Where do you start with writing your pitch deck? Here are a bunch of ideas on how to write a pitch deck.
Getting the pitch deck right makes all the difference between getting your startup funded or not. In fact, your deck is likely to make or break your opportunity to get the traction you need with your venture and to make it a reality.
It is easy to get it wrong when it comes to creating a pitch deck. Most do. This is why so few get funded, investors turn down more than 99% of the pitches they get and the vast majority of startup businesses fail fast.
Check out these ideas on how to write a pitch deck and ensure you nail this critical and foundational part of the journey.
Research Other Successful Decks & Raises
Do you want to raise money and big money like you’ve been inspired to do by other startup success stories in the headlines? Then dig into how they did it.
Check out podcasts on how they went about raising, and how they selected their investors? Check which investors funded them, and how they honed and perfected their pitches.
Be sure to check out the early pitch decks of some of those now-famous unicorn startups that have really made it. What do they have in common? Styles may have changed a little since then, but you should still find some similar threads.
Tell A Story
Think about your pitch deck as telling a story. It’s like a storyboard for a movie. You have an opening title screen or the box cover, the big idea, and a crisis to solve, the challenge of solving it, the plot, the heroes of the story, and ending credits.
The more relatable and enthralling your story the better. Make sure you show your investor audience how they can play a starring role in this hit too.
Think of your slides as chapters of the book or the next installment of the series. You can use them to tell stories they can get excited and emotional about. And put them on the edge of their seat, eager for the next episode.
Use them as starting points for ideas on how to write a pitch deck.
Use A Professional Copywriter
If you are having a hard time finding your best story, finding your unique angle, or just putting it altogether consider getting a professional copywriter. It’s the best teams that get funding. Not just in terms of your founding team, technical, industry, and operational expertise.
It is having the best in every area. You can bet your most successful startup competitors are enrolling the help of the best pros they can find in this space, including graphic designers and writers.
The great thing is that even if you are operating on a lean budget and are bootstrapping through your upcoming round of funding, you can find experts in these fields on a freelance and on-demand basis.
Use them for the few hours you need now, and then bring them back in for your next round of funding as needed.
Follow The Money
The financials are becoming even more important for startup investors. After all, while you may value the mission and impact above all else, this is a business and financial transaction and decision for them. Their business is lending and investing money for profit.
From a financial perspective, the stages of this are revenues and cash flow, growth of capital, the return of investment, and the multiple of return on investment, of course as well as how much is to be invested.
Use A Proven Pitch Deck Template
Save all the guesswork, skip the common pitfalls and blunders, and dramatically shorten your learning curve and time involved by finding a proven pitch deck template.
Find a good one, from a reputable source and fill in the blanks to speed you on your way to the funding you need. Use the source for ideas on how to write a pitch deck.
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