Learning how to use body language with investors is one of the key skills every startup owner must learn.
Body language has remained an essential aspect of communication from the prehistoric period.
The role of non-verbal cues has grown more prominent in everyday communication including its role in the boardroom and pitching investors.
New York Times analysis found that body language impacted 60 to 80 percent of the initial opinion in business encounters.
Studies by Mehrabian concluded that the impact of body language on the overall message was up to 55%. Also the tone and verbal message only account for 38% and 7% of the communication.
Therefore, it is imperative to gauge the weight of body language on converting leads to clients. And getting new investors on board for new and ongoing business projects.
Businesses have to learn to adapt and use body language effectively to get more investment capital in the business.
How do they go about it?
The Importance of Body Language
Body language is all spontaneous non-verbal expressions. It is also about posture, gestures, mannerisms, movements, and physical behavior that accompany words and vocal sounds.
Negative body language can signal that the speaker is not honest, confident, or unsure of the idea they are trying to pitch to investors.
Your pitch is supposed to get investors on board with your ideas. And body language is likely to play a significant role as much as your idea.
Allow Investors to Feel Your Passion
Pitching is an emotional job, and you have to sell to your investors the idea that you are into something important that you need them to support.
Most venture capitalists are analytic types who will sniff out passion or the lack of it from afar.
Most of those investors validate a decision with their hearts or guts before turning to the logical side of the pitch, so you have to really wow them with your body language.
Your body language is key to securing an emotional connection with your investors.
You have to find a perfect balance of emoting and stating your facts and figures to allow you to display a natural enthusiasm for your company through physical energy and gestures.
Your aim is to let your body sell consistency with your message. After all, the investors are entrusting you and your company with their money.
Sell a Consistent Message
Why is it important to know how to use body language with investors?
Your investor needs to feel a connection between your verbal message and your body language.
Research at Colgate university using electroencephalography (EEG) reveals that there is a similar brain reaction when one listens to incoherent thought and when one sees gestures that contradict the message.
You do not want to send your investors a message of incoherence when you need to secure their funding, do you?
Many of your investors are more likely to believe your body language to your pitch.
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