Much of a startup’s fundraising success relies on one key factor – how to share and track your materials with investors.
So, what are the best practices for sending your fundraising materials to investors? What documents should you even be sending? What are the most important things to be tracked during this process?
Whether it is for getting a business idea off the ground or giving it the financial fuel to scale quickly and dominate your space, getting funded can make all the difference in your startup becoming a reality, surviving, and continuing to thrive.
While it may seem harsh, whether your startup gets the funding it needs at this round or not often comes down to how you share and track your materials. It is how your ideas, data, and vision is presented, as well as the strength of your delivery and follow up.
Trends have changed. Best practices have changed. Along with the expectations of investors. So has the technology and tools available at the disposal of entrepreneurs for optimizing and maximizing the effectiveness of fundraising campaigns.
It is hyper-competitive out there. Your venture can be up against thousands of other funding requests this month alone. Getting this right will make all the difference in getting the dollars your business needs, the investors who are willing to fund you, and how efficient the process is, and the time you are left with for actually focusing on your business.
Keep in mind that in fundraising storytelling is everything. In this regard for a winning pitch deck to help you here, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
What Materials To Share With Prospective Investors
What should you be sharing with investors? And, how to share and track your materials with investors?
The most common document shared with potential investors is the pitch deck.
A lot of emphases is put on nailing the initial introduction pitch deck. The shortest, most compact version of your deck. However, at some stage, you will also want to give interested investors access to a longer and more detailed version of your deck, along with your other supporting materials.
The pitch deck is your main sales tool. It gets you in the door. It gets people excited to invest. Though they are still going to want to verify and complete their due diligence.
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them