Are you wondering how to title your pitch deck?
The title of your pitch deck is the first-moment potential investors get to see anything from your pitch. You have to make that moment count. A badly designed pitch deck title can immediately put investors on the wrong footing. In fact, it can completely derail your pitch.
In this article, I’m going to show you why your pitch deck title is important, how to come up with a good one, and how your pitch deck title slide can be designed to maximize your chances of securing investment.
Why Your Pitch Deck Title is Important
Do you know how long it takes to form a first impression? You might have heard varying estimates up to 30 seconds. That sounds about right, doesn’t it? The truth, however, is that psychological studies show that it only takes a tenth of a second to make a first impression on someone.
When it comes down to how to title your pitch deck, remember that the title of your presentation is the business equivalent of that first impression.
We tend to think that investors make investment decisions purely based on logical conclusions, backed up with the evidence that an investment has a good chance of providing a healthy return.
However, investors are only human, and they are often impacted by the same psychological factors we all experience every day. This means that even if your pitch has a fantastic vision and the financials to back it up, an investor might already be in a negative mindset because of a bad first impression.
It’s difficult to claw back that first impression if it’s a negative one. Psychologists have discovered that we all have a negative bias mechanism in the brain. This means that we weight a negative impression up to five times as much as a positive impression.
The takeaway: A bad first impression has far more impact than a good first impression.
Your pitch title then, at the very least, needs to avoid making a bad impression. If it can make a good impression, all the better. But how do you make a good pitch deck title?
What Makes a Good Pitch Deck Title Slide?
When you are thinking about how to title your pitch deck, remember that It’s a mistake to think that a pitch deck title is just some text to gain investor interest. It’s so much more than that. In fact, at the beginning of your pitch deck, you’ll have a slide that is entirely focused on creating a good impression through your title.
This slide that you need in your pitch deck is usually called either the title slide or the cover slide, and it’s the slide that will set the tone for your entire pitch. You, therefore, have to think about this entire slide rather than just the title itself, as this slide supports the first impression you’re trying to make.
I’ve seen hundreds, if not thousands, of successful pitch decks over the years. In that time, here are the elements I’ve learned to make up a killer pitch deck title slide.
- Company or brand name
These are the four elements you’ll be dealing with in your title slide. Get these right, and you’ll create a positive impression with investors from the start.
A Pitch Deck Title Slide Example
A great example of a minimalist approach to these four elements is Dwolla’s title slide. After their pitch, Dwolla now generates $8million of revenue annually. You can see here that the Dwolla title slide has a pleasing logo, the brand name, and a tagline: “the best way to move money”.
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