How a pitch deck is sent to investors? Sending a pitch deck to VC investors differs from presenting your pitch deck in person.
As your pitch is going to be read rather than watched, you must convert it into an Investor Deck first. This is the format you should use to send a pitch deck to potential investors.
In this article, I’m going to outline exactly what you should consider when sending a pitch deck to investors, why the process is different from others, and how to convert your pitch deck to an investor deck effectively.
When is a Pitch Deck Not a Pitch Deck?
It’s not the first line of a joke, but there really are instances when a pitch deck is not a pitch deck. When you speak with a potential investor about your business idea or startup, the investor will ask for you to send your pitch deck.
But that’s not really what they mean.
Your pitch deck is a 10 – 20 slide long presentation you deliver in front of investors, fielding questions at the end. When an investor asks you to send them your pitch deck instead of actually pitching it to them, they want a condensed version of that deck.
We’ll call this condensed version of your pitch deck your “Investor Deck”. You might also see it referred to as a teaser, one-pager, synopsis, summary, or abstract. However, you’ll also have investors call it a “pitch deck” when it’s quite different from the real thing.
This Investor Deck is the format you’ll use when initially sending your pitch deck to investors, including VC firms. Knowing here the pros and cons of Venture Capital is critical.
The Investor Deck Format
Your investor deck is designed to be read rather than watched. It also does not entirely follow a standard pitch deck structure, nor should it contain all the information found in your full pitch.
Instead, it focuses on concise statements about your value proposition, market opportunities, strategy, and the vision you have for the future of your business. This isn’t presented as a wall of text, but as single sentence bullet points under subheadings for each appropriate section.
The key thrust of your investor deck is that it focuses purely on the aspects of your business plan which investors need to know in order to make an investment. Remember that how you show the financials in a pitch deck is what is going to lead the investor to believe whether or not you have done your homework.
Your investor deck will open the door for you, and it might then give you an opportunity to present your pitch deck in full at a later date.
Lastly, consider when creating your investor deck that you will already have been in contact with the investor in some manner, so they will already have an idea of what you are offering.
But they Asked for a Pitch Deck?
When you are speaking with potential targets and wondering how a pitch deck is sent to investors, you should clarify whether it is a one-page summary they want to look at or a full pitch deck presentation. Often, it will just be a summary, to begin with before moving onto the full pitch.
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