Are you wondering how to define your go to market strategy?
A good go to market strategy is essential for startup businesses. It can make all the difference in success or failure, and how quickly you gain traction. Aside from the team, you choose to recruit, this is probably the most important factor in ensuring your venture makes it.
So, what is a go to market strategy exactly? What difference can it really make? What are the steps for defining it and making the right choices through the process?
Go To Market Strategy 101
Go to market strategy is one of the key pillars of starting a business.
It is much like a marketing strategy. With one big difference. This is your initial getting to market plan. Versus an ongoing marketing plan. This is how you are going to get started and get your company, product, and service out there.
When thinking about how to define your go to market strategy, keep it mind that GTM also answers the main foundational questions every company needs to handle before they really start marketing. As well as projecting the results from this strategy.
See below a good example of how you would be presenting the go to market strategy in your pitch deck.
Remember that you need to master the story which is what raising money is all about and for that, you need a pitch deck. This is being able to capture the essence of the business in 15 to 20 slides. For a winning deck, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
The Importance Of Go To Market Strategy
The importance of tackling how to define your go to market strategy relies on being able to present it well cannot be overstated.
Taking the time to define a good go to market strategy from the beginning means getting it right out of the gate. If you don’t, then at best you may waste months of time and a great deal of your precious capital.
Get this right and you’ll prove your concept fast, and can begin turning your idea into real users and revenues fast.
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