated and then when they went to their first delivery. The customers said the same as. Had all been insane for the last few months which is so sorry I don’t have any cash and they said that’s fine. You can tap that and overnight we double their incomes. Yeah and then only then did we go out and raise money. Yeah, so.

Alejandro Cremades: Wow.

Alejandro Cremades: I Mean that traction you know and that leverage always helps when when you’re raising money only that’s for sure. So I guess for the people that are listening that will love to reach out and say hi. What is the best way for them to do so right.

Oli Cavanagh: Well, they can email me Oli@strikepetcoorjustgoontoourweb if you just Google strike pay. It’s all 1 word. Str I k e p a y yeah you you’ll find us at strikepay.co. Um, you get us an Instagram at strike payy and Instagram’s quite popular for us because we’ve a lot of. Lot of users in the hair and beauty space. So we’d be the leader in hair salon tipping beauty salon tipping and that so and and that’s where you find that that audience is on Instagram and that so yeah, they can they can. We’re pretty easy to find just tip digital tipping strike pay.

Alejandro Cremades: Namation.

Oli Cavanagh: And we come up top. We’re the we’re the leader in this side of the pond and aim to be leader in the us as well soon we’re starting a trial in 10 states with 1 client who’s in thousands of locations and so we’re reckon pretty soon. We’ll be in thousands of locations across the Us.

Alejandro Cremades: Amazing! Well hey only thank you so much for being on the show today. It has been an honor to have you with us.

Oli Cavanagh: It’s been my honor. Thank you so much Ada Andra great talking to you.

*****

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