How to have an original pitch deck? Being original can be one of the best things you can do when it comes to startup fundraising.
So, how do you both leverage proven formulas for success, and stand out with your pitch deck to successfully raise the funds your venture needs?
The Importance Of Standing Out With Your Pitch Deck
Having a winning pitch deck greatly relies on standing out. In fact, it may be 90% of your success.
Even before you get to have a serious conversation with an investor, land a meeting, or win the chance to pitch them live in person or online, you’ll have to stand out with your initial pitch deck. If you can’t do that, then nothing else matters. You won’t even stick on their radar.
Consider that there can be 1,000 new pitch decks created and sent to investors each day in San Francisco alone. There are many more pitch decks made and blasted out every day than there are angel investors, angel groups, or venture capital firms.
In the most bullish markets when capital is overly abundant and starving for deals, investors may still only fund 1% of the pitches they receive.
In leaner and more bearish times of uncertainty, startup investors may fund even far fewer of the pitch decks put on their screens.
Even if you get through to their inbox, you are there wedged in between hundreds, and probably thousands of others. Even if they get to your pitch deck, you’ll only have milliseconds to stand out, be memorable, and be worth exploring further.
It’s all about being original with the first deck you get in front of their eyes.
One the next steps when you have a great business idea is to develop an original pitch deck to gain the right exposure and get the necessary funding. Check out this video where I have explained the process in further detail.
A Word Of Warning About Being Too Original
While standing out is absolutely vital to being able to get funded, you can be too original.
Successfully getting the funding requires the wisdom in judgment to know when and where to disrupt and be innovative, and when and where not to.
If you are completely out there, no one will get it. If you are too alike you won’t get noticed. Tesla is a great example of this. A Tesla probably doesn’t need anything that resembles a traditional steering wheel at all.
Tesla vehicles could virtually be any shape at all. They may not even need the status quo round wheels or windscreens. They are certainly innovative. However, for Elon Musk to get this far, he had to make his vehicles normal enough to catch on, qualify for insurance, be able to be used on the road, be financed, and get funded.
Of course, if he just tried to create another GM, Ford, or Toyota car manufacturer, it is unlikely he would have come this far. He clearly figured out how to have an original pitch deck.
99% of the time startup fundraising relies on following the formula. The right steps in the right order, in the right format. This is especially true of pitch decks. Just save your innovation and disruption for your business model and product.
The easiest way to do this is to use a proven pitch deck template. One that investors have been actively funding. Then customize it to be unique to your startup.
How To Make Your Pitch Deck Original
So, what is the right way to be unique and original in your pitch deck, without sabotaging your chances of getting funding?
The Text In Your Pitch Deck
Aesthetics can help you stand out, but you have to be original in tangible ways too, not just fundraising sales gimmicks. The data you include and the figures you project can make a difference, but you have to stand out on more than numbers alone. Anyone can fluff the numbers to get attention.
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them