Is your pitch deck a winner? And, how to find out if you have a winning pitch deck?
How do you know if your pitch deck has what it takes to raise the funding your startup needs from your ideal investors?
For many entrepreneurs, success is not hinging on coming up with a compelling idea, having the technical ability to build the product, finding a need in the market, or the customers who are willing to pay for help.
It is about getting funding to finish building or to get marketing, or scale and multiply the results they are already achieving.
Lack of funding, or running out of money is the number one reason that startups fail. Closing that gap and getting the financial fuel a venture needs almost always comes down to the strength of the pitch deck.
Thousands of pitch decks are being created and sent to investors each day. 99% of them don’t get funded. When this happens they typically won’t have another chance with those investors.
So, what does a winning deck include? How do you know if yours is a successful pitch deck? If you aren’t winning, what are your next steps?
Checking The Boxes For Startup Investors
As with any type of financing or funding, like it or not, it is those with the ‘gold’ that make the rules. You may have plenty of freedom and creativity to run your business the way you choose on a daily basis, but this is one of those parts where you need to give investors what they want, in the format they want. You have to check the boxes investors have on their list if you want to get their funding.
These are some of the specific things they are looking for, and the most important items they put weight on when considering investing in a startup or not.
They are looking for a qualified team, with the grit and resilience it is going to take to survive and thrive through all of the daily challenges ahead.
They are looking for a coachable team with a complimentary set of skills. Ideally the best in this field, and capable of building a truly successful business, not just a nice product. Check if you have this information when figuring out how to find out if you have a winning pitch deck.
Investors are looking for startups that are solving urgent, the hair on fire problems. They don’t want to bet on nice-to-haves. The lowest risk startups with the best chances of positive returns are those which are providing must-have solutions. They are providing solutions to problems customers are already searching for help with and are paying money for.
Big markets are essential for building big businesses with the potential to deliver large returns and satisfy their promises to their own LPs and investors. They need growing markets that will still make for attractive investments when this startup is maturing and it is time to go public or sell the company.
You Know Your Stuff
Pitch decks quickly reveal whether entrepreneurs know their industry, business in general, and startups. It shows whether you’ve done your research or not. Do you know the competition? How much others are raising at your stage? Benchmarks for profit margins, customer acquisition costs, etc?
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them