How to fix your investor communication strategies? How would you evaluate how well they’re working out?
Chances are that you could be getting a lot more out of your investor communication efforts. If your startup isn’t funded yet, then this is definitely an area in which you know you need work.
Though even if you already have substantial funding in the bank, there is likely a lot more improvement that could help you get the most out of it, and to propel the future of your company.
So, how do you identify areas of your investor communications which could use your attention? What are some of the smart moves for improving on these strategies and execution?
The Importance Of Your Investor Communication Strategies
Investor communication can be preeminently important when it comes to startups. This is true before you attempt to raise any funding at all, all the way through completing the exit on your first venture.
Here are just some of the ways your investor communications are so pivotal to your startup.
Without great investor communication strategies and execution on them, you can’t expect to get funded. Even if you do, it is going to be a far less efficient process, with subpar results.
Securing The Best Investor Partners
Getting funded is about a lot more than just the money. In fact, plenty of successful entrepreneurs raise and enroll investors for a variety of other reasons, even when they don’t need any outside capital.
The quality and other benefits of your investors make all the difference in the journey and outcome of your venture.
Getting The Most Out Of Your Investor Relationships
Enrolling the best-fitting investors is the first step, but it is also up to you and your communications to get the most out of those relationships.
How well you do this will make all the difference in the survival of your startup, and how big the potential is, and how fast you achieve that. Factor in these issues when learning how to fix your investor communication strategies.
Keep in mind that in fundraising storytelling is everything. In this regard for a winning pitch deck to help you here, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
How To Know If You Have Investor Communication Issues
Chances are that your investor communication strategies, tactics, and execution are not fully optimized.
Even if you feel like you are doing well, it could probably be a lot better.
Optimizing in advance is far better than trying to fix problems or having to rebuild your infrastructure later on. As they say, “an ounce of prevention is worth more than a pound of cure.”
Here are just some of the ways to know that you could be optimizing more in this area.
You’re Not Getting Responses & Engagement When Sending Pitch Deck
You are blasting out your pitch deck or intro messaging to try and get through to investors and to fill up subscriptions to your next round.
Yet, you aren’t getting as much response as you hoped for. Or it is not the level and type of response you wanted.
Maybe all you get is crickets. This is a big wake-up call.
If you are stuck at this point at any stage in your business, then it is something you need to tackle in order to clear the way for everything else to run smoothly.
You’re Not Getting Investor Meetings Or Follow Up Meetings
Even if investors are showing some interest in viewing your pitch deck, or finding out more about what you are doing, you may not be getting actual investor meetings.
Meetings with the intention of pursuing a real funding event and financial partnership.
Or perhaps you are not getting invitations to follow-up investor meetings. Sometimes you will need to go to two or three rounds of meetings to get close to getting that check.
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them