Are you looking for a company newsletter template?
A company newsletter can be a powerful tool at every stage of your business. What does a successful company newsletter look like? What should be in yours?
Check out this company newsletter template to create a winning message that bolsters your business.
Why A Company Newsletter?
There are many benefits of publishing regular company newsletters. They are highly versatile and can pack in a lot of value and desirable outcomes in one piece of content. For many entrepreneurs and startups, this can be one of the highest ROI efforts they can make and that is where a company newsletter template comes in handy.
In fact, when you are fundraising, you want to be sending regular company newsletter updates. Typically you would do this after you have presented the investor with an exciting pitch deck showcasing the story of the business. For a winning pitch deck to help you here, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
Who is a company newsletter for?
Done right, you can use one company newsletter for multiple purposes and groups simultaneously.
- To encourage, educate and engage in-house and remote teams
- To update investors and potential investors
- For follow up with prospective customers
- To stay top of mind for existing customers, retain loyalty and upsell
- To build relationships with vendors, advisors, and business partners
- To recruit help
Depending on how you do it, this one document can simultaneously boost SEO, drive traffic, increase conversions and revenues, drive referrals, aid in the fundraising process, enhance company culture and so much more. You should tailor your company newsletter template to achieve whatever outcome you are desiring from potentially interested parties.
How to send your company newsletter
There are multiple ways to publish and share your company newsletter.
This may include:
- Physical direct mail
- Social media, like LinkedIn
- Publishing online
A one-page company newsletter is typically sufficient. You may go slightly over this. Though for many ones of the goals of this content and messaging is to drive and pull people back to interact with your web assets, social, teams, and more. If you just lay it all out, then you leave no reason for them to take any action.
Create a strong company newsletter template, then it is easy for your teams to stay consistent with a successful framework monthly, quarterly, or annually.
Note that having a purely text-based version and a multimedia-rich version with great looking images and videos can help ensure maximum delivery and engagement.
Company Newsletter Template
What sections and content should be in your company newsletter template?
Your company name and tagline goes here. It is key for branding and so they know it is from someone they trust.
You may also want to give your newsletter a creative name of its own. Some do this with their blogs and other publications too. This makes it a thing, not just another boring piece of spam from a company.
Start your company newsletter template with a personalized greeting. Virtually all your software should offer this ability to populate recipients’ names. It just makes sense to have your lists cleaned up regularly to watch for obvious glitches here.
You may also want to lead with a block quote that sets the tone and positions the rest of your newsletter.
Table Of Contents
If your company newsletter is more than a couple of sections long then you may want to begin with a table of contents outlining these sections. This navigation with anchor links lets readers jump right to the most relevant and interesting content for them. This increases engagement and will reduce the amount of unsubscribes.
You can use this section to add a few links in bullet point format.
It may include links to:
- Press coverage about your company
- New blog posts, articles, and podcast episodes
- New resources or training you’ve published
- Sales and promotions
- Industry-related news
Let them know how well you are doing and give them pride in being associated with you. This is one of the most important sections of the company newsletter template as you want to create excitement around your business.
This may include:
- Recent awards and nominations
- Funding received
- Milestones achieved
- Traction and growth metrics
- Charitable contributions made
Let them know what is happening in and around your business.
This may include:
- Changing external factors in your market, industry, and economy
- Threats and opportunities
- Featured hires
- New initiatives
What’s Coming Up
What should they be looking out for from your company and in the future company newsletter template?
- New products
- New pricing tiers
- Expansion to serve new areas or types of customers
- New product features
Thank them for their attention and solicit their feedback and input.
Be sure to add social media icons and links so that you can connect with them through more mediums.
Add as much contact information as possible. How can they email you, call you, or give feedback and get help?
Don’t forget to give them the ability to opt-out.
Hopefully, this company newsletter template gave you some perspective on how to create your own. If you are right now in the middle of a financing round you may find interested the below where I cover in detail how to write a powerful investor update.