To secure investors for your startup business, you need an effective pitch deck.
A pitch deck is your way to persuade investors that you and your business are worthy of investment. In this article, I’m going to outline exactly how to create a pitch deck that will succeed.
Build a Solid Pitch Deck Foundation
I’m a big believer that most aspects of business success rely upon a good foundation. Too many entrepreneurs create their pitch deck without first establishing the correct approach on which to build. To give yourself the best chance of creating a killer pitch deck, you need to have a foundation you know will give you the right platform to persuade investors.
What do I mean by a pitch deck foundation? A great pitch deck foundation is created by perfectly combining vision and practicality.
Some businesses succeed through blind luck, but most truly great business success stories have a vision at their heart. Before creating your pitch deck, write down the ultimate vision for your company. Then, write down the milestones required to make that vision a reality.
Now, look at those milestones and write down which ones apply to your immediate investment round. Once you have a clear idea of the milestone you are trying to reach when securing investment, you have a path to success.
Finally, bring in practicality into the mix. Are these milestones achievable? Is there a solid route to reaching them? When pitching, if potential investors believe your ideas are pie in the sky, they won’t invest.
If your vision is impractical, alter it with what’s achievable until you have a vision and practical path towards making that vision a reality that investors can believe in.
This is your foundation. Everything in your pitch deck should flow from this and facilitate your vision and path.
For example, if your current startup funding round of investment is to raise capital for marketing, then your pitch deck will be geared towards showing how that marketing capital will improve your business and provide a healthy profit to investors.
On the other hand, if your immediate fundraising milestone is to develop a product, then again, your pitch deck should reflect this.
The 9 Things You Need for a Great Pitch Deck
Once you have your pitch deck foundation, you’re ready to create your pitch deck. I wrote an article for Forbes which outlines the 9 stages when figuring out how to create a pitch deck to clearly differentiate the structure from the old traditional business plan. Moreover, I covered how to create a pitch deck on the video below which you may find interesting.
These stages have gone on to become a blueprint that many websites and business leaders have shared, as they are such an effective way to build the best pitch deck possible.
Let me go over these stages with you.
They are Problem, Solution, Market, Product, Traction, Team, Competition, Financials, and Amount Being Raised. Each stage will guide you to create a slide presentation for your pitch deck that flows well and builds the best argument for investment in your business.
See How I Can Help You With Your Fundraising Efforts
- Fundraising Process : get guidance from A to Z.
- Materials : our team creates epic pitch decks and financial models
- Investor Access : connect with the right investors for your business and close them