How to format your pitch deck? What is the right way?
The formatting of your pitch deck is incredibly important. Yet, it is not only one of the things that end up being a last-minute afterthought, but one of the most confusing to get right.
There are the right ways to format your pitch deck. It is smart to understand the best practices for putting it together before you get started. So, what do you need to know? What’s the best way to do it?
Why Pitch Deck Formatting Is So Important
The presentation is just as, if not more important than what you are saying.
Putting a lot of lipstick on a really terrible business won’t always help, or get it funded.
Though it can be surprising at what terrible businesses and products get funded and become market-dominating forces, just because they are marketed well.
The opposite is also true. There are plenty of incredible and much-needed ideas and products, created by hyper-intelligent engineers, which never stand a chance at getting funded or becoming real businesses.
Just because the marketing and presentation are terrible or non-existent.
Yes, the data is important. Though, when it comes to pitching investors and trying to get funded, your plans can actually be less important than demonstrating your ability to deliver what is desired in the right format.
It is as much about checking the boxes investors have as it is demonstrating you have a great idea.
The Purpose Of Pitch Deck Formatting In A Nutshell
The overriding purpose of formatting your pitch deck is so that you get it delivered well, and achieve the correct positioning in terms of value and match for your target audience, and which results in compelling the desired action from them.
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