How to pitch startup investors in the US? How do you reach, pitch, and get funded by investors in the US?
The global startup ecosystem has developed immensely in the past few years. There are emerging startup hubs and support systems and incubators and more investors around the world.
Yet, for many, the holy grail of getting funded is still funding from US-based investment firms. So, whether you are getting started in Brazil, Spain, Sweden, South Korea, or somewhere else, how can you bridge the gap and pitch startup investors in the United States?
Why Raising From Investors In The USA Is Still So Sought After
While other countries have come a long way in a short period of time, the startup ecosystem in the US is still far more established and developed.
Foreign startups see the success stories and what is possible, but often come up lacking at home. There are three main reasons that it really makes sense for many to tap into the American venture capital pool.
1. Bigger Money
Some US startups have raised larger Series A rounds than the largest funds that exist in most other countries. One you get to a certain stage of business you have to be raising big rounds, and once you start hitting nine figures you may have few options at home.
2. Aggressive Money
US investors tend to have a more aggressive strategy towards investing in and scaling startups, where many other destinations are still very, very conservative. Those who are trying to go big fast and scale first need US investors on their cap table.
3. Connected Money
For many startups, the biggest market is in the US. Just as it is helpful to have local investors when US companies are expanding overseas, it is beneficial to have investors stateside if you plan to grow your business in the US.
They have connections and can open many doors for the front and back end of the business. So, you need to understand how to pitch startup investors in the US?
Keep in mind that in fundraising storytelling is everything. In this regard for a winning pitch deck to help you here, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
How To Raise Funding From US Startup Investors
Go To School In The US
The path many international entrepreneurs have taken is to attend college or business school in the US. Working on your MBA and business at the same time can be a good mix.
Even if you head back home to build out your business this is a chance to build out a powerful network of connections, including investors. Some of your professors and lecturers may even be startup investors.
Apply To Startup Accelerators
Another common path for those that have successfully raised in the US is to apply to participate in a startup accelerator program. These programs typically involve moving to the states for several weeks or months.
You may receive some initial Seed funding, followed by the chance to raise even more from a network of investors when the program culminates on demo day.
There are many different startup competitions to compete in to get noticed by US investors, gain some traction and land some initial funding. You may find local extensions of these competitions and events in your home country as well.
See How I Can Help You With Your Fundraising Efforts
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