How to build the perfect pre-meeting pitch deck to get your startup funded? Check out this formula for successfully pitching investors and securing meetings with your ideal prospects.
Even to get in front of target investors, get on their radar and win the chance to present to them you’ve got to have a powerful pitch deck. Even if you already have some connections and relationships with those around these investors or partners at a VC firm or angel group, you’ve got to prove you can show up with a great and impactful deck they can recommend.
So, what goes into a winning pitch deck? How does a pre-meeting pitch deck like this differ from others you may be creating?
Crafting An Effective Pre-Meeting Pitch Deck
This step is all about getting your foot in the door. This is often when you are just beginning your outreach and are trying to grab the attention of potential investors. You are trying to earn enough interest and attention that they will not only check you out but listen to your full pitch and give you a chance to win their funding.
Even if you have met or conversed with individuals or reps from this firm before this is your opportunity to take that connection to the next level. Toward actually having a meaningful conversation about them funding you with their capital.
This pre-meeting deck is about spiking interest, compelling them to want to reach out and find out more, and start seriously talking about a potential deal.
With this in mind, this pitch deck should be even briefer than any others you are working on.
It should make a big impression and have enough credibility they believe it is worth pursuing. Yet, can also leave more cues and questions for them to want to find out the answers too.
The Slides You Need In Your Pre-Meeting Pitch Deck
Investors expect a pitch deck to coherently flow through nine distinct stages. There is really no need for more than one slide per stage for the pre-meeting deck.
In fact, unless you are already a later stage startup with a lot of past data to report and a very complex business structure, you should be extremely wary of going much longer than this with any other decks you are creating.
In this scenario, you may also have two additional slides. The cover and final call to action slide. Here are the 11 slides to include in this version of your pitch deck. They’ll help you figure out how to build the perfect pre-meeting pitch deck.
Keep in mind that in fundraising storytelling is everything. In this regard for a winning pitch deck to help you here, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
1. The Cover Slide
A sharp, crisp cover slide is key to getting investors to open your deck and start swiping. Your cover slide can immediately signal if this is something interesting to them, and the type of startup they are interested in funding.
Keep it simple, but visually interesting.
Include your company name, logo, tagline, name, and contact information. This way they only have to look up your cover to get in touch with you to set a meeting. The easier and more effortless it is for them to take action, the more like they are to take the actions you want.
2. The Problem Slide
What is the big problem your startup is tackling and solving?
This is one of the top two most important factors in an investor’s decision to meet with you and fund your startup venture.
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