Are you at the point where you are wondering how to capture the market size in a pitch deck?
Market size is one of the most important data points in your pitch deck. This metric alone and how it is presented can be incredibly pivotal when it comes down to getting funded or not.
Yet, this remains one number and pitch deck slide that even the most talented and intelligent entrepreneurs and startup founders struggle with. So, how do you find it out and capture the market size in a pitch deck in the best possible way?
Presenting Market Size In Your Pitch Deck
One of the top three decision factors angel investors and VCs look at when considering putting capital into a startup is market size. It will make or break you.
You cannot afford to underestimate the importance of this number. The other two main factors are most likely, the founding team and your business idea. There’s only so much you can change about these to elements. However, there is a lot you can do to present market size well, and ensure it gives you the best chance of getting funded.
Done well, you shouldn’t have to spend much time talking around market size during your pitch presentations. Present the metrics as facts, and move on.
When thinking about how to capture the market size in a pitch deck, keep in mind there are three ways to present market size in your pitch deck when fundraising.
- Value theory: Predicting buyers willingness to pay
- Bottom-up: Showing existing in-house data
- Top-down: Based on industry research
Use a graphic, clearly and simply laying out the three main metrics in market size:
- Total market size
- Total addressable market (TAM)
- Serviceable and available market (SAM)
Where Market Size Fits In Your Pitch Deck
Remember that storytelling plays a key role in fundraising and you will need capital to scale things up. This is being able to capture the essence of the business in 15 to 20 slides. For a winning deck, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
ACCESS THE PITCH DECK TEMPLATE
In this breakdown of the most important slides in your pitch deck, I put the market size slide very close to the beginning, right between The Solution and Competition.
- Market Size
- Competitive Advantage
- Customers and Engagement
- Business Model
- Amount Being Raised and Other Investors
- Use of Funds
- Back Cover
Below is a video where I explain how to create your pitch deck and where I cover in detail how to put together your slides around market size.
Capturing Market Size In A Pitch Deck: The Musts
When it comes to determining how to capture the market size in a pitch deck there are two musts when it comes to those and getting funded by serious investors.
1) It’s got to be big enough
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