How to create a tagline for your pitch deck? When creating a pitch presentation, or a pitch deck, you need to cover all of the important pieces of your business.
You are laying out your business plan, but in a way that grabs the audience’s attention, and points out the most important sections.
It also explains what you are looking for, what you are, and how you will use the invested money.
One of the ways to ensure that your pitch gets remembered, is differentiated, and clearly gets the point across is the tagline.
This tagline should represent you and your business in a short statement that is easy to remember and leaves a strong impression.
What is a Tagline?
A tagline is a short phrase or sentence that sums up your company’s personality, essence and separates you from the competition.
While most people will use the word tagline interchangeably with a slogan, there are slight differences between the two.
A tagline is a representation of your brand and company value proposition, and a slogan is a representation of a specific ad campaign or product.
What Makes a Good Tagline?
A good tagline should be:
- Aligned with the brand
To ensure your tagline represents your brand, it should use the right type of language.
The consumer might remember a tagline because they get consistently exposed to it in the media, but that doesn’t make them like it.
To make a tagline likable, the message should be clear, phrased creatively, and explain why it will benefit the consumer. This might seem tricky, but not impossible.
Here are some examples to inspire you:
- M&M’s: Melts in your mouth, not in your hand.
- Subway: Eat fresh.
- Red Bull: Red Bull gives you wings.
Notice how the tagline is clear, mentions how the brand can help the consumer (melting in your hand or eating healthy), clear, and creative.
It doesn’t matter what size the business is; if you can express creativity, clarity, and your product’s benefit, you can have a winning tagline.
Your tagline sums up your entire pitch and grabs the attention of investors right away.
Many people decide in the first minute how they feel about a person or a business, and whether it is for them, or not. This is why you should know how to create a tagline for your pitch deck.
One way to create a great tagline is to first build a great pitch and extract the tagline as a summary of that, which shows your business’s personality.
Writing your tagline can be fun, and you can tap into your creative side.
Before you dive into creating your tagline, give yourself enough time to reflect on your business and what message you want to give the industry.
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