Are you wondering how to present the business strategy in a pitch deck?
To present a business strategy in a pitch deck effectively, you have to break it down into its simplest elements and then convey those elements in a powerful way. An entrepreneur only has a few minutes to deliver their elevator pitch or actual presentation, so there is no room for in-depth information.
In this article, I’m going to outline how to be both concise and effective when presenting your business strategy to investors.
Business Strategy Complexity
When creating a pitch deck, there is a real problem of translation. How do you translate your extensive business strategy into a pitch that will last for just a few minutes?
Some business strategies are more complex than others, but all of them if properly formulated, will have detailed market research, projections, milestones, and procedures carefully mapped out. Your job to create a compelling pitch deck is to simplify this complexity in such a way that it will fit on 10 – 20 presentation slides. If you are in this regard wondering how to create a pitch deck you may find interesting the video below where I cover this in detail.
Complexity Vs Efficacy
When it comes down to how to present the business strategy in the slides of a pitch deck, the big problem is that you can’t retain all of that complexity. Some of it just has to go. Why? Because otherwise, you will end up with too many slides and too much information.
Your pitch deck has to be effective. Its efficacy is based on its ability to entice investors to be part of your business plan. When there is too much data thrown at potential investors during a pitch, it muddies the water. There is too much to digest in a short time.
Worse than this, you could commit the cardinal sin of any pitch deck and make it far too long. This will bore potential investors. Remember, they only have so much time to put towards investment meetings. You won’t be the only one they are giving time to, so keep this in mind.
Your pitch deck, therefore, becomes the battleground between complexity and efficacy. How much complexity is just enough to convey your ideas in a sound, powerful way?
The Pitch Deck Filter
When it comes down to how to present the business strategy in a pitch deck, my first advice to entrepreneurs when dealing with the complexity vs efficacy problem is to put down their notebook and think for a moment. Conceptualize what it is that you are doing. Your pitch deck isn’t just a means to convey information: It is, in fact, a filter!
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