Are you at the point where you are thinking about fundraising and wondering how to create a target list of investors?
There are endless investors, capital, and financing sources out there right now. Startup fundraising can be a full-time job at the best of times. So, how do you narrow that down? Who should be on your list to pitch?
The Importance Of An Investor Target List
Success as a founder and startup is all about focus and efficiency. This is especially true for raising funding. You also need incredibly good time management.
You may still need to speak with 200 or 300 investors to get a couple of yeses. Being targeted will help make sure it isn’t 1,000s, across many months and meetings with each of them.
So, a target list saves an enormous amount of time and money. It also preserves your energy for presenting to the best investors. You don’t want to be burned out and blow it.
This also aids in being sure you are connecting with the investors which really fit best for right now, getting to the next milestone and creating a sustainable business. Not to mention ensuring a far more enjoyable ride.
So, how do you filter this target list of investors?
Why Are You Raising Money?
As Simon Sinek says, always start with the why. Be very clear on why you are raising this round, why you are doing it now, and what it should do for you, the world, and your investors.
Know this, and everything else will fall into place more easily.
When wondering how to create a target list of investors, make sure this is included clearly on your materials. In this regard, you are going to need a powerful pitch deck to get people excited.
Remember that storytelling plays a key role in fundraising and you will need capital to scale things up. This is being able to capture the essence of the business in 15 to 20 slides. For a winning deck, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
ACCESS THE PITCH DECK TEMPLATE
What Are Your Values & Who Shares Them?
When you get to the point of thinking about how to create a target list of investors know your values. Knowing them, owning them, and building them into the DNA of your company will make all the difference in whether you are proud of how this turns out or not. That can be far more important than money.
There is a lot of focus on building values into company culture today. Especially with employees. Know this, the culture and values actually start with your investors. They will drive much of this, and how well you can actually work within the boundaries of your values or not.
Short list investors who share those values.
Vision & Mission
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them