Are you wondering how to create a clear pitch deck flow?
Flow is incredibly important when it comes to pitch decks for startup fundraising. How should you arrange your slides for the optical outcome?
You may have a fantastic startup idea. You may be a ninja at putting together data and have a fabulous designer on your team to make your slides look amazing. Though, without the right flow, your pitch deck may not produce any results at all. You can’t afford that.
Here’s what’s most important when creating a clear pitch deck, how to get the sequence right, and how to close the round.
What’s A Pitch Deck?
A pitch deck is a collection of slides used as a presentation for selling angel and venture capital investors on putting their money into your startup.
This is typically formatted as a PowerPoint style presentation. There are other presentation software options to use, though Google Slides seems to be one of the most versatile and useful of them.
A pitch deck is your venture’s business card and elevator pitch for investors. It says who you are, what you are doing, why you are so credible, why they should be a part of what you are doing, and what that opportunity looks like.
You’ll often be using your pitch deck to earn meetings with investors and the chance to present to them. During those opportunities you’ll be verbally pitching and presenting a variation of your deck live.
You may also be using your pitch deck to help recruit cofounders, executive talent and high level advisors. This is a critical aspect of how to create a clear pitch deck flow as these individuals need to also be enrolled in the future.
The Problem With Pitch Decks
The Y Combinator Seed pitch deck template they published to help founders with their 2018 Demo Day began with a cover slide stating “Founders build bad pitch decks,” and “this wastes a huge amount of time. Bad seed decks mean they don’t raise the money they need.”
When startups don’t bring in the money they need in capital they are forced into survival mode, and at best are moving a lot slower than they should. Which is a huge area of risk in itself. This also typically forces other bad decisions to survive in the short term at the expense of long term sustainability. This doesn’t just apply to Seed round funding either. It equally applies to pre-seed fundraising rounds, and every round after that.
So, why do founders typically do so poorly at creating effective pitch decks? On one hand it is a result of a lack of good quality information. While there has been a lot more published about fundraising in the past five years, and it now seems like everyone is popping up to put their hands out and make some money on this trend in startups, most of the information isn’t really helping. It is often fragmented at best. Or like any other subject on the internet the bulk of it is regurgitated misinformation or outdated tips recycled by amateurs trying to put out content cheaply, without really knowing current best practices themselves.
Many of the smartest and most talented and ultimately most successful startup founders are also highly technical. They are very left brained. While this can be invaluable in engineering, coding product, and even in operations, this doesn’t always make for the best pitch decks. In fact, the opposite often proves to be true. This is one of those areas where you can really benefit from getting out of your own way. If you can’t do that, then at least force yourself to have the discipline to do what works. Which can often be in direct contradiction to everything you want to mind dump onto a volume of slides. Like any other critical part of business it is best if you can employ the best pros here to design your deck and weave together some killer copy for it.
Next best is to grab a proven pitch deck template and use that. You want to do this anyway and feed it to your fundraising team to fill out.
Keep in mind when looking into how to create a clear pitch deck flow that even three years ago it was estimated that 1,000 pitch decks were being created by entrepreneurs each day, just in San Francisco alone. When you are up against those kinds of numbers and amount of competition, you can’t afford to get it wrong. You can’t afford to be mediocre. You’ve got to nail it.
What Makes A Winning Pitch Deck?
A great pitch deck is the combination of a formulaic foundation, and iced with customized creativity.
You’ve got to have the cake right. But you can decorate the top for the occasion and personal tastes. Like you probably wouldn’t substitute one of your dessert cake ingredients with onion and expect anyone to like it. Giving a blue iced cake with “Happy Birthday John,” on top to your wife Jane whose favorite color is red for your anniversary isn’t going to go down well or work, right?
See How I Can Help You With Your Fundraising Efforts
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