Wondering how to pitch investors and get funded?
Whether you really need outside funding to make your big vision a reality, or just see how getting funded may speed up your progress and make things easier, how can you master the process of pitching to get the money?
Fundraising Behind The Hype
There is a lot of hype about startup fundraising in the media. It is often made to look incredibly effortless. Their sales pitch is to come up with a couple of slides, an idea, get on a TV show or walk into a venture capital office, and you’ll get millions of dollars and have a billion-dollar company tomorrow. That type of overnight success is often an illusion.
Some have landed great investors and the money they need for their business idea just with a Tweet or cold email or getting on TV. Those cases are still very rare.
In most cases when it comes down to how to pitch investors and get funded, the reality behind that overnight success is a lot of hard work, strategy, great execution, preparation, and still being willing to listen to quite a few no’s before getting that precious yes.
Here’s how to cut through the misinformation and streamline the funding rounds, while delivering great pitches that lead to getting paid.
Targeting The Right Investors
Success is all about starting with targeting the right investors. Focusing on the best fitting investors who are most likely to convert can dramatically streamline the startup fundraising process, make it far less stressful and grueling, and will preserve your credibility in the ecosystem.
So, who are the right investors when thinking about how to pitch investors and get funded?
- Those interested in finding your type of business model
- Those willing to fund startups in your location
- Those excited about funding companies in this industry and sector
- Those focused on providing the type of capital you seek at this stage of business
- Those who share your vision and thesis
- Those whose timelines work in conjunction with yours
Network & Build Relationships
Getting funded is far less commonly just coming up with an ingenious idea and grand projections as it is having established relationships.
Landing large amounts of funding is largely about trust. The individuals facilitating this funding also have to know and like you. This is rarely an overnight thing.
When you follow the case studies of founders who have raised the most money, they have typically done it after having forged and nurtured relationships for months and years.
This may not be encouraging for those who have already rushed to start a business and realize they are two years late on cultivating these types of relationships. However, there is a great hack for this. That is leveraging other people who already have this confidence from investors. Such as friends, family members, professors, other founders, and consultants who can make these introductions for you.
Tailoring Your Pitch
When tackling how to pitch investors and get funded, keep in mind that successful pitching and getting funded isn’t just about creating a fantastic pitch. It’s not a one size fits all thing.
Each investment firm and partner will have their own hot buttons and things which resonate with them. Each will respond to different things and different styles in their own way. A part of your homework is to understand this and be able to adjust to the individuals you are pitching, or the setting you are pitching in.
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them