Eytan Bensoussan On Raising $90 Million To Create The Netflix For Banking

Eytan Bensoussan has taken on the mission of reinventing financial services for small businesses, and dramatically increasing their survival rates. His startup, NorthOne, has attracted funding from top-tier investors like Kaiser Permanente Ventures, Operator Stack, Drew Brees, and Battery Ventures.

In this episode, you will learn:

• Titan’s top advice when launching a business
• How to make business decisions efficiently
• The evolving climate for small business owners

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For a winning deck, take a look at the pitch deck template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.

Moreover, I also provided a commentary on a pitch deck from an Uber competitor that has raised over $400 million (see it here).

Remember to unlock for free the pitch deck template that is being used by founders around the world to raise millions below.

About Eytan Benoussan:

Eytan deeply believes that the success of the small business sector is one of the most important causes of our time. It has the potential to reduce income inequality, empower immigrants, and provide disproportionate leadership opportunities for female and minority businesspeople. Creating a banking service that is as modern as these companies is why Eytan started NorthOne.

Prior to NorthOne, Eytan was a Sr. Engagement Manager for McKinsey & Company. He served many wonderful clients in the Financial Services industry, usually on the topic of digital customer experience and financial inclusion. Prior to that, he earned his JD/MBA from McGill University and was called to the New York Bar in 2010.

Connect with Eytan Benoussan:

• Crunchbase
• LinkedIn
• Twitter
• Forbes
• Zoominfo

Read the Full Transcription of the Interview:

Alejandro Cremades: Alrighty hello everyone and welcome to the deal maker show. So today. We have a very inspiring founder. You know I think that the um, the breakdown some breakthroughs that he has experienced you know through how he is a own journey you know are going to be remarkable because without a doubt you know the entrepreneur entrepreneurial journey is not a straight line. As we would probably see in the media outlets. But nevertheless you know, quite a rocket ship that he has built so without further ado. Let’s welcome. Our guest today Aan Ben Susan welcome to the show I so originally from Canada um, you know from Montreal um.

Eytan Benoussan: Um, thank you and happy to be here.

Alejandro Cremades: Tell us a little of ah of of life growing up, give us some a walkthrough memory lane.

Eytan Benoussan: So apart from the cold thing that I I Certainly you know that marked my a lot of my childhood was growing up in a family of small business owners. My father grandfather Aunt Uncles Um, and the way that the business ran Our family was remarkable. Um, the greatest stresses and anxieties would be. You know when the books had to close and you’d see you know well-trained professionals just completely. Um, you know, melting apart? Um, and that that really was you know this lesson for me Now. They got older just realizing you know my father’s an engineer yet. The thing he spent all of his you know the mental energy of his business is on the money side of things. Not you know the engineering side that seemed to come easy to him. Um, and that problem really stayed with me and in many ways kind of eventually and you know inspired a lot of what north wind became has become. Yeah.

Alejandro Cremades: And we’ll talk about North one just a little bit. Um I’m I’m wondering here like from from being ah in a family of small business owners. What did you get I mean was that you know being part of that and and experiencing that you know indirectly. Did you kind of like tell yourself that one day you would have a business on you of your own.

Eytan Benoussan: Um, yeah, but Bigger. So I Ah so so it’s it’s True. It’s true when I was ah I was in high school I used to walk around with the the book that bill gates had written at the time and I would like read all these bios of of business builders who had taken What was. Could have been a small business have made it a gigantic business. Um and was convinced that somehow that was where I was going to what I wanted to be building probably inspired many of my life decisions. Um, but yeah, this idea that one day I would want to run a business came directly from that environment of seeing it happen. You know, successfully? unsuccessfully. But certainly seeing it around me so much.

Alejandro Cremades: That’s amazing now law why law I mean it sounds like you were set on business. So why law.

Eytan Benoussan: Um, it’s even there’s even ah, a broader question I started my my studies in the University with um biochemistry and mathematics. Um and coming from a comp from ah from a family with a lot of engineers a lot of. You know Professionals I Always thought that I have to build the thing that I would build a company with that I wouldn’t be you know just management but there would actually have to be some sort of invention. It just was kind of this. Um this this model I had in my head that you have to know something hard of hard sciences to be able to create something and so I had this idea of you know. Biochemistry Bioinformatics Pharmacco This could be an interesting company eventually I realized over time I had no idea what what I had been talking about but nonetheless um, had had a great education. The law part of it was in many ways my attempt to transition out of hard sciences into kind of people Society Business. Ah, in a way that still provided me with a lot of structured and analytical thinking to go along the way. Um, and it was kind of that bridge into the the next part of my life.

Alejandro Cremades: Now 1 thing that is very interesting. You know that I’ve um that I’ve seen you know as part of your of your career is you know when you when you were in law school and doing the and Nba you know you were kind of like falling behind you know as part of the class and then all of a sudden you know you got a. You know a heads up you know or or a slap on the wrist you know from from really seeing you know where you were and and the same thing happened to you know when you were working at Mckinsey so it sounds like you like to be on the edge and then all of a sudden you know like you wake up and you make it happen. so so what what’s going on with that.

Eytan Benoussan: Um, yeah.

Eytan Benoussan: Yeah, this is yeah when I look back I can totally connect the dots. Um, it’s just just absolutely refusing to give up no matter what? um you know when I was in law school I went from being in the top you know 3% of the faculty of science in my um, my undergraduate studies to the bottom. I think 10 n or fifteen percent of of my class of law I’d never seen like letters go that low um and was just feeling like this must have been a terrible decision I made a big mistake and I remember sitting in the Dean’s office winding up to tell him that I thought you know I should probably you know exit law school and. You know, leave it and and as I heard myself saying that I just stopped myself on the spot and realized if there is no chance I can do this I’d rather suffer than quit and I just went as hard as I could to out outlaw law school and to become the best I ended up in the top 10 or 15% of my of my class but I kind of. Made sure that for for years for 4 years since that that conversation. Um I gave up a whole lot to make sure that I could only exit law on my terms and not you know because I didn’t make it. You know the same thing at Mckinsey there was a really challenging moment in my second year there where I got this message saying you know what this is maybe just not the right place for you. Um, you know from a very senior partner who clearly knows what they’re talking about. Um but when I heard that my immediate reaction was you know I said out lot of challenge accepted I respectfully disagree and.

Eytan Benoussan: I brute force I said like I’m going to I’m going to exit mckinsey when I’m ready to I’m not going to let the exit be and so I stayed another three and a half years and stepped away when things were actually looking and working much better than they had been earlier on. Um, but it was really about doing it on my own terms that was just so stubborn. But but also you know so just.

Eytan Benoussan: Ah, deep part of my Dna that I’ve discovered.

Alejandro Cremades: And what do you think? Spark your interest to keep a close eye on what was happening in Europe with fintech.

Eytan Benoussan: Um, so I got it was. It was very fortunate my my time at mckinsey we were so spending a lot of time on what you know called access to finance problems. The underbank the the poorly banked or the nonbank people. What do you do with them. And there was this something happening in Europe that everything north everyone in North America was trying to veryably confuse with you know what is this neo-banking thing coming out of Germany out of out of London these are not places that people typically thought were going to be. You know, massive tech capitals. And so there’s this this moment when they said we got to study what’s happening there and I spent a lot of time diving into the fintech the the early fintech scene in in London in Paris and Berlin in Tel Aviv watching you know the european expression of what you know today we call fintech neobanking challenger banking. Just seeing all these folks spring up and what inspired me candidly was the audacity that people had you know, just completely let’s rewrite the rules of how banking is experienced and it delivered There was one point even a bank that was changing its interest rates based on Facebook likes. Um, and I thought like that’s crazy, but that’s incredible that someone is actually trying this because it was one of those things that had never changed and I looked you know stateside I looked across America and I I could see barely nothing like this happening and it was so obvious to me that this was the future that whatever people had figured out in Europe was where the whole world was going to go and um I quit.

Eytan Benoussan: You know I quit my job and said like I have to be I have to build this like I don’t want to be an advisor for this I Want to actually you know, go out into the field and play and the moment the thing that truly inspired the the action for me was you know seeing all of this neobanking come Up. You know, early revolution early and 26 monzo all these guys. Um, and then hearing my family constantly talk about how you know such.. It’s such an overwhelming experience to pull your ledger from the bank and all you get is row data and you you have to then look at every transaction and decide if it’s legitimate or not high too high too low too early too late find the paper trail.

Eytan Benoussan: Just connected the dots. Well for reinventing banking for personal use if we reinvented it for for businesses and the bank is one of the best places where you could be building a finance that departmentv for these businesses that could never afford to build one that don’t have the internal skill sets or the time to build a proper finance function. That’s this kernel that eventually. Flowered into you know what north one is today? um.

Alejandro Cremades: Now Let’s talk about North one then you know at what point you know that’s the idea come to mind and you’re like okay you know, let’s let’s go.

Eytan Benoussan: Um, it. It started as a little idea and my first my first reaction was obviously someone has thought of this the idea that a bank and a banking platform could be set up to act as the finance department for a business rather than you know a store of value in a lender. And so for a long time I just sat with the idea just looking for someone who had done it because it felt so obvious to me that this is this is where everything is going and then at some point I became so obsessed with the idea I kind of stopped caring about most other things I just I could not understand how this thing was not working and I was just convinced that the. Banks across America would relaunch this like they would learn like what I was learning coming out of Europe and say oh, it’s so clear. Let’s go build a version of this for businesses. Um, but they didn’t and that’s when I shot my shot I said you know look maybe maybe the world will catch up years from now as opposed to years before now which I was convinced they would and um. When I realized the impact it could have on small business That’s when I when I jumped I mean um, 80% of small businesses fail because of cash flow literacy and the ability to give them. You know, increasingly more control and visibility into that has. Such an important societal impact and then I just bring it to my my upbringing I saw the way generational wealth was lost. You know in a week by some you know people around me as a child whose fault as this failed and I could just put put a face to the statistic and that’s really what compelled me to say um I have to try I have to have to be part of this.

Eytan Benoussan: But I’ll be I’ll be honest. Oh yeah, sorry.

Alejandro Cremades: So then let’s I like to ask you then? So so so what were the um you know obviously before before talking all the early days which I’m sure that the folks listening you know would really you know find you know, incredible.

Eytan Benoussan: Um, yeah.

Alejandro Cremades: I Love to hear you know as well. So that we all get it. You know why didn’t that up being the business model of North one. How do you guys make money. Yeah.

Eytan Benoussan: Yeah, so north one you know so eight first of all north one is a challenger bank for small businesses. Um, and and the the mission behind North one this will infuse you know where the pricing model comes from our goal is to actually build a finance department inside of every small business in America um, and beyond. Um. But to do that the the ticket into the light of these small businesses is the bank account and the technology that gives you relevance and reach within their lives and so north one? Um, you know we make money a number of ways first we charge $10 a month so this is kind of the idea being It’s a play for value. Not a play for cost the insights. The. Degree of complexity that we simplify the value at that should speak to the kind of businesses that would be our customers and it actually works. You know it helps when the business isn’t big enough to warrant $ 10 a month that’s actually not bad for us that they go somewhere else. Um, when the businesses that we’ve onboard. Tom you know I’ve been paying one hundred one hundred and fifty dollars a month for the same functionality if not less. That’s the right value proposition. So it’s a good signaling factor and then so every account is a is a paid account the ideas like Netflix for banking right? $10 for as much banking as you need um and then we make money on interchange and money on you know. Ah, couple of other transaction types and on the balances very very standard for fintech but the important piece for us was putting up that that $10 fee as a calling cart to say if you if if this is not a big deal for you then you’re you’re the kind of client will see tremendous value from what we’re offering within.

Alejandro Cremades: And I know that the the early days were really tough I mean we’re talking about putting everything on your credit card. You know you had a baby on the way you know crying on your way to the office. So well. Um, we will. We’ll edit this piece I have I Well welcome.

Eytan Benoussan: Um, yeah.

Eytan Benoussan: Hello hi.

Alejandro Cremades: Welcome to post covid a what you want to say hi or what’s going on mommy’s not here I know mommy’s not here and miss her I you know I’m finishing up our meeting can I finish up the meeting and then I’ll come to see you guys. But you mean because yeah, big kiss ah I love you. Um, coming in a little bit. Okay, let me finish my meeting I pad go for it I’ll see you in in in in 50 minutes to know let me watch I okay, well I’m coming in 15 minutes please wait for me. Yeah, let me finish this meeting say I got to finish this meeting that its nice is’ not nice if i’t finish this meeting.

Alejandro Cremades: Okay, I’ll come on see in a bit. Okay, that sorry about that mola? Yeah, ah, what? what? what? What’s that.

Eytan Benoussan: What’s amazing. That’s the best part of the whole show that you should keep That’s the best when my when when covid’s when covid started my daughter walked into my board meeting happening in my basement and so. She just wanders in and I’m having you know everybody’s on Zoom and she sits down she says hello everybody and like all my whole board is on the thing and I say look guys is my reality like you know this is what it is.

Alejandro Cremades: Um I saw icing that’s how amazing a hundred percent a hundred percent so so so so let me let me let me ask you 1 thing here I mean the the early days worth off I mean you were literally. Um you know.

Eytan Benoussan: Here.

Alejandro Cremades: Going even crying to the office you were putting everything on your credit card salaries I mean everything I mean what do you think? got you to keep going.

Eytan Benoussan: It’s the same thing that without realizing got me to not quit other times in my life I mean it’s gonna by the way. It’s the same thing that powers me that will one day be my my unraveling right? My inability to quit um to just do it no matter what? ah I I had such conviction. That the idea had merit I had seen it in the eyes of small business owners I’d interviewed I to remember my grandfather talking about the same things, the overwhelming pressure and anxiety of managing financial services for your business. Um that that was as clear as day and to me it wasn’t a question of whether or not the idea had merit. The question was. I need to convince people that this is a fundable and a real business idea and if anything is wrong. It’s me who’s the problem I am the one who’s not conveying this obvious like this is such a great idea. Um, and so every time I’d go to a pitch right? I mean 150 investors turned me down before once said, yes. Had an excel sheet and every time I hear I get the pitch and get the feedback I’d make notes I said what did I and it was an iterative process because I was just so convinced that the idea was inherently fantastic and I had to improve my ability to communicate the excitement until eventually it hit the spot.

Alejandro Cremades: Wow! So let’s talk about that then you were talking about investors. How much capital have you guys raised to date for the company and what has been the experience going from one cycle to the next.

Eytan Benoussan: Just about 90,000,000

Eytan Benoussan: You know so the first cycle that we ever raise was about the idea the potential even just the the concept of it but ever since then um, it really was about growth about customer you know intensity of customer usage etc and i. We’d always built a business that could stand on its own too. Few. We really wanted to have good unit economics. You know we didn’t want to have a bit of a a dream that one day this thing can actually be we wanted to actually be able to see within the customer relationships that we have a meaningful revenue and kind of profitable relationship with the customer. Um, and that really came to fruit when when the last round we we raise money over the course of the summer and fall of 2022 and as you know like the whole world in startup was melting apart then and this is when it really you have to really read queue in the room and and a bit of the body language. You know you you have the same pitch. That let’s say six months earlier would would have worked just well just perfectly well with investors and you could tell that that’s not where their mind was at when you start leading with growth and you’re leaving with topline and you could see that what they’re really itching for is to understand unit Economics Margin structure you know path to break even etc. Um, those subtle cues of where you felt that they were impatient or where they were driving you I flipped the script pretty meaningfully to start with the things that they cared more about to earn I guess the the rest of their interest I understand the rest of the business and and that was ah a pretty meaningful flip on the on ah on a pitch that had typically worked.

Eytan Benoussan: Many times over in previous cycles. We just every time we had more data to show that the business is working but the the story was broadly the same until this last round where you really had to rethink how do you tell the story of North one and why it is a worthy investment.

Alejandro Cremades: And the last round that you guys did it was say obviously tough you know, given the environment. So so what is it like to raise capital in an environment. You know like this one.

Eytan Benoussan: Um, yeah.

Eytan Benoussan: Um, yeah I would I would say the the hardest thing is the mental game that you play. Um you, you’re seeing everything fall apart around you and you’re just wondering like is there a bullet headed for you like you don’t see it right? But you’re you’re. Looking at this and the and the hardest thing you know when you’re on the raised circuit. Especially if you’re a little bit in person. Um, you will see a lot of other founders who are kind of in the same places and you kind of see a couple of familiar faces at the moment in time that you’re raising and in normal times it is a bit of a camaraderie. Right? Like you get to congratulate hey I saw you raised your round that was Amazing. We saw you this this person’s office that the opposite was happening this time you had this this effect where the people that were raising with you were actually shutting down. They said you know I didn’t get to raise we’re going. We’re going to actually wind down the company and that’s such a chilling effect. See that you know on your left on your right people are falling and you’re just doing your best to keep your keep your head together while um, this this massive shift is underway and and and while you’re going through it. You don’t totally know how to pinpoint it. You can feel something has changed something is very different. Um. But it’s only in retrospect that you can properly articulate what was happening in that time and why you know investor sentiment and and the way you thought about your business was changing.

Alejandro Cremades: So then so then I guess you know for you guys too. You know to to get an understanding and an idea on the scope and size of the business I mean anything that you can share you know with the folks that are listening in terms of number of employees or anything else that you feel comfortable sharing.

Eytan Benoussan: Um, sure I mean look the number of employees is pretty public. It’s on ah, it’s on Linkedin ah, but look we’re we’re about just about 70 employees. Um, you know we we really raised the last round to to last us the journey of the winter that was ahead of us.

Alejandro Cremades: There you go.

Eytan Benoussan: Um, you know in 1 of the early interviews where they said so you know this is going to be for hiring I assume I said you know what? like we know what we need to do with the business and we actually realize we don’t need to deploy tons of this capital to hiring. We have other plans for it. Um. And that’s a really important piece. We’ve we’ve done a lot of work on getting a lot of scale on a per revenue cut per customer base per employee basis. Sorry um, how much can we keep that early stage scrappy mindset um, and and kind of bring it as as we scale as long as possible. Um, so that’s a really important point I think in terms of um, you know customer growth look we we grew ah four and a half x over the course of you know 2021 and and early Twenty Twenty Two I mean we were the world was growing I think now. Um you know the business has been growing for quite some time. Real question for us as we study and and kind of serve our customers is to understand um which sectors of the economy give a signal that that things are really weakening. You know it’s 1 thing to read the news and to see the the Twitter feeds that are scrolling that everything has fallen apart. But when you squeak to a lot of our customers. Um. They’re they’re businesses I mean they’re nervous, but their business hasn’t shrunk. Dramatically they’re still doing good business things are things are moving and so really right now we’re really on the watch I see like is there going to be some sort of signal that things have really fallen off a cliff or are we going to be in um, you know in ah more of a.

Eytan Benoussan: Ah, soft trend over time. So that’s that’s really where our our minds are focused.

Alejandro Cremades: And how do you see the current climate especially for small business. You know, given where you’re looking at things from.

Eytan Benoussan: So apart from the fact that their prices are going up and they can’t find people to hire. Ironically, you know we’re talking about a recession but the small businesses can’t hire fast enough. It’s a very weird moment. The thing that is really hard on them psychologically is that there is. World has stopped becoming predictable. You know if you think of the last few years they went from a moment when you know small business versus Amazon small business versus Wal-mart you know, giant threats to covid sends everything upside down relief loans give them a lifeline then they’re relief loans stop then people get vaccines. And then right as that happens you have supply chain issues and now you have possibly you know your inflation of have a recession. There’s no way for them to say based on the last six months this is how I provision for the next six that the whole concept of thinking forward is completely melted apart for so many of them that’s actually a paralyzing fear some of our customers. You know will talk to them and. They’re they’re hesitant to even spend a penny because they just don’t know what’s coming up and so it’s whiplash and by the way all that they’re graduating into is again to compete with Walmart and Amazon like the original threat hasn’t gone away. They’re just trying to stand on their own two feet to go back to finding a way to battle those giants. Um, so It’s not without its pressure but I will say the the inspiring part of this kind of a customer base the the real privilege I have of speaking to these businesses is. It’s just the the incredible resilience and do it yourself mindness that they have you know a lot of them say I’m not going to depend on any loan from any government I’m not going to depend on anybody saving me.

Eytan Benoussan: I’m going to figure this out myself and you see in real time. How these businesses are are reinventing themselves for for the moment. Um, it’s It’s really really inspiring to watch them.

Alejandro Cremades: And I guess say you know too for for you I mean if if you had the opportunity of going to sleep tonight and you wake up in a world where the vision of North one is fully realized what does that world look like.

Eytan Benoussan: Karen.

Eytan Benoussan: Yeah, oh it’s it’s an amazing world. Um, look at scale North One looks a lot less like um, a more beautiful Wells Fargo or chase. Um, the the goal is not to replicate what there is with better technology and design I mean it’s it’s a great piece. It. It looks a lot more like um, a shopify or a figma where the the core the the core of the whole offering is this bank account. But it is the door to a platform around which many different tools of the small business finance department plug in that to me is where north one goes over time instead of it’s changing the power dynamic of the financial system. You know most small businesses they’ll Google loan or credit card and they don’t know what to choose. The goal for us is to bring these services to the small business right in their bank accounts and help them choose between to connect all these different tools and use. You know the date of the bank account as the backbone for those that’s where this all goes the same way that shopify’s commerce storefronts is this anchor for such a huge world behind it same thing with the north one you know bank account. Um, that is kind of the door to a whole finance department of ecosystem behind it as well and and the impact of that the reason that this matters is that if we do this? Well if we do it at scale. Um, you don’t need to have 50% of businesses failing within 5 years you don’t need to have 80% of those failures being related to cash flow literacy.

Eytan Benoussan: You know we see it in early data our customers fail at a slower rate than their peer groups. Um 89% of them tell us that they’re in better financial health now that they’ve joined north one than before so these kind of early metrics is exactly what we hope to have at scale.

Alejandro Cremades: Nice. So I guess for a company like this probably the most challenging thing especially as you’re thinking about building this kind of stuff at scale. This is regulation right? I mean it’s a there’s a lot of regulations that apply. So.

Eytan Benoussan: Yeah, yeah.

Alejandro Cremades: What have you learned about navigating you know, very complex say regulatory environments like this.

Eytan Benoussan: So It’s It’s as a fintech, especially when you know like a neobank your partner is your gateway into the regulator’s World. So The partner that you our partner Bank. You know our Bas providers et Cetera. These are such foundational choices and sometimes it’s even hard to know this in advance because their comfort with the regulation. You know the standing they have with Regulators will determine your um life as a startup far more than a lot of the things you can do to for yourself internally. And so that’s a really really important Piece. We We look at regulation through their eyes. But also you know we we look at it through the eyes of you know, independently? How should we be? um, humble to what a regulator’s job is which is to to make sure that there is security and transparency etc These are Principles. We bring internally so that. Already from the get-go We are already thinking about these issues and building it into our designs as opposed to trying to slap it on at the end of it when we’ve kind of built something and we say oh I guess we were regulated and we have to change a lot of things it it permeates all of our discussions and it permeates all our partnership choices too.

Alejandro Cremades: Now imagine if I had the opportunity of putting you into a time machine and I bring you back in time I bring you back in time maybe to that moment where you were still in mackeancy you were like taking a look at what was going on in Europe and maybe thinking about doing something of your own.

Eytan Benoussan: Um, mrs.

Alejandro Cremades: If you had the opportunity of going back in time and sitting down that younger itan and being able to give that youngeran 1 piece of advice before launching a business. What would that be and why given what you know now.

Eytan Benoussan: Um, think less act more. Um, you know the the shift in my mind over the last you know 1015 years has been far. You know it used to be a lot more analysis before I would act to. Um, really valuing a bias to action in the strongest terms so that it unlocks analysis through data. Um, and I think you know I would have started the company sooner I would have you know made a lot of these moves quicker and I think the the greatest lesson I learned if I could tell that person is just. Follow your gut so much more your gut makes smarter mistakes than your brain might and so that’s a really valuable learning that you’re not accounting in when you think of you know your your’re 2 by 2 or your flowart of how you want to you know roll out a decision.

Alejandro Cremades: And I guess you know on rolling out of this session I mean what? what is what is your typical you know way of of procedure I mean meaning you know if you have like let’s say. You know a problem that you’re dealing with you know that? maybe you don’t have like all the information available to you and you need to act fast on it. What what is your typical way of of being to tackle whatever is in front of you.

Eytan Benoussan: Um, so yeah I think the first thing for me is I use I use like Google docs or Microsoft word a lot for this I try to type out the fact base I just try to really make sure that I can articulate. What do I know about the situation that’s actually clarifying because sometimes I realize a lot of the things I think I know are assumptions. Which leads me to you know what are the things that I must test or know or get some basic assumption on for me to to act more often than not you simply identify the the core assumption that you’re building on and you you run with it. But sometimes you have an opportunity to say you know I could actually research this piece I could actually spend 15 minutes scouring on Google looking for any sort of benchmark that there is out there to give me directional um, directional evidence as to how how to think about this assumption.

Alejandro Cremades: What edit this piece as well. Just just my video but but I got your response there. So here we go. So so man I have the thing is that my wife today she went to the city and she left me with a kiddo. So the kiddos are like coming in and out show mila what do you need.

Eytan Benoussan: Um, don’t worry I Love it I Love it.

Eytan Benoussan: I get it believing I’ve got to don’t worry about it.

Alejandro Cremades: You got two girls or what do you got? you got 2 girls hitting that’s that’s amazing and it’s a you know kids are mean I don’t know how to make it work.

Eytan Benoussan: Um I have ah a girl and a boy girl and a boy I have I have a son and a and a daughter. Yeah.

28:13.77
Alejandro Cremades:
But they I’ll come in just a little bit. That’s what I need for no I don’t but I’m gonna come in just a little bit. Okay, oh mila look you can look this you can use this? Okay, you know it’s funny what they say about kids. Um, you know they’re like startups. But there’s no break even in.

Eytan Benoussan: So.

Alejandro Cremades: And they because I mean they’re sorry, there’s there’s no exit right? Ah, but by you only break even when they like you sleep at night right? So I think God I’m past the break even but I have three girls and it was you know, ah like they like when they were like oh young it was like really.

Eytan Benoussan: Um, yeah.

Alejandro Cremades: Crazy. It was like 3 kids like with diapers. It was like an assembly line because I have the twin girls. So by yeah, how old are your kids how old are your kids like then. So.

Eytan Benoussan: Yeah, oh yeah, my daughter is four and a half my son just turned 3 Can you hear me can you hear can you hear what I’m saying oh yeah, okay, my daughter is four and a half and my son just turns through.

Alejandro Cremades: I can hear you can hear you I can. Yeah, yeah, yeah, that’s incredible. Well happy birthday. So here let me ask you the last day question that I have so so a 10 So for the people that are listening that.

Eytan Benoussan: He turned 3 today.

Eytan Benoussan: Um, yeah, thank you? yeah.

Alejandro Cremades: Would want to reach out and say hi what will be the best way for them to do so.

Eytan Benoussan: Ah, any platform. Ah you know Twitter at Atan Vensu Sound Linkedin I’m on there. Um reach out through the website you you reach me by email. It’s all over the place. You know at 10 at northwone.com um there’s there’s no shortage of ways and I’m fairly open with that.

Alejandro Cremades: They so sorry about did this this thing Mila Mila I mean I made it will I mean a meaning this I five and I’m coming in 2 minutes okay I’m literally hanging up the phone in 2 minutes I promise okay Okay,

Eytan Benoussan: No Don it honestly really you’ve nothing to worry about.

Eytan Benoussan: Is that.

Alejandro Cremades: Um, I’m gonna come and I’m gonna fix it for you I promise in 2 minutes I swear I promise you 2 minutes you give me 2 minutes thank you mila all right? it well aan. Thank you so so much for being on the deal maker show. It has been an honor to have you with us.

Eytan Benoussan: Thank you Andrew the real pleasure.

* * *
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