How to make a good impression with an elevator pitch?
Whether you are at the right place at the right time and you have to think on your feet. Even if you have a planned moment – you will only have one moment to make a good impression with an elevator pitch.
Sometimes an elevator pitch is a once-in-a-lifetime opportunity, so it is your job to make it as engaging and creative as possible.
You will need an elevator pitch at some point in your career. You might need it to explain why you need a promotion, pitch a new idea within the company, or to seek investors for a new startup.
The perfect pitch will help you create a good impression with your audience.
Knowing the components to include in an elevator pitch will demonstrate the qualities for the job or investment you seek.
Prepare for this potential life-changing moment now, so you don’t risk losing the opportunity.
These components include:
- The problem: Introduce the problem that you intend to solve.
- Solution: How do you intend to solve the problem?
- Selling point: What makes your solution or business different?
- Hook: Get the attention of your audience with a good hook.
What is an Elevator Pitch?
An elevator pitch is a brief speech describing who you are and what you want to achieve.
It is short and compelling, just like an elevator ride. In your pitch, you must be able to share your expertise and credentials with someone who doesn’t know anything about you.
As the name implies, an elevator pitch should be delivered in the time of an elevator ride, or less
How long should an elevator pitch be?
The length of the elevator pitch does not depend on the point you are getting across or your business.
It is entirely dependent on your audience. The pitch isn’t intended to explain your whole business or idea, nor should it be formal.
It needs to be engaging and attention-grabbing, so your audience is left wanting more information.
- 90 seconds: A 90-second elevator pitch is most appropriate in a formal setting. You will use a 90-second pitch during presentations, video pitches, or when pitching to investors while networking.
- 60 seconds: Unless your audience is dedicated to listening, 60 seconds is too long for an elevator pitch. A 60-second pitch is most appropriate after your initial 15-30 second pitch, and the audience wants to know more. You can also use a 60-second pitch during a second meeting or explaining to a group of people.
- 30 seconds or less: Your 30-second or less pitch could be the only interaction you have with the person or business, so every word and second must count. You will explain who you are, what you do, and the reason for the pitch. You use a 15-30 second pitch in most introductions and meetings.
If you haven’t grabbed their attention in 15-30 seconds, you might not have that opportunity again, so it is essential to practice and have a pitch on hand if you don’t already have one.
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