Are you wondering how to make a pitch deck? If this is the case, you need to consider the function of your deck. What is it that you are pitching? Who will the audience be? What is your end goal? The answers to these questions will directly tie into how you make the best pitch deck for your business.
In this article, I’m going to show you how to make an effective pitch deck. We’ll look at the above questions and explore the perfect structure for your pitch deck. Let’s get to it.
The Function of Your Pitch Deck
In a previous article, I outlined exactly what a pitch deck is. To summarize, a pitch deck is a series of slides used by an entrepreneur to persuade an audience to take an action. In most cases the audience is an investor, and so the function of your pitch deck is to secure investment.
In some cases, your pitch deck’s function will be to achieve something other than immediately fundraise. This could be persuading a business to allow you to license their products or pitching your basic business idea so that you can get a face to face meeting with investors through the different startup funding rounds.
Whatever the function of your pitch deck is, that’s where you need to begin. It’s the foundation on which everything else is built. Know the function of your pitch deck and design it with that goal in mind.
Storytelling & the Pitch Deck
Storytelling is essential to any good pitch, and it’s a critical part of the pitch deck process. Once you know the function of your pitch deck, you can start to think about this storytelling aspect.
Your job is to design a series of 10 – 20 slides with accompanying talking points, so that you can persuade investors to invest. You do this with a compelling story. I cover also how to create a pitch deck on the video below.
Your story can be broken down into three stages: The Problem, The Solution, and The Profit.
To be persuasive, you will need to ensure that each of these three stages contains information specific to that stage, your story, and your overall goal. Let’s now look at these stages in greater depth.
Stage 1: The Problem
The problem stage of your pitch and story involves highlighting an issue that needs resolved and without a doubt one of the most important slides you need in your pitch deck. This will hopefully be a problem that people face which has not yet been solved, and so your business plan should contain the necessary strategy and concepts to solve it.
For example, let’s look at a successful multinational company like Uber. If you were the founder of Uber looking for investment, you would highlight that people can’t always get a taxi when they need to, waiting for ages to get the transport they need.
You would build a story around this, showing why customers are frustrated with current taxi services and need a different service to get what they want – a faster, safer, cheaper way to travel. You need to make this desire compelling as you speak.
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