How to write the perfect email to investors as an entrepreneur?
The art of emailing investors is one of the most important skills to master as a startup entrepreneur.
That’s not changing any time soon either. It will literally make or break your startup venture.
At a minimum, performing poorly here will make everything far harder, longer, and more expensive.
Doing well here can bring incredible amounts of funding, from your favorite investors, and accelerate your business to greater heights than you thought possible while powering through any challenges along the way.
So, how do you write and send the perfect emails to investors?
Why Email For Communicating With Startup Investors?
Investors Prefer Email
Email is still the number one method of communicating for business leaders and investors in startups. They just prefer it.
Sure, there is WhatsApp, Twitter, voice calls, Google Meet, and in person, but this group is still email power users.
It is the best way to get through to them, engage with them, and work with them.
These connections are hard enough to make and maintain already. The last thing you want to do is to make it more complicated or to decrease your odds of success.
Save your innovation for your actual product and business model.
Email is the way to reach and communicate with investors, period. And that’s the reason why you should know how to write the perfect email to investors.
Prospecting For Funding
One of the top reasons to write emails to investors is for fundraising.
This process can range from making more casual connections far ahead of your needs, to asking for advice along the way, preparing them for your next fundraising round, sending your pitch deck and due diligence items, to negotiating and all of the follow up that you need to do between that first touch through to closing and putting the money in the bank.
In most cases, this is going to be a multi-step campaign with multiple series of email sequences based on the stage of the relationship.
Sending Investor Updates
Email is the ideal way to send investor updates.
See How I Can Help You With Your Fundraising Efforts
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