Neil Patel

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In the world of entrepreneurship, success often involves navigating uncharted territories, facing challenges head-on, and making decisions that shape the trajectory of a business.

Gonzalo Parejo Navajas, a seasoned entrepreneur, shares his compelling journey from Madrid to Brazil, highlighting the lessons learned, the pivotal moments, and the birth of his latest venture, Kamino.

Kamino has attracted funding from top-tier investors like 50 Partners, Norte Ventures, Gilgamesh Ventures, and Global Founders Capital.

In this episode, you will learn:

  • Emphasis on the importance of cultural alignment within the team, recognizing its impact on the success of a venture.
  • The Lehman Brothers crisis served as a turning point, exposing Gonzalo to the complexities of the business world and shaping his entrepreneurial and investment perspectives.
  • Inspired by Brazil’s vibrant entrepreneurial atmosphere, Gonzalo co-founded Bidu, experiencing firsthand the challenges and triumphs of starting a business.
  • Ontruck’s success underscored the significance of timing and a clear vision, demonstrating the crucial role these factors play in the entrepreneurial journey.
  • The return to Brazil with Niche Partners revealed the profitability of businesses in emerging markets and their untapped potential.
  • Kamino’s founding addresses the financial challenges faced by mid-sized businesses in Brazil, aiming to revolutionize the fintech landscape with a unique, integrated approach.
  • Gonzalo’s journey reflects the resilience required in entrepreneurship, from leaving a prestigious law firm to founding ventures across continents, each contributing to his wealth of experience.


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    About Gonzalo Parejo Navajas:

    Gonzalo Parejo Navajas has a wealth of experience in the business world. Gonzalo has held a variety of positions since 2005. In that year, they began their career as the Legal and Financial Director and Secretary-Non Director to the Board of Directors for the Empresa Municipal de Suelo, Urbanismo y Vivienda in Ciudad Real.

    From 2007 to 2011, Gonzalo was the Director of Real Estate Development for Global Consulting Partners, S.L., and from 2011 to 2013, they held the positions of Head of Sales Operations and Head of Groupon Goods Brazil Department for Groupon.

    From 2013 to 2016, Gonzalo was the Co-Founder, COO, and CMO of Ontruck. From 2014 to 2020, they were the Managing Director of iContainers.com.

    In 2020, they became a Partner at Niche Partners and a Director at nstech tecnologia. Finally, in 2021, they became the Founder and CEO of Kamino, an end-to-end financial hub for high-growth LatAm businesses.

    Gonzalo obtained a Bachelor’s degree in Business Administration and a Bachelor’s degree in Law from Universidad Carlos III de Madrid between 1997 and 2003.

    Gonzalo then attended IESE Business School from 2009 to 2011 and obtained an Executive Master of Business Administration. Additionally, they obtained a Proficiency in English from the University of Cambridge between 1993 and 1997.

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    Connect with Gonzalo Parejo Navajas:

    Read the Full Transcription of the Interview:

    Alejandro Cremades: Alrighty hello everyone and welcome to the dealmakerr show. So today. We have ah an amazing founder I mean I’m a little bit biased because he is from Spain from madrid so obviously everything from straight from madrid is amazing to me. But in this case, his journey is quite remarkable, very inspiring. He’s done in multiple times we’re gonna be talking about building scaling financing all of the good stuff that we like to hear but in this case, you know a very remarkable journey. You know, especially when you’re a founder coming from a non-emerging market going into a place like Latin America figuring out the ropes also having. You know, clear product market fit before raising money something that people don’t really have in mind nowadays really building a big business or a real business. You know before you even go knocking on doors for money and then also having clarity when hiring as well as understanding your role too when you are the founder of a hypergrowth business and how. Years on things are gonna be unfolding and how the hats are gonna change so without further ado I like to welcome our guest today gonfao parrejo Nava has welcome up to the show.

    Gonzalo Parejo Navajas: Hi Thunder Nice beating you being here with you.

    Alejandro Cremades: So originally born and raised the madrid in 79 so give us a walk through memory lane. How was life growing up.

    Gonzalo Parejo Navajas: Well, yeah, as he said no 45 years old even though I’m wearing a t-shirt and trying to love young. It was in the 70 s when I was born in my lead I was born in a family of lawyers most of them working for ah for there were public servants. And I was they took me to ah say very so would say open mindded school learning english from the beginning. My parents were the born raised in the kind of hollands one and the best country. So they went to myi to find let’s say success a path in their career in their professional careers so they wanted us the 4 of us I was born and raised in a family of 3 boys and 1 girl they my parents wanted us to have what they didn’t have when they were when they were kids now.

    Alejandro Cremades: Now quite the yeah worldview that you had early on I mean for example, like you were saying you went to a school that they where you were learning something else. You know besides say spanish and then also at the age of 15 you had the opportunity of getting a scholarship to come to the Us. So. How was that experience for you of being able to get outside and see that there’s a world outside of Madrid of Spain and then and coming to a place like the Us.

    Gonzalo Parejo Navajas: Yeah, well I I was born in raising a very nice neighborhood in in the north of marrid and I always had what I wanted I studied a lot but I was quite a spoiled looking backwards knowing. Um. Ah, but I work a lot to have that scholarship I was fifteen years old when I moved to New Mexico I received and a scholarship to study New Mexico I thought okay where what is that on the map I have to look at look that up on the map but reality is it was a life changing experience. I moved and lived for nine to ten months in the us without any contact with my family. We’ll tell about 1995? No cellulars was email was starting work internet too. But reality is I was completely in another world 9 hours difference so ah and I moved to the us which was basically a ah very let’s say individualistic atmosphere my my american brother was starting to prepare all applications for the university he was starting to explain to me what his life was going to be when he became 1718 ah, he had to find his way his life trying to look for a place to live start working to pay for tuition and I was thinking. Okay, that’s not going to be my life when I come back to the to Spain I also was playing tennis and I was I was not a great thanks play I was not Rafael Naal but I was good and I was even offered by a scholarship.

    Gonzalo Parejo Navajas: Um, okay, school to stay on the us but I could not stay because of the conditions of my scholarship but reality size saw a totally different world kids there when they were 18 they are adults and they are treated like adults and they need to start thinking what they need to what they want to do no. And there in in my read, my life was completely different I was a kid.

    Alejandro Cremades: Yeah, know and I and I can and I can totally understand your your view here because obviously in madrid you only leave your parents’ house when you’re getting married so it’s like in your thirty s you’re still getting the laundry done and everything done which is unheard of in the in the us which is a different day way of thinking. But. In your case, you know you ended up studying business and law. You know you were in a family of lawyers and they thought that that was going to be your path forward I mean you ended up even getting accepted into cliffor chance worked at a time you know where there was a lot of Ipos going on. You know, very very tough times too. But a lot of work that you got done at that point. But you ended up deciding that that was not for you at what point did it become clear that hey I think I want to park the legal professional career and go out it on my own.

    Gonzalo Parejo Navajas: So I think when you are 16 17 18 you don’t have you have no clue of what you actually want to do with your life but you have your your father your mother as an example, everybody tells you. Um, being a lawyer and engineer a doctor for a guy that studies a lot and gets very good grade. It’s a great career path and then you study law and business and and you do very well and everybody tells you are you should aim for the great law firms and. You just don’t think about it so you just sply. You do the the exam and you pass and you get ah an amazing offer I remember that by that time it was 1997 I got an offer even before finishing the school that was twenty Four Thousand Euros per year now. It’s I mean it’s not a great salary. Maybe now. But still this is still a very good salary. No for a a junior lawyer that doesn’t know a thing about Law. So I I felt like that I had a great opportunity but I didn’t even think if that it that was actually what I wanted to do so I started working very hard wake up very early. Go to the. The law firm work until 1130 en thirty p m some days until very late at night sometimes you know weekends getting getting a lot of pressure about subjects I didn’t have any clue about I didn’t really actually see the point of being so stressed I was not prepared for that.

    Gonzalo Parejo Navajas: And part was my fault because my life had being quite easy until them. No pressure in my family nobody gave me any idea of what was that because my parents were public servants. None of my friends of my closest like let’s say parents from my friends to give me any view on that. I was also the third of 4 kids I was in the middle I was quite independent so I didn’t even ask for advice and so I studied to feel very lonely I started feeling that if I had to wait 10 to 15 years doing this to actually become a partner that was not for me. I wanted something more that connected to the path that I wanted to build I was always very independent I could not be sitting on a chair for 12 hours looking at the same paper and over and over again repeating things. So after 2 years I I walked up to Chaness Centralman was the president of kill for chance by then very very well- known love lawyer and I told him jaimy I’m I’m quitting and he asked me what are you going to do actually don’t know yet and he was really really surprised. Surprised imagine leaving clay for chance. A great love firm. A young kid very well educated with no plans I told him basically was going to launch a public private company in the middle of nowhere in Spain and pera muipal and I didn’t have a contract I didn’t know if I was going to be paid I didn’t know if actually the.

    Gonzalo Parejo Navajas: That that idea was actually going to work I had to sell it to the major of the Arian and but I felt that that was something more connected to me actually myself being building something but regardless itally was something fancy.

    Alejandro Cremades: And where do you think that that entrepreneurial mindset or that entrepreneurial bug. Where do you think that came from.

    Gonzalo Parejo Navajas: Actually wanted to do something by myself.

    Gonzalo Parejo Navajas: In my in my family think I always being a little bit. Let’s say the outlier in that respect I always wanted to understand things when I was young I read a lot of blogs I always. Thinking imagining things I was always outside of home I always I was always reading about traveling I was always a very let’s say um, a kid with with a lot of uncertainties too very insecure. But also with a lot of questions and wanting to do different stuff so when I went to the us I realized that I could do all that stuff by myself when I came back from the us and finished the school I realized that I had sort of taken 2 steps backwards I was. Not being so mature as I expected when I was in the law firm I saw that my life was going to be exactly the same as the rest of the people around me and I don’t know if he’s some sort of egot authentic way of being but I didn’t want to be somebody else I didn’t want to be another. Lawyer another partner I just didn’t want to be let’s say the guy that actually everybody looked at and say oh he followed all the path in this long friend became a very successful partner because as one one one of my bosses told me, um.

    Gonzalo Parejo Navajas: You’re just another lawyer just just another partner once you quit there will be another guy doing exactly the same job as you and doing and I didn’t feel very enthroiatic about that that idea in my life.

    Alejandro Cremades: So so whatever happened with the and pera Hipal The first ro.

    Gonzalo Parejo Navajas: So pre examplehi by Rema I was 26 years old I was going to an important municipality in castig gallla manza with ah I was invited by ah, another lawyer friend of my family that told me you can come with me and help me. Do this company and once you build it you can become ah the cfo ceo sort of manage the company but there is 1 but since it’s an impression moneyipal is. It’s a private company but publicly own. So the municipality is the owner. But. You actually handle it. Ah so this only one but there will always be a political person deciding the main guidelines of the company because at the end is controlled by the monicipality. So if you actually want to run the company. You will have to become. Part of the political party that controls the municipality. So after 3 or 4 years they did a very good job as the secretary to but the board of directors I was also um I prepared certain plans and made the company profitable but also was able to deliver public housing public equipment. It was a great story in those 3 to 4 years but then the question was do we actually want to become part of the political party and said no and at the same time a famous businessman from casty elements contacted me and said I think you have the right mindset you have very good skillsets.

    Gonzalo Parejo Navajas: And we have a very ambitious plan of taking a company public and we would like you to be part of the team so he invited me and the timing was perfect. I didn’t want to become. Let’s a ah manager with political connections and I want to continue with my career as ah, um. In in the business so that that indication that and familia barco know they were connected to amina the de meals have very famous family office his by the time then they went through very hard times they were the owners of and mallo manophilaa they were also the owners of a famous side of portal airport. In the south of Spain they were also famous for buying a very large real estate public company. So by 2006 2007 they were very very popular around the financial center in madrid and I was taking care of many real estate assets. Ah, across Europe possibly Spain. But then the Lehman brother crisis came in so I was moving from dealing with financial entities trying to buy large pieces online trying to develop huge real estate projects in energy in real estate etc.

    Gonzalo Parejo Navajas: Trying to reorganize a very let’s say chaotic situation where all the banks were very scared about the level of leverage that they had with us. We weren’t very sure of what was actually going to happen with many of the projects that we had in Hand. Lupolavaro which was one of the main projects going to ipo was basically a stopped so that was 2008 2009 So that was a tipping point in my life.

    Alejandro Cremades: And obviously you know this saying as you were saying this gave you the real exposure into the business into the business side. You know as you were alluding to but then also it was a nice segue into ending up. You know, getting your master’s degree from yeah esa. And essentially this also was peopletal for you because in one of those trips that you did with your classmates. You ended up discovering Brazil right? and and you fell in love with Brazil so what were the sequence of events that needed to happen from that point until you ended up finding yourself.

    Gonzalo Parejo Navajas: You.

    Alejandro Cremades: Starting a business there in Latin America which was the next one called pidu.

    Gonzalo Parejo Navajas: So until 2009 when I started my Mba ideasa the reality is that I had I had done a lot of things in the business side but I had never actually suffered all the pain points of an entrepreneur. Of actually raising the capital raising the team going through the uncertainties of funding of sending your product etc in 2009 styled my Mba it was an executive Mba so most of my classmates were people working for corporates. That the companies were paying the the tuition for them in my case I had to pay I had to ask for a loan so I was funding myself. You know Ah so in December Two Thousand and nine I flew to Rio Janeeria and to floripa and I saw a completely different atmosphere. Spain was going through a great financial crisis in bra brazil that was the commodity hype is Spain if you look at let’s say the index trend they think on the main the 3 35 biggest public companies that is structure of public companies in Spain has not changed a lot in the last 30 years most of the and say big executives in Spain are people over their fifty s if you look in Brazil it’s it’s a population is very young. They’re very ambitious most of the people in large corporates on investment banking or consulting.

    Gonzalo Parejo Navajas: Retail are people younger people educated most of them abroad mostly in the United States is their reference for them. So when I visited reogenette and floripa during those two weeks I had the opportunity of meeting people that were working and leaving Brazil from different nationalities. And they they didn’t want to pitch but Brasil but they were actually pitching it. You could see that they were really really happy of living in Brazil and investing the best day their best years of their professional life in Brazil. In fact, one of them was then I met him. Just for the 5 for 10 minutes David Belith who then launched nubank he was also in Floripano and some people that were launching Facebook also in Bra Brazil with and they were talking marvelous things about laum. So I came back to Spain. Everything was still the same. Depressing people thinking about what to do? Let’s say in a very not very ambitious way. Um, so in 2011 at the end 2010 the end of the master decided to just quit everything.

    Alejandro Cremades: So with Belu Actually you ended up doing the series. A you guys did a series B I Guess for the people that are listening. What was the business model of be do. What were you guys doing there. And then Also what was the biggest lesson that you took away from your experience at bilu.

    Gonzalo Parejo Navajas: So ah Bidu we found it in 2012. It was a ah company that was funded by monasis and we were 4 founders I was the Ceo and the Cso. So basically I was taking care of the whole business and the Ceo was taken care of. Funding and the relationship with the carriers insulence carrieies Bidu was an insulence broker by that time. The model was copying sort of mono supermarket or Geico in the us basically reselling ins instrumentins carsulences through internet the context that use. A boomy market in most of the non-emerging economies of develop economies becausesulence is mandatory in the Uk is mandatory in the us in emerging markets is not mandatory but we didn’t see that an obstacle. We saw that as an opportunity so we brought that more to Sao Paulo we raised up to $12000000 from funds from Palo Alto even though they were not based in latin we had to do all the history about talking about where but as it was what latime was why they had to invest in an emerging economy why they had to invest on us. It was very hard times in 16013 you can ask all entrepreneurs in latime they would tell you the same story you had to look for the funds everywhere because they were not located in Brazil most of the things that you had to do in order to raise funds ah was.

    Gonzalo Parejo Navajas: Everything new for us like building a structure in Cayman islands in Delaware so Bidu was ah an experiment for all of us since the beginning learnings. Basically I think one of the learnings is from ah, let’s say a product market fit point of view I think we spend a lot of money in bidu. Before we actually had the the business model right? Insulinence brokers depend a lot on renewal rates and we study investing really really hard on the first one 1 or 2 wo years and there were many things that had to be built before that. Ah, in terms of team. We were also not ready culturally, the company was not ready and obviously I had my concern so that that I explained to to my colleagues and co-founders some of them agreed some of them not and I think when you have very clear that culturally there is not fit you as a founder. Because it’s your life and also because it’s your cost of you also need to be very clear with you and with your cofounders and be very transparent and that’s something that I’ve always supplied in my companies being very transparentplant and with my colleagues about where you want to take the company. What are the key milestones that you believe you need to meet before you do any you you take any step further startup is a marathon and the more money you raise the deeper you get into that marathon the more resistant the more grid you need to have.

    Gonzalo Parejo Navajas: But to do that you need to be very sure about the milestones that you need to achieve before asking for that money.

    Alejandro Cremades: Now in your case, you ended up moving to Spain and and you and you go to Spain and now you are part of the founding team of ontrack you know a company that has raised about eighty million bucks you know one of the darlings too.

    Gonzalo Parejo Navajas: Um, yes.

    Alejandro Cremades: You know the spanish the Vc ecosystem you know at one point so I guess what was that experience like now being you know in a different you know market a little bit easier. You know I guess because Brazil was still a little bit green. What was the difference you know now with on track in.

    Gonzalo Parejo Navajas: Um, yeah.

    Alejandro Cremades: And what was that lesson that you took away you know with you from on track.

    Gonzalo Parejo Navajas: What when I landed out on track invited Byirro Juntegi was the founder laer ranhari just sold it to to the guys from brokenly internet so he was already quite a successful guide there know so I was coming from Brazil. All my background and network what it was from Brazil I was I was known here in Brazil but in in Spain nobody knew me. So basically I was the person like in Nigo invited to lead all the operations and sales because of my background ah of from 0 to 1 basically putting all the business and the team together and he knew what was the guy dealing with the with the investors etc and I think there is 1 1 thing that strike me the most between latinum and and Spain or or or Europe. Even though Bra Brazil was very hard to fundraise. Ah the vcs that we were talking to were usbcs and the mindset of usbcc you need to bring me something very big and I will look at your vision I will hear your vision. And I will plan what I want to give you based on how impmbitious you are what type of team you have it more less say qualitative at least on the first steps from prec to series a in Europe we are lucky to have very strong teams. You were senior where it was myself. It was also Sam. Well.

    Gonzalo Parejo Navajas: A very good tech guy and also havevier with a very good background that help us a lot but we thought that it would have been very very very difficult to raise the the money that on track raised because the european dc is what I’ve seen the market. Obviously they say this one single european european market reality is not here in Brazil have 230000000 people. They speak the same language sort of regulation is the same thing. The problems are very similar in all of the states in Europe is different on track I open Spain then I open Uk then I open. Friends then an open Netherlands completely different markets. You need to play build a playbook for each market talent is completely different. Regulation is different what you need to care about employees employment law is completely different how you scale the company is completely different. So I see that europe is very competitive because they have a complexity because there is also a lot of talented people that do not find a place in corporates and look for their career path in startups. Which makes us also more competitive in terms of the number of companies that can come up and come find out competitive model against you very quickly. But on the other side they have less access to capital the way see it versus what you have here in Brazil so that is strike me a lot but the reality in the case of ontrata was lucky.

    Gonzalo Parejo Navajas: Because since the beginning I think we’ve made a very robust team and that’s why the story of ontra was quite successful. Successful since the beginning even though the first year was really really tough again coming back to the drug market fit that first phase of on drugs was really really challenging.

    Alejandro Cremades: Now for you. It sounds like Brazil and was saying always there now in in your mind in your heart and and you end up going back to Brazil you go to Sao Paulo and you were now on the more on the investment side. You know with the niche partners where you guys acquired a bunch of companies.

    Gonzalo Parejo Navajas: Yeah, yeah.

    Alejandro Cremades: And grew that to over 200000000 in in revenues and and and a ton of employees. They’re connected to it but it sounds like you have the founder in you and as they say once an entrepreneur always an entrepreneur saw at what point that’s the idea of Camino which is your.

    Gonzalo Parejo Navajas: Um, yeah.

    Alejandro Cremades: Latest baby at what point does the idea of Camino come knocking and why did you think that it was meaningful enough for you to take action.

    Gonzalo Parejo Navajas: So when I decided to to join um vas ko which is the founder of niche partners that is a private committee here in Brazil similar to constellations of we founded niche partners and um under the umbrella of tarpo in 2020 the idea was to build a private equity that was going to buy meet-size companies here in Brazil and create platform where we connect all the softwares of those meat-sized companies that the what the commonality they have is all of them are focused on logistics. Um. The reason why I accepted that challenge to be the founder of that private equity one the the entrepreneur Vasco I saw the ambition that I have his track record was amazing but also the project was of another size. Had been for the last three years trying to build from scratch and that is something really really tiring mentally I was exhausted I know track was exhausting. No I was traveling every three days of the week I was in Paris London Amsterdam Madino. Even my wife told me that it had it seemed that I had another family around europe so I thought I wanted to look for a project that was challenging but at the same time more so more stable and during 2 years at niche we build an asset tech. Basically we raised $50000000.

    Gonzalo Parejo Navajas: In two months then we raised maybe 3 times that in the next years and we bought more than 20 companies. Those companies are highly profitable. Leaders niche marketed leaders. That’s why the private equity is called niche banners. And during that time. What I realized during 40 developments is that companies businesses in emerging markets are highly profitable because they have very little access to capital is very expensive but they have very poor financial management tools and very poor access to payment and methods. And to financial services. In fact, if you look at the report of qd they tell you that the next ten years in emerging markets is going to be about software and fintech huge market embedded finance so latime is going to be together with Asia one of the 2 largest markets for software. Connected with embedded finance for meat-size companies because the gdp in Spain or in the us for meat-size companies. Maybe they are 99% of all the companies in in the us s and b but represent more than 50% of the gdp in Brazil they represent less than 30%. Why because they do not have means so whenever a niche partner is looking at all those companies I’m being my myself just being named m and a guy I say I have to do something about this I need to give these people that is the backbone of the latin economy the means to actually grow better and and faster because if we do it.

    Gonzalo Parejo Navajas: You can actually transform the social and economic reality of Latin America so I went to my friends Benjamin is one of my cofounders here. He just sold gabon so to pick payy and was thinking about what to do go to was the cfo groupon and met him on ah I was I groupon was leading Amazon I told him. Let’s do something and perreia who was ah the the Ceo of mecajo pao we got together and said there’s a large opportunity. There is the capital and there’s nobody doing here in in Brazil. There’s no spend management platform here in. In Brazil and we launching in December Two Thousand and twenty one with a very successful preset round.

    Alejandro Cremades: So then let’s talk about also the business model. You know what are you guys doing and how are you guys say planning to monetize here.

    Gonzalo Parejo Navajas: So ah, basically what we are not a selfor company. We are not a bank. We are the addition of those 2 things. So basically a company mid-size company that wants to handle paymos and receivables and wants to execute those payables and receives in 1 single place. Can do it to Camino. And we charge them as sasfi and we also monetize through our bank account and our corporate for card but they don’t need to use our bank account our corporate card because we are integrated with other aid banks here in Brazil. So basically we are just 1 platform that integrates. Financial management with payment methods with financial services.

    Alejandro Cremades: And you guys have raised Also one of the largest pre seat rounds you know there? What do you? What do you think were the ingredients that needed to be in place for you guys to achieve that type of success on racing money as such an early stage.

    Gonzalo Parejo Navajas: I think there’s a large problem very large that a few people very important funds were already looking at it with 4 found this with very very successful track record. Um and we had the study right? and the timing also know. We raised in December Two Thousand and twenty one it was still the hype even though it was short of ending and we actually were able to transmit our very very ambitious plan. So I think the funds that I don’t know if these guys actually want to I also are actually going to do what they say they’re going to do. But they will succeed. Um so it was quite a nice story. But then you know it’s very easy to say this way. But then the tough the tough things come when you actually need to execute and deliver on those premises.

    Alejandro Cremades: Absolutely now. Obviously you know with investment you know it it. It really goes into vision right? and and vision is ultimately what they drives everything no investors customers employees I guess in in in this regard imagine Onfallo If you were to go to sleep tonight.

    Gonzalo Parejo Navajas: Are.

    Alejandro Cremades: And you wake up in a world where the vision of Camino is fully realized what does that world look like.

    Gonzalo Parejo Navajas: So worry where basically and see that small and meatsized businesses represent way more than what they represent now here in Brazil and there are way more opportunities for young people to work at Merallo leave no banks creitas etc. Because. Basically half of the companies here in Brazil die after 4 years because nobody gives shit about them in terms of financial services in terms of integrating their financial management tools. So I would just feel very proud. If I go to let’s say to the street or if I have a business meeting and some of my clients tell me I actually I’m successful and part of it is because of camido.

    Alejandro Cremades: That’s beautiful now we’re talking about the future but I want to talk about the past now with a lens of reflection. So let’s say I put you into a time machine and I bring you back in time I bring you back in time to maybe that point where you’re like in your mid 20 s thinking about a world where.

    Gonzalo Parejo Navajas: Um.

    Alejandro Cremades: You could start a company on your own and venture out into the unknown and let’s say you had the opportunity of stopping that younger Goalllo on the way out from cliffor chance and having a sitdown with your younger self and being able to tell that younger goalo one piece of advice if were launching a business. But will that be given what you know now.

    Gonzalo Parejo Navajas: I think we have got to a point where we consider venture capital like the only solution to to funding a business. Obviously I’m ah an entrepreneur venture capital ecosystem and I love it. But reality is that you need to make people very sure about the decision of launching a company The first thing I would do is make sure that you get reasonable buys from people that I have actually done it before. Because the cost that is going I remember 1 of the interviews of the guy from Invi and they ask him would should do it again. Saying no way. Okay, so one of the things they think nobody tells you what is lunch what does lunch and company mean for you and for your family. So I think it’s very romantic to do it but is. Is a hello of a job and then if you actually for ask for venture capital is even more demanding every time you ask for an additional million dollars you get yourself deeper into that commitment and you’re actually a trustworthy and ethical founder. You see that commitment. From a very strict point of view. So I think I would ask I would suggest myself to make less and more profound decisions.

    Alejandro Cremades: I Love that so gutalo for the people that are listening that will love to reach out and say hi. What is the best way for them to to do so. So.

    Gonzalo Parejo Navajas: So I’m youing sapao and I think the best way to reach me is through my email which is gofello G O N Z A L O at Camino with k.com and dot br.

    Alejandro Cremades: Amazing. Is he enough? Well wonalo. Thank you so much for being on the deal maker show today. It has been an honor to have you with us.

    Gonzalo Parejo Navajas: Thank you Ofano! Thank you.

    *****

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    Neil Patel

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